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Gen Z: the young and daring consumers with a conscience Traditionally, brands have stayed neutral when it comes to politics and social issues. It’s generally been felt that taking sides risks alienating a large proportion of a customer base. But in today’s increasingly polarised climate, staying neutral can actually be riskier. As consumers look for ways to support the world’s most pressing issues, including the present threat... Continue Reading DonateLife Week This week is the 10th annual DonateLife week, a national public awareness initiative to encourage all Australians to register as organ and tissue donors. Cannings Purple Account Director, Ray Jordan writes about his personal experiences with organ donation. DonateLife Week triggers so many mixed emotions and memories for me. Organ donation is not exactly a top-of-mind subject... Continue Reading Amplify your content with content stacking The benefits of content marketing are well documented. It enables brands to break through the noise and connect with their target audience by providing information and experience that adds value.  Developing quality content is time consuming, therefore it makes sense to get the greatest mileage possible from your content investment.  What is content stacking? At its heart, content... Continue Reading Cannings Purple Help Hyzon Take Hydrogen To The World Perth in Western Australia might not be the first place you’d expect to be the home of a global communications campaign for a hydrogen fuel cell business based in America. But Cannings Purple has always done things differently, and Hyzon Motors recognised that when it selected us in a competitive process as its global communications provider. In August 2020, Hyzon Motors, a... Continue Reading Is Australia’s COVID vaccine messaging off? The most popular overseas COVID-19 vaccination campaigns have included comedy skits, well-liked celebrities, and catchy music, all using creative out-of-the-box thinking to encourage their citizens to get the jab.  New Zealand, U.K and Singapore get creative In New Zealand, their positive ‘Ka Kite, COVID’ campaign became an online favourite. It’s warm and funny, and incorporates the Maori language, declaring ‘Ka kite, COVID’, meaning ‘see you, COVID’ in the Maori language.  This ad clearly targets different audiences and... Continue Reading

From front bench to park bench, party rooms to the great outdoors, The Bench sees our politicians take a break from debating policy and the state of our nation to enjoy a park-side chat with senior journalist turned Cannings Purple operative, Peter Klinger.

The technology that is packed into our phones is quite mind boggling. Even the camera on most phones is now of such quality that it

In a Facebook post shared on Monday, and just moments before Apple CEO, Tim Cook took the stage at his company’s Worldwide Developers Conference, Facebook

We all know how Western Australia has become one of the safest places to live and best performing economies in the world because of our

“It was the first time I felt respected” – the words of a 60-year-old Aboriginal man who had spent many years living on the streets

This year’s National Reconciliation Week theme, “More than a word. Reconciliation takes action” challenges us to take more courageous action that will deliver real impact.

In the deep and chilling midst of a crisis, we believe it is possible to still demonstrate to stakeholders your purpose and your values, and ultimately strengthen the equity of

Brigitte, Cannings Purple’s Investor Relations Associate Consultant, takes a break to tell us who she is when she's not working. In our ‘Purple Conversations’ series, you’ll

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