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There are few more stressful experiences than standing before a packed media scrum, Karen Brown Cannings Purple's National Director explains why prior preparation is the key to a successful media engagement. Think – breathe. Think – breathe. Think – breathe. Listen to the question. Listen carefully. Speak slowly. Speak clearly. Speak in complete sentences. Don’t say anything stupid! Cameras rolling…… Hot lights glowing, assertive journalists firing questions. The stakes are high. Your answers are on the record and will be the subject of intense and immediate scrutiny. You have a limited time to deliver critical information or a clear message and your efforts will be judged by your