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Pick a topic, develop a few slides, rehearse a few times and it’ll be fine, right? While you might get the message across and it might even seem interesting, are you really getting full value from this exposure? If you’ve had to pay for the privilege of speaking, you want to ensure that you have squeezed every ounce of exposure out of the experience. Here are 6 TIPS to ensure that you work the room to its full potential. 1. First of all, make sure your presentation is up to scratch – With all of the tools available within products such as Powerpoint and Prezi, it

For organisations wanting to meet and engage with Government, the caretaker period is a time of opportunity, writes Account Manager Renee Wilkinson. Caretaker period is the time between the writs for an election being issued and the new government being formally sworn in. During this time, Members of Parliament and candidates will be very busy campaigning and meetings will be almost impossible to secure. However, one achievable way to engage with key politicians is to purchase tickets and attend fundraising events. The political parties are holding a large number of fee-for-engagement events offering opportunities to discuss issues with key stakeholders. Cannings Purple keeps in touch

It is the social media question everyone is asking and our Consultant Emma Britton has the answer. Social media is about immediacy, the here and now, keeping your finger on the pulse. You like what your friend ate for breakfast this morning, your business responds to customers in seconds, and your intelligence team stays up to the minute with trending topics … yes? But since humans need to sleep, and your people have other things to do than hang out on Facebook, how do you maintain that instant engagement over time? The answer lies in social media content scheduling, but finding the right balance

Can you pin the policy to the political party? Ruth Callaghan challenges you to take our quiz. You’ve followed every election announcement and scrutinised every promise made – but just how well do you really know the policies? An analysis of candidate statements and policies proposed by a range of minor parties contesting the Western Australian election reveals a diverse and colourful grab bag of positions. And pinning the policy to the party is often more difficult than you might think Some of the minor parties were expanding policy platforms in a bid to target specific voting blocks which were identifiable and active on

In politics today – as in business – social media forms a key part of the modern arsenal. It’s the new home of political debate, and social media is increasingly being used as a tool to deliver messages and connect to voters across the full political spectrum. But while it’s easy to see who’s got a Twitter account, who’s live streaming their announcements on Facebook and who’s kissing babies on Instagram, how do you tell which political players are actually effective on social media? And why does it matter? Cannings Purple has turned its analytical eye on the use of social media

If you are operating publicly in 2017 it’s likely you will face at least one social media crisis, Ruth Callaghan a Cannings Purple Associate Director explores what you need to do to get prepared. And even before you know the crisis has happened, much of the damage can be done. Like an earthquake that threatens your building or a flood that undermines your foundations, the public opprobrium fuelled by social media — and the long-lasting implications — can be stunning. But it wasn’t always this way. Back in the 1990s, a group of researchers asked 1000 corporate leaders to name a potential crisis which worried them.

We are more than half way through the WA Election campaign, and Cannings Purple has been watching the performance of the major parties on social media to see the different strategies they are using to engage voters online. The results are interesting: While the Labor and Liberal parties lead with the way with follower numbers, they are not always using the platforms effectively. Here’s a quick interactive infographic showing how the various parties are performing — and where they could improve. Who is winning WA's social media election? The WA Election in numbers Infogram

You’ve followed every election announcement and scrutinised every promise made – but just how well do you really know the policies? An analysis of candidate statements and policies proposed by a range of minor parties contesting the Western Australian election reveals a diverse and colourful grab bag of positions. And pinning the policy to the party is often more difficult than you might think Cannings Purple Senior Media Strategist, Ruth Callaghan, said some of the minor parties were expanding policy platforms in a bid to target specific voting blocks which were identifiable and active on Facebook. “The jostling for first preferences is resulting in

Branding is the public face of your business, writes Cameron Jones, and it needs to be protected. Your branding is more than just a pleasing set of fonts, colours and logos. At its best, it stands for what your business stands for. It’s a visual representation of your history and purpose. For many people, it IS your business. And something with that emotional power has a value above and beyond the cost of your brand guidelines. When you consider the intangible value of your branding, we believe it should be seen as your company’s intellectual property. It should be properly defined, maintained

What impact does the natural environment have on mining investment decisions? Judging by the reception to miners and explorers at the 121 Mining Investment conference this week in Cape Town, a natural environment of warm weather and beautiful views is extremely favourable to the sector. With 63 companies signed up for effectively a reverse roadshow to more than 250 investors and fund managers, the 121 conference provides an efficient way for meeting investors and getting deals done. For UK fund managers, brokers and analysts, it also provides a way of escaping the bleak weather at home. And this year, deals are definitely being