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 From front bench to park bench, party rooms to the great outdoors, The Bench sees our politicians take a break from debating policy and the state of our nation to enjoy a park-side chat with senior journalist turned Cannings Purple operative, Peter Klinger.These interviews add a breath of fresh air to all things politics, providing a unique insight into the life and times of our elected representatives.With discussion topics ranging from electorate issues to sport and everything in between, The Bench undoubtedly presents a candid, lighthearted series bound to intrigue, inform and entertain. Our full interview with Jess Shaw MLA, Member

Bad user experience can be as costly as bad customer experience — just ask Designer Adam Elovalis, whose patience was tried by an insurance website. Maybe it’s just that life is too busy for delays. Maybe it’s my millennial nature, or that my life is all about design. Whatever the reason, I know I’m not alone in bad user experience being the reason behind abandoning business or consumer relationships. Here’s my story. I had been a policy-holder for several years with an insurance company, paying my monthly bills, and using their card to claim benefits without an issue. Sure, finding out I wasn’t

Good graduate recruitment takes more than putting an advert on Seek, writes Ruth Callaghan, and Australia’s top companies are now investing heavily in graduate communication. Here’s why. Every year I have the privilege of working with the Australian Financial Review on its annual Top 100 Graduate Employers project — a massive undertaking that involves looking at the strategies and success of leading listed and private companies as they hunt for the next generation of talent. Over the four years I’ve been involved, I’ve seen the lengths some of Australia’s biggest names go to in order to secure the best and brightest

Want to make a splash with clients and stakeholders? There’s a lot of value in a live event – despite the challenges — writes Emma Britton. In a world where we connect online at an ever-quickening pace, hosting a live event or holding a face-to-face catch up can seem … outdated. It’s inconvenient. You have to juggle calendars. People might not show. Why host an event when you can blast out an EDM to your contacts to get your message across? Why bother with networking when you can sit at home and tweet (or even pretend you were at the function

Cannings Purple’s Social Surgery is where we diagnose some common social media aliments for business and look for some potential cures.   The Social Surgery: Facebook “Zero” In this episode we take a look at Facebook's major update to their newsfeed algorithm, which in some circles, is being called "Facebook Zero".   The Social Surgery: Twitter for business In this episode, we discuss the world's second largest social network, Twitter.  We're asking just how useful is Twitter for business, plus we review some of the advertising tools available on the platform.   Coming up soon: Should I Pay Attention to SnapChat?   BOOK NOW: Social Media Masterclass Advanced social media skills for

From front bench to park bench, party rooms to the great outdoors, The Bench sees our politicians take a break from debating policy and the state of our nation to enjoy a park-side chat with senior journalist turned Cannings Purple operative, Peter Klinger. These interviews add a breath of fresh air to all things politics, providing a unique insight into the life and times of our elected representatives. With discussion topics ranging from electorate issues to sport and everything in between, The Bench undoubtedly presents a candid, lighthearted series bound to intrigue, inform and entertain. The Bench: Zak Kirkup MLA Dawesville Complete podcast   Who is

Is your content clever or cocky? Lauren Pow explains how you can tell if your content is cutting through. Content has held the coveted top-spot in digital marketing for several years, with businesses harnessing the power of credible, on-target articles, videos and posts to reach buyers where spend most of their time: online. Whether it be in the form of blog posts, videos, infographics or social media visuals, content was utilised by around 90 per cent of businesses last year with the goal of encouraging engagement, improving SEO, generating new leads and raising awareness of products and services. But as businesses invest more in