Begin typing your search above and press return to search. Press Esc to cancel.

Cannes Lions is like the Oscars of advertising, coupled with a large conference, mixed with a networking event. Primarily for the benefit of big media companies, why should anyone outside of communications and marketing be interested? The marketing and communications industries are very much the first responders to disruption in the business world. Keeping up with the newest tech, the latest cultural trends, and the general sentiment of different markets is vital to the day-to-day operations of all businesses. Watching how they respond provides a litmus test for the challenges other companies are about to face in the next few years. Trust;

Art Director Cameron Jones returns from Perth’s inaugural State of Social conference with five observations on the impact and future of social media in communications: 1) Innovation isn’t a business cliché, it’s culture Everything is changing and everything will continue to change. Those who don’t accept this will find themselves outpaced by their competitors. The speakers discussing (including our own Chief Innovation Officer, Ruth Callaghan) all talked about the need to trial and test new methods, programs and techniques. This is a lesson in itself. What is working for you or your company today might not work in the future. What are

Trade shows are invariably a confusing bustle of people and exhibitors jostling for attention. Signs, raffles, giveaways, speakers, you name it. So, how do you make sure your stand doesn’t go unnoticed and your staff don’t spend the show being ignored and eating your own branded mints?   1. Be Strategic The first step is to be strategic. Prepare to promote one or two key aspects of your business, be it a new product or service. Your exhibit should be designed to market these aspects in a way that differentiates you from your competitors.   2. Keep it Simple Remember, the delegates may be

From front bench to park bench, party rooms to the great outdoors, The Bench sees our politicians take a break from debating policy and the state of our nation to enjoy a park-side chat with Cannings Purple’s director of media strategy, Peter Klinger. These interviews add a breath of fresh air to all things politics, providing a unique insight into the life and times of our elected representatives. With discussion topics ranging from electorate issues to sport and everything in between, The Bench presents a candid, light-hearted series bound to inform, engage and entertain.   Amazon/Corporate Tax Amazon has been forced to pay GST by

From front bench to park bench, party rooms to the great outdoors, The Bench sees our politicians take a break from debating policy and the state of our nation to enjoy a park-side chat with Cannings Purple’s director of media strategy, Peter Klinger. These interviews add a breath of fresh air to all things politics, providing a unique insight into the life and times of our elected representatives. With discussion topics ranging from electorate issues to sport and everything in between, The Bench presents a candid, light-hearted series bound to inform, engage and entertain. The Bench with the Hon. Bill Johnston MLA -

How quickly time flies when you have a battery metals boom underway. In a few week’s time, the world’s mining industry will turn its gaze to Kalgoorlie-Boulder again for the annual Diggers & Dealers extravaganza. Organisers of the mining conference – this year under new ownership for the first time since inception – will be hoping for a bumper turnout of well north of 2000 delegates for the three-day event (August 6-8). Based on applications from more than 100 companies for 48 speaking slots, and organisers’ decision to erect a second (albeit smaller) marquee, the buzz at Diggers should befit the hype surrounding

WA has a new Aboriginal Procurement Policy designed to encourage businesses to work with Aboriginal enterprises. As stakeholder engagement specialist Charlie Wilson-Clark writes, it’s time to get serious. Late in 2017, WA State Treasurer Ben Wyatt shepherded through a shake up to government contracting with a social dimension which sits close to his heart. Taking his lead from the Commonwealth, who introduced Aboriginal content targets for government contracts in 2015, all WA Government Departments will be required to award at least one percent of new goods and services spend to registered Aboriginal businesses from 1 July this year. The WA