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It may look, smell, and walk like a database but your stakeholder database can be so much more than that.  Here are some simple reasons why you should start looking at your database differently and appreciating it for what it really can be.  It’s your record Well, of course – right? A database, by its very nature, is a record system. But it’s more than just a box-ticking exercise. It’s a permanent and evolving reference of every interaction you have had with your stakeholders. You’ll be forever grateful for the perfect database when it’s easy to track not only what you did and