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Welcome to 2021 and the growing era of ‘ME’. The era where people are celebrated over companies. For decades, businesses have focused on company brands, but in recent times personal branding seems to have taken over.   What is personal branding and why is it important? A brand is not just a logo, a font or a colour scheme. It is something its audience defines. Good branding guides the audience to see what values the brand expresses. So, what about your personal brand? When building a personal brand, think about it like a company’s brand. However, instead of showcasing and marketing a company, you are marketing

As we eagerly leave 2020 behind and cautiously step into 2021, Senior Consultant, Sarah-Jane Dabarera, reflects on the themes in community relations for the year ahead. Culture and heritage   2020 has set the scene for an increased focus on culture and heritage in 2021. The Black Lives Matter movement, Australian deaths in custody and the destruction of sacred sites at Juukan Gorge have resulted in increased focus and scrutiny on genuine engagement with Traditional Owners. The recently released amendments to the Aboriginal Heritage Act, issued by the WA Government, will require renewed effort in making agreements and strengthening relationships with Traditional Owners. Black

In between drafting ASX announcements and strategic communication plans for clients, Cannings Purple’s Director of Investor Relations, Peter Klinger, takes a break to tell us who he is when he’s not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what their favourite apps are. Meet Peter Klinger Peter is a highly-skilled communicator and communications strategist with a proven track record of devising communication strategies and writing high-quality reports, thought leadership pieces and mission/values statements for a range of clients. Peter boasts more

There's a lot of noise on social channels right now from people who are switching from WhatsApp to other messaging services. The move seems to be driven by the (wrong) assertion that changes in WhatsApp’s user policies mean the app will begin pushing personalised information about you to its parent company, Facebook. Now, I’m not a huge supporter of Facebook’s grip on our personal data (or indeed what it has done with that data in the past), but the changes it is making do not mean your personal information will be any more compromised than it already is on WhatsApp -

For the McGowan State Government, WA’s economic recovery from COVID-19 is all about infrastructure. Accelerated programs to build roads, rail and bridges are expected to bring about jobs and assets for the future. But what will these expedited projects mean for the communities where they will be built?   Our stakeholder engagement experts explain why avoiding tick-box engagement, and developing a strong consultation program, is more important than ever when timeframes for delivery are crunched. How many projects have been fast tracked? More than 80 major rail, road, coastal and cycling projects over the next two years. A streamlined process for contract awards

As we embark on 2021, the world finds itself at a major turning point – politically, economically, technologically and socially. What’s next? It’s never easy to predict, and especially so this year! For businesses and communication experts, the best way forward is to reflect and learn from the year that was – the lockdown; the economic and social impacts; the devastating bushfires; the disruption of everyday life. The events of 2020 transformed how we communicate. We asked some of Perth’s best communication experts to look back on 2020 and give us their predictions for 2021. A purpose-driven focus With lots of social justice issues