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And just like that, the fake world causes a brand crisis in the real world and maybe another small step into the Metaverse. On December 9, the first episodes of Sex and the City reboot “And Just Like That…” were released on HBO, and ranked as HBO Max’s best debut day of any series. The show was another in a series of reboots of much-loved TV programs that have come back to life … often with mixed results. Still, the incredible ratings were great news for HBO but unfortunate for popular high-end indoor exercise bike company, Peloton. What does a fitness company have to

Almost all the branding talks, books and experts cover business-to-consumer (B2C) branding. It’s sometimes difficult to look at the preferred examples from brands like Apple, Google, Hertz, Nike and the like – and work out how to apply the ideas and principles from a global consumer audience into a business-to-business (B2B) company. What makes B2C branding different? So, aside from the enormous budget, the scale of their advertising and access to the world’s leading design and advertising agencies – what makes B2C brands different from B2B brands? Branding is about an experience, and I would argue that what makes one brand different from the

This has never been seen before in its 93-year-long history, and is an opportunity only made possible by Fortescue Metals Group (FMG). These helicopters have been specifically designed to adjust their purpose depending on the mission - such as search and rescue, firefighting, medical evacuations, or even police and federal roles, and the Royal Flying Doctor Service WA (RFDS WA) now finds itself in possession of two of them. The RFDS WA can proudly introduce two new EC-145 helicopters to their collection, allowing them to further the level of care available for their patients in critical conditions. In addition to this,

For most companies, Christmas can feel like the final sprint to a well-deserved break. But don’t be fooled into thinking your communications can take a holiday over Christmas – clear and frequent communication over the break can lead to some jolly results in the new year.    We called upon a few of our experts to share their top tips and tricks for handling the lead up to the festive season, and to discuss how you and your team can maximise your engagement over the break.  Spreading Christmas C.H.E.E.R Digital Account Manager, Cameron Wong says the secret to successful Christmas content being clear in your messaging and communicating often with your audience.  “The Christmas period is all about spreading C.H.E.E.R – Clear messaging, Helpful

After defeating Scott Morrison in the 2019 election, Bill Shorten has had a lot on his plate with bushfires and pandemics but now, buoyed by Hillary Clinton’s second term win last November, his focus is shifting to the upcoming election. During the campaign he can be expected to point to a relatively strong local economy in the face of the pandemic. Hopefully, for the Labor party, this will be enough to help older voters forget their rage at the scrapping of franking credits last June. But, rather than sound economic management, Mr Shorten can thank strong pre-pandemic global trade and the strength

Branding and rebranding is often thought of as a sale-driving or marketing objective. But it’s so much more than that. Branding is communication, and communication is about people. Rebrand inside out Creating a new logo and visual identity can attract attention and create interest but unless you have a clear reason why you’re rebranding, your brand won’t feel authentic or cohesive. For example, when someone around you changes abruptly without telling you why – it feels jarring, and can build distrust: “I thought I knew this brand! Now I’m not sure”. A new name alone is definitely not going to help Facebook fix its