Design & Branding 2 Apr 2018 Let’s talk about branding, not blanding Let’s talk about branding, not blanding Photo by Daryan Shamkhali on Unsplash Purple Art Director Cameron Jones discusses how to stand out the competitive world of branding. Rebranding can be tricky. And expensive. Making your business stand out while keeping it aligned with your overall strategy can be tough. Getting the perfect balance between... Read more
Design & Branding 11 Jul 2023 Looking to incorporate Indigenous design? 10 rules that underpin respect Incorporating Indigenous design is a symbol of respect, reconciliation and a powerful aid that can add depth and authenticity to your work. Read more
Design & Branding 28 Jun 2023 Can Essendon divorce its bomber? One of the AFL's largest and most successful clubs is considering a rebrand, but fans weren't too happy when they heard the news. Read more
Design & Branding 26 Jul 2023 Elon’s risky brand move brings Twitter back to headlines around the world Twitter has made headlines again with its recent rebrand, simply "X", in favor of Elon's love for the letter. Read more
Purple news 15 Apr 2024 Cannings Purple becomes Purple as part of a new brand identity The change simplifies our brand, while still embracing our origins and capturing the strength and diversity of our agency. Read more
Design & Branding 2 Nov 2021 Beyond PowerPoint: what are your presentation options? There is more to an impressive presentation than PowerPoint transitions, writes Art Director, Adam Elovalis. PowerPoint still seems to be Read more