Digital 31 Oct 2023 AI Readiness: what your business needs to do now for 2024 The desire to unlock gen AI's potential is clear, driven by the promise of opportunity. Still, formidable barriers pose challenges and are demanding strategic solutions. Read more
Digital 20 Jul 2021 Purple Help Hyzon Take Hydrogen To The World Perth in Western Australia might not be the first place you’d expect to be the home of a global communications Read more
Digital 10 Dec 2018 Three reasons why emotional intelligence is the smart play on social media A lot is made of how being smart leads to business success – and deservedly so. Achieving results is a Read more
Design & Branding 26 Jul 2023 Elon’s risky brand move brings Twitter back to headlines around the world Twitter has made headlines again with its recent rebrand, simply "X", in favor of Elon's love for the letter. Read more
Design & Branding 2 Apr 2018 Let’s talk about branding, not blanding Let’s talk about branding, not blanding Photo by Daryan Shamkhali on Unsplash Purple Art Director Cameron Jones discusses how to stand out the competitive world of branding. Rebranding can be tricky. And expensive. Making your business stand out while keeping it aligned with your overall strategy can be tough. Getting the perfect balance between... Read more
Digital 12 Apr 2018 Mark Zuckerberg’s Silence on Cambridge Analytica Has Done Irreversible Damage Facebook was forged in its founder's image. So unlike traditional companies—say Google or Microsoft—Zuckerberg’s silence has already harmed his bottom line. Read more