Design & Branding 14 Jan 2019 The difference between PR and advertising (and why they are sometimes the same) What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective Read more
Media Relations 25 Jan 2023 Pitch perfect – how to reach journalists in a new media environment With ever-shrinking newsrooms and the emergence of alternative platforms, getting your media pitch picked up and published will be a Read more
Digital 13 Jul 2019 Automation, artificial intelligence and the modern workplace For centuries, debate has raged about whether machines will take over our jobs. But are our fears legitimate? Read more
Digital 1 Sep 2016 Purple Partners with TEDx Perth in 2016 We’re thrilled to announce our partnership with TEDxPerth, a local non-profit organisation with a mission to promote ‘ideas worth spreading’. Read more
Digital 24 Jul 2019 Are you accidentally breaking copyright rules? The inspiring news clipping you’re just about to share on social media could also put your organisation at legal risk. Read more
Digital 31 Jan 2024 Navigating the Uncanny Valley: AI Video’s Evolution and Impact in 2024 Now chat based AI is a new everyday norm for many people, will we see AI video make its way out of uncanny valley and into the mainstream this year? Read more