Design & Branding 15 Jul 2020 The 268 Podcast: does the West Coast Eagles’ new song hit the mark? July 19 marks not only the sole Western Derby of the 2020 AFL season – but also the first opportunity for the West Coast Eagles’ revamped club song to be played in front of a large group of Perth-based fans. Read more
Design & Branding 10 Dec 2018 Six ingredients to a healthy brand Here are some simple and easy tips for optimising your existing brand or developing a new one. Don’t try to Read more
Design & Branding 27 Jun 2016 A short history of political party branding – Liberals Following our recent examination of Labor’s party branding, this week it is the turn of the Liberal Party of Australia. Jamie Read more
Design & Branding 9 Nov 2016 How to use visual tools for better PR Visual tools matter more than ever in public relations. Purple’s Art Director Cameron Jones explains why. The days of firing off random Read more
Design & Branding 2 Apr 2018 Let’s talk about branding, not blanding Let’s talk about branding, not blanding Photo by Daryan Shamkhali on Unsplash Purple Art Director Cameron Jones discusses how to stand out the competitive world of branding. Rebranding can be tricky. And expensive. Making your business stand out while keeping it aligned with your overall strategy can be tough. Getting the perfect balance between... Read more
Design & Branding 28 Jun 2021 4 ways to better brand recognition What is brand recognition? Brand recognition is exactly what you might expect. It’s how your stakeholders and members of the Read more