Design & Branding 14 Dec 2018 Is your brand accidentally trendy? Here’s our story It’s been a good year to be purple. Heck, it was even officially named the colour of the year. Sure Read more
Design & Branding 15 Feb 2021 The Conductor: Project managing the design studio Have you ever watched a classical music concert and wondered why the orchestra needs a conductor? Surely the musicians can Read more
Design & Branding 14 Apr 2021 Purple Conversations: Cameron Wong Cameron Wong is a key part of Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London. Read more
Design & Branding 7 Dec 2021 Rebranding pitfalls and how to avoid them Branding and rebranding is often thought of as a sale-driving or marketing objective. But it’s so much more than that. Read more
Design & Branding 9 Nov 2016 How to use visual tools for better PR Visual tools matter more than ever in public relations. Purple’s Art Director Cameron Jones explains why. The days of firing off random Read more
Design & Branding 22 Feb 2021 New Year’s Resolutions: Revisiting Brand Strategy Every New Year, many of us make resolutions. We stretch to see a better version of ourselves and try and Read more