Design & Branding 7 Dec 2021 Rebranding pitfalls and how to avoid them Branding and rebranding is often thought of as a sale-driving or marketing objective. But it’s so much more than that. Read more
Design & Branding 2 Apr 2018 Let’s talk about branding, not blanding Let’s talk about branding, not blanding Photo by Daryan Shamkhali on Unsplash Purple Art Director Cameron Jones discusses how to stand out the competitive world of branding. Rebranding can be tricky. And expensive. Making your business stand out while keeping it aligned with your overall strategy can be tough. Getting the perfect balance between... Read more
Digital 20 Dec 2023 What can we do with a whole year’s worth of data? Data. Not exactly the most colourful four-letter word. It can be a subject as dry as the Simpson Desert, but dig a little deeper, and it can reveal an oasis, with enormous and often largely untapped potential. Read more
Design & Branding 18 Aug 2021 What makes a good designer in 2021? It’s not enough to be a graphic designer who only knows print or digital design anymore. In fact, you could Read more
Design & Branding 28 Apr 2021 Purple Launches New Website We are very excited to announce the launch of our newly designed website, www.canningspurple.com.au. To discuss our new website and the process behind the strategy, design and copywriting, a few members of the team share their opinions. Read more
Design & Branding 23 Feb 2018 When bad UX design is a deal breaker Bad user experience can be as costly as bad customer experience — just ask Designer Adam Elovalis, whose patience was Read more