Design & Branding 28 Jun 2021 4 ways to better brand recognition What is brand recognition? Brand recognition is exactly what you might expect. It’s how your stakeholders and members of the Read more
Design & Branding 15 Jul 2020 The 268 Podcast: does the West Coast Eagles’ new song hit the mark? July 19 marks not only the sole Western Derby of the 2020 AFL season – but also the first opportunity for the West Coast Eagles’ revamped club song to be played in front of a large group of Perth-based fans. Read more
Purple news 15 Apr 2024 Cannings Purple becomes Purple as part of a new brand identity The change simplifies our brand, while still embracing our origins and capturing the strength and diversity of our agency. Read more
Digital 11 Nov 2022 Got a Twitter strategy? Rip it up. Now. For advertisers, Twitter has gone from a niche market to a dumpster fire, and the reputational risks are only going Read more
Design & Branding 7 Feb 2017 Why your brand is intellectual property Branding is the public face of your business, writes Cameron Jones, and it needs to be protected. Your branding is Read more
Digital 15 Dec 2021 Branding for the rest of us: B2C vs B2B Almost all the branding talks, books and experts cover business-to-consumer (B2C) branding. It’s sometimes difficult to look at the preferred Read more