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The Cannings Purple Quiz: How Well Do You Know Social Media?

So, you think you know your Bebo from your mySpace and Facebook from your Snapchat. Below are a few simple questions any marketer worth their salt should know.

On Facebook, users can react to posts using various different symbols. These symbols are called ‘reactions’. Which one of these symbols isn’t a reaction available on Facebook?
Like
Wow
Kiss
Sad

Correct!

Wrong!

What percentage of Australia’s population are active users on Facebook?
34%
98%
62%
79%

Correct!

Wrong!

Youtube is the world’s second-largest social network with more than 1.3 billion users. Approximately how many videos are watched every day on the platform?
10 Billion
2 Billion
600 Million
5 Billion

Correct!

Wrong!

Sticking with Youtube, its highest paid YouTuber is Daniel Middleton, How much did he earn from his channel in 2017?
$US 2 million
$US 800,000
$US 16.5 million
$US 12.3 million

Correct!

Wrong!

China is a huge market for Australian businesses, but they don’t have the same social media platforms as us. Which one of these isn’t a social media platform in China?
WeChat
Sina Weibo
Gǒu Māo
RenRen

Correct!

Wrong!

MySpace is commonly referred to as one of the first social media platforms. It was purchased in 2005 by Rupert Murdoch. How much did he pay for the platform?
$US 580 million
$US 1 billion
$US 127 million
$US 35 million

Correct!

Wrong!

In Australia, we love social media, according to a 2017 Sensis report how many Australians use social media?
79%
65%
92%
57%

Correct!

Wrong!

Facebook and Youtube are neck and neck in Australia with 15,000,000 active users. Do you know which social media platform is next in line?
Instagram
Twitter
LinkedIn
Snapchat

Correct!

Wrong!

Kylie Jenner recently tweeted this about Snapchat, “sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.” That Tweet was credited with removing how much from the value of Snapchat's stock price?
$US10 million
$US127 million
$US1.5 billion
It had no affect

Correct!

Wrong!

The social media platform Bebo was sold to AOL for $US850 million in 2008. How much did the founders, Michael and Xochi Birch, buy it back for in 2013?
$US1
$US100,000
$US1,000,000
$US10,000,000

Correct!

Wrong!

We all love a selfie, some more than others, do you know which of these social media platforms doesn’t provide its users with ‘selfie filters’?
Twitter
Facebook
Snapchat
Instagram

Correct!

Wrong!

Irritatingly for digital marketers, one of these social media platforms doesn’t allow you to post content from your desktop computer. Do you know which one?
Instagram
Twitter
Facebook
Tumblr

Correct!

Wrong!

In the aftermath of the Cambridge Analytica scandal, how much was wiped off the value of Facebook in just 48 hours?
$US3 billion
$16 billion
$35 billion
$97 billion

Correct!

Wrong!

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