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TikTok is much more than a dancing app for Gen Z’ers. The Chinese social media platform, developed from popular lip-syncing app Music.ly, has captured the hearts and minds of over one billion monthly users and become a must-have platform for businesses striving for the attention of the younger market. TikTok is a treasure trove of bite-sized content which, thanks to its clever algorithm, is tailored to you and your interests. Who’s using it? With people locked inside their homes, TikTok became the behemoth it is today, providing much needed reprieve from the pandemic and making those living in isolation feel less alone. Despite TikTok openly

This has never been seen before in its 93-year-long history, and is an opportunity only made possible by Fortescue Metals Group (FMG). These helicopters have been specifically designed to adjust their purpose depending on the mission - such as search and rescue, firefighting, medical evacuations, or even police and federal roles, and the Royal Flying Doctor Service WA (RFDS WA) now finds itself in possession of two of them. The RFDS WA can proudly introduce two new EC-145 helicopters to their collection, allowing them to further the level of care available for their patients in critical conditions. In addition to this,

For most companies, Christmas can feel like the final sprint to a well-deserved break. But don’t be fooled into thinking your communications can take a holiday over Christmas – clear and frequent communication over the break can lead to some jolly results in the new year.    We called upon a few of our experts to share their top tips and tricks for handling the lead up to the festive season, and to discuss how you and your team can maximise your engagement over the break.  Spreading Christmas C.H.E.E.R Digital Account Manager, Cameron Wong says the secret to successful Christmas content being clear in your messaging and communicating often with your audience.  “The Christmas period is all about spreading C.H.E.E.R – Clear messaging, Helpful

Are some design agencies living solely on the reputation of their past work, or are they who they say they are? If you go to any agency's website and view their portfolio, you will see a blast of their creativity with an array of their best, cutting-edge designs. We have to ask, how many of these are still their clients? At the end of the day, an agency's client list is a big part of choosing an agency for your business. We rarely see endorsements alongside work, so how do we know they had happy clients? After all, we can only take

The benefits of content marketing are well documented. It enables brands to break through the noise and connect with their target audience by providing information and experience that adds value.  Developing quality content is time consuming, therefore it makes sense to get the greatest mileage possible from your content investment.  What is content stacking? At its heart, content stacking is about taking a chunky piece of content like a blog post, video, interview or presentation and splitting this down into snackable, bite-size pieces of information.   For example, an original long-form video you spent time and effort producing is well suited to Youtube, but with some