Welcome to 2021 and the growing era of ‘ME’. The era where people are celebrated over companies. For decades, businesses have focused on company brands, but in recent times personal branding seems to have taken over. What is personal branding and why is it important? A brand is not just a logo, a font or a colour scheme. It is something its audience defines. Good branding guides the audience to see what values the brand expresses. So, what about your personal brand? When building a personal brand, think about it like a company’s brand. However, instead of showcasing and marketing a company, you are marketing
As we eagerly leave 2020 behind and cautiously step into 2021, Senior Consultant, Sarah-Jane Dabarera, reflects on the themes in community relations for the year ahead. Culture and heritage 2020 has set the scene for an increased focus on culture and heritage in 2021. The Black Lives Matter movement, Australian deaths in custody and the destruction of sacred sites at Juukan Gorge have resulted in increased focus and scrutiny on genuine engagement with Traditional Owners. The recently released amendments to the Aboriginal Heritage Act, issued by the WA Government, will require renewed effort in making agreements and strengthening relationships with Traditional Owners. Black
For the McGowan State Government, WA’s economic recovery from COVID-19 is all about infrastructure. Accelerated programs to build roads, rail and bridges are expected to bring about jobs and assets for the future. But what will these expedited projects mean for the communities where they will be built? Our stakeholder engagement experts explain why avoiding tick-box engagement, and developing a strong consultation program, is more important than ever when timeframes for delivery are crunched. How many projects have been fast tracked? More than 80 major rail, road, coastal and cycling projects over the next two years. A streamlined process for contract awards
As we embark on 2021, the world finds itself at a major turning point – politically, economically, technologically and socially. What’s next? It’s never easy to predict, and especially so this year! For businesses and communication experts, the best way forward is to reflect and learn from the year that was – the lockdown; the economic and social impacts; the devastating bushfires; the disruption of everyday life. The events of 2020 transformed how we communicate. We asked some of Perth’s best communication experts to look back on 2020 and give us their predictions for 2021. A purpose-driven focus With lots of social justice issues
It’s no secret that good business is built on relationships. The better a business can manage its relationships with its clients, its suppliers, its stakeholders and its referrers, the more successful it will be. Building and maintaining these key relationships can feel daunting for those unfamiliar with it – but this is where a good customer relationship management system, or CRM, can make all the difference. What is CRM? Most of us are used to hearing about CRM in the context of increasing profitability and sales. However, it also enables businesses to focus on all types of relationships, not just transactional ones,
After what has been a very challenging year, a Christmas break couldn’t come soon enough. However, just because the holidays are near, it doesn’t mean you should be winding down your PR and communication activities. We asked some of Perth’s best communication experts what brands should keep in mind when communicating during this Christmas period. Being mindful for a Christmas like no other Christmas is a time to celebrate, uplift and inspire, but it will mean different things to different people this year. Ensuring your brand or business considers its audiences and messaging will, therefore, be vital. Cannings Purple’s Head of Digital, Glenn Langridge
Engaging – it’s the word most often used to describe great content on the internet. Readers who are engaged keep their eyes on website pages for longer, and engaged customers feel compelled to act and purchase products. Length of time on site and customer conversion are two of the most common goals for content strategies. Video and podcasts have become popular ways of creating content, but the written word remains an important pillar of content strategies. Writing for the web, or indeed any public medium, can feel intimidating for those unfamiliar with it – but the best strategy is to prepare and keep
Western Australia (WA) is set to play a leading role in the development of renewable hydrogen infrastructure, facilitated by amenable State Government policy settings and the establishment of bodies like the Western Australian Renewable Hydrogen Council to facilitate industry engagement.
We are proud to announce that Cannings Purple has been recognised as an Employer of Choice in The Australian Business Awards (ABA) 2020. Although we’ve won a host of awards over the years, both regionally and internationally, we are particularly delighted to be recognised as an Employer of Choice. Annette Ellis is our CEO: “We invest a great deal in workplace culture and values, then hire people who share them. This means that our values don’t live in a manual, or on a poster in the kitchen, they are reflected in behaviours that we hold each other accountable for and that’s a
From ‘Back in Black’ to a more than $966 billion budget blackhole in 2024, Federal Treasurer Josh Frydenberg has handed down the most significant budget in Australian history. Since the onset of the COVID-19 pandemic, the Government has provided $257 billion in direct economic support to cushion the blow and strengthen the recovery. The 2020-21 Budget commits a further $98 billion including $25 billion in direct COVID-19 response measures and $74 billion in new measures to create jobs. The 2020-21 Budget is focussed on measures to stimulate a private sector-led recovery that drives economic growth and employment, as well as trying to
We’re all meant to be publishers these days, but it’s not unusual for organisations to be a bit bewildered about how to go about creating content, or what it should be.
While the economy has lurched through the past six months of COVID-19, Cannings Purple’s National Director of Strategy, Jenn Morris advises the focus for leaders must now shift from responding to the crisis to planning for the new normal.
Australia is officially in a recession. The June quarter National Accounts reveal a major decrease in household consumption and business investment, a 7.6 per cent fall in real GDP and sharp increases in unemployment and underemployment.
We’re once again delighted to report that Cannings Purple is a finalist in the Asia-Pacific SABRE Awards in the category of Corporate/Financial Consultancy of the Year.
It was the most ambitious of projects: a technology-fuelled design for urban living that would generate tens of billions of dollars and change the way cities were built. So what should we make of Quayside Toronto's failure to get off the ground?
It’s difficult to imagine another event that might present such a challenge for our health and economic systems as COVID-19 has. But there is an opportunity to tell another story - your story.
The onset of the COVID-19 pandemic has significantly changed the way West Australians go about everyday life. Much of this change relates to the increasingly digital flavour of our working lives. With so many offices closed, we’ve used programs like Microsoft Teams to conduct meetings and co-ordinate workflows, while communicating with (and being part of) webinar audiences that stretch across the world. But amid all the disruption, we’ve also seen examples of the best of humanity. Fremantle’s Left Bank pub, for instance, is retaining and paying staff under the Federal Government’s Job Keeper program but, with the venue shut, sending them out to
Construction of Perth's latest piece of iconic infrastructure took place in plain sight - but what happened behind the scenes was just as important.
From fake news to corporate activism, the rise of podcasts and the decline of advertising - global PR experts gathered in Singapore to discuss the industry's hottest topics.
For the fourth year in a row, Cannings Purple has been named a finalist at the prestigious SABRE Awards.
There are concerns the lived experience of disability is not being adequately reflected at decision tables.
Now is the time for providers to start preparing for the prospect of appearing before the commission.