Cameron Wong is a key part of Cannings Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London.
We are very excited to announce the launch of our newly designed website, www.canningspurple.com.au. To discuss our new website and the process behind the strategy, design and copywriting, a few members of the team share their opinions.
With Zac Kirkup conceding that the WA Liberals are facing defeat, and the overwhelmingly positive polls that have been published of late for Labor, it seems that the WA State Election is in the bag for incumbent Premier Mark McGowan. Or is it?
Every New Year, many of us make resolutions. We stretch to see a better version of ourselves and try and coax it into being. I believe brands are similar. Brands can sometimes get distracted from their true purpose. Often, it's because the people who manage them are time poor, and other times the market has changed, leaving businesses feeling like they’ve lost their way. So, it’s good to stop, take stock and ask the question, “is our brand the best version of itself?” Back to Brand Strategy Basics To answer that question, businesses need to ask themselves: What is our purpose? What is our vision? What is
Have you ever watched a classical music concert and wondered why the orchestra needs a conductor? Surely the musicians can play without the person at the front? The truth is, the conductor holds everything together. The conductor is the only person who can hear the whole orchestra play. For example, the musician on the left can’t hear what’s being played on the right, so how will the musicians know when to come in and how loud to play? The creative It’s the same in the design studio. It is extremely ineffective for designers' to be constantly jumping from creative processes to analytical or
A branded content hub can be an excellent driver of new business, but it takes time to create and maintain. Outsourcing the content side could be the difference that makes the project viable.
This year, digital marketing will continue to evolve, and given the rapid onset of new technologies and trends, skilled marketers must prepare for what’s ahead. Spotlight on privacy Data privacy isn’t exactly a new trend. Now exposed as fundamental to all too many scandals, privacy and consent has become one of the major issues of the 21st century. This year, we can expect more regulations on the use of private information, and as a result, it may become more challenging to get audience data. Transparency is key, so make sure you are communicating with your audience regarding how their data will be used. Queen of
As we eagerly leave 2020 behind and cautiously step into 2021, Senior Consultant, Sarah-Jane Dabarera, reflects on the themes in community relations for the year ahead. Culture and heritage 2020 has set the scene for an increased focus on culture and heritage in 2021. The Black Lives Matter movement, Australian deaths in custody and the destruction of sacred sites at Juukan Gorge have resulted in increased focus and scrutiny on genuine engagement with Traditional Owners. The recently released amendments to the Aboriginal Heritage Act, issued by the WA Government, will require renewed effort in making agreements and strengthening relationships with Traditional Owners. Black
There's a lot of noise on social channels right now from people who are switching from WhatsApp to other messaging services. The move seems to be driven by the (wrong) assertion that changes in WhatsApp’s user policies mean the app will begin pushing personalised information about you to its parent company, Facebook. Now, I’m not a huge supporter of Facebook’s grip on our personal data (or indeed what it has done with that data in the past), but the changes it is making do not mean your personal information will be any more compromised than it already is on WhatsApp -
As we embark on 2021, the world finds itself at a major turning point – politically, economically, technologically and socially. What’s next? It’s never easy to predict, and especially so this year! For businesses and communication experts, the best way forward is to reflect and learn from the year that was – the lockdown; the economic and social impacts; the devastating bushfires; the disruption of everyday life. The events of 2020 transformed how we communicate. We asked some of Perth’s best communication experts to look back on 2020 and give us their predictions for 2021. A purpose-driven focus With lots of social justice issues
In between helping clients achieve their digital goals, Cannings Purple's Head of Digital, Glenn Langridge takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Head of Digital, Glenn Langridge Glenn is involved with all aspects of digital strategy and campaigning, helping clients achieve their goals through smart use of social media, digital tools, and the latest platforms. Prior to joining Cannings Purple he ran
In between designing websites and branded collateral for clients, Cannings Purple's Art Director, Adam Elovalis takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Art Director, Adam Elovalis Adam Elovalis lives and breathes design. An Art Director with a diverse skill set covering print and digital design, Adam developed his design knowledge in a variety of industries including real estate, government, mining, not-for-profit,
Christmas is coming. We’ve all seen brands dressing up and letting their hair down during the Christmas period. Sometimes it’s a hat, other times a wreath or bells. Every year I have one person or another ask me if it’s a good idea to put a Santa hat on their website and social media logos. Every year, with a pinch of Christmas grinch, I often have to say no. Rules for Christmas branding One of the first rules of branding is: do not change any part of your logo. Brand recognition is hard enough to earn, so eroding it by making it
July 19 marks not only the sole Western Derby of the 2020 AFL season – but also the first opportunity for the West Coast Eagles’ revamped club song to be played in front of a large group of Perth-based fans.
On rare occasions, my profession gets dragged into the media spotlight. This week, my colleagues and I were inundated with requests (OK, perhaps three) for our thoughts on revelations about the cost of the ASIC logo refresh. Friends asked our opinion on whether we thought the cost was justified and they joined the chorus of “it cost how much?” commentary, with much tut-tutting over government ‘waste’. It’s easy to confuse questions of worth and cost. Value does not fit squarely within the boundaries of price and sometimes value and cost are not related in the slightest. So, when we ask, “what
What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective field, and I’ve eventually settled on an answer that doesn’t cause eyes to glaze over and induce mild migraines. In a very simple way it is this: PR companies earn attention whereas advertising companies buy it. Saying “buy it” might be a little simplistic. People build entire careers analysing budgets and carefully crafting media spends to get specific message in front of specific target audiences. That’s not to say PR is free. In PR there are countless ways to earn attention – events, articles,
It’s been a good year to be purple. Heck, it was even officially named the colour of the year. Sure the Pantone colour of the year is technically Ultra Violet, but in the light of our own branding, we are happy to claim it (and assume our competitors are green with envy). The last time we got so excited was back in 1999, when Pantone nominated Cerulean as “colour of the millennium”, with the optimistic hope that it would herald a new age in which “consumers will be seeking inner peace and spiritual fulfillment”. According to Pantone, Ultra Violet (also known as Pantone 18-3838) is
Here are some simple and easy tips for optimising your existing brand or developing a new one. Don’t try to do everything in one logo There are many things I love to eat. I love a great, thin crust pizza with a simple range of ingredients. I also love big, fluffy waffles covered in chocolate ice-cream and one thing I can never go past is my mum’s pumpkin soup. However, just because I love all these individual foods doesn’t mean I can cram all the flavours together to make a super food. Indeed, quite the opposite. What I would end up
We’re delighted to be able to offer even more tailored content creation for our clients, with the addition of three new appointments to our Design and Digital Team. Experienced journalist Simon White arrives as our Content Editor, digital strategy and campaign specialist Glenn Langridge joins in the role of Digital Marketing Manager and Morgan Ballantyne is our new media intelligence and data management expert. The new team members will work closely together to create and distribute content for clients that will engage across a variety of platforms, including social media. Simon was most recently editor of thewest.com.au and prior to that Fairfax’s online
Cannes Lions is like the Oscars of advertising, coupled with a large conference, mixed with a networking event. Primarily for the benefit of big media companies, why should anyone outside of communications and marketing be interested? The marketing and communications industries are very much the first responders to disruption in the business world. Keeping up with the newest tech, the latest cultural trends, and the general sentiment of different markets is vital to the day-to-day operations of all businesses. Watching how they respond provides a litmus test for the challenges other companies are about to face in the next few years. Trust;
Art Director Cameron Jones returns from Perth’s inaugural State of Social conference with five observations on the impact and future of social media in communications: 1) Innovation isn’t a business cliché, it’s culture Everything is changing and everything will continue to change. Those who don’t accept this will find themselves outpaced by their competitors. The speakers discussing (including our own Chief Innovation Officer, Ruth Callaghan) all talked about the need to trial and test new methods, programs and techniques. This is a lesson in itself. What is working for you or your company today might not work in the future. What are
Trade shows are invariably a confusing bustle of people and exhibitors jostling for attention. Signs, raffles, giveaways, speakers, you name it. So, how do you make sure your stand doesn’t go unnoticed and your staff don’t spend the show being ignored and eating your own branded mints? 1. Be Strategic The first step is to be strategic. Prepare to promote one or two key aspects of your business, be it a new product or service. Your exhibit should be designed to market these aspects in a way that differentiates you from your competitors. 2. Keep it Simple Remember, the delegates may be
How quickly time flies when you have a battery metals boom underway. In a few week’s time, the world’s mining industry will turn its gaze to Kalgoorlie-Boulder again for the annual Diggers & Dealers extravaganza. Organisers of the mining conference – this year under new ownership for the first time since inception – will be hoping for a bumper turnout of well north of 2000 delegates for the three-day event (August 6-8). Based on applications from more than 100 companies for 48 speaking slots, and organisers’ decision to erect a second (albeit smaller) marquee, the buzz at Diggers should befit the hype surrounding
It’s hard enough getting your team to turn out text, but the effort and time that goes into developing an infographic can leave you wondering if they are worth it. Yes, says Art Director Cameron Jones. They really are. Here’s why. Infographics is a word you’ll have started to hear (and see) a lot and there are good reasons why. With growing interest in data-driven insights, and the challenges of presenting large amounts of information in a digestible way, turning any large numbers into a visual feast is a good idea. In an infographic, information, illustrations and graphic design combine to communicate
What’s in a name? For businesses, just about everything. Think of the difference between Twittr, the original social media site name, and Twitter, or TheFacebook and Facebook, or the gap in consumer recognition between shopping at Dayton Hudson Co. and Target. In fact, naming your brand, sub-brand or offshoot product is a serious business. This is even more significant when you want the newly-named creation to have a life of its own beyond the parent company, be easily findable on Google, or have its own web domain that sticks in the mind. But there are more than 3 million registered web addresses in Australia
Let’s talk about branding, not blanding Photo by Daryan Shamkhali on Unsplash Cannings Purple Art Director Cameron Jones discusses how to stand out the competitive world of branding. Rebranding can be tricky. And expensive. Making your business stand out while keeping it aligned with your overall strategy can be tough. Getting the perfect balance between