Branding: Can we put a Santa hat on our logo?
Christmas is coming. We’ve all seen brands dressing up and letting their hair down during the Christmas period. Sometimes it’s a hat, other times a wreath or bells. Every year I have one person or another ask me if it’s a good idea to put a Santa hat on their website and social media logos. Every year, with a pinch of Christmas grinch, I often have to say no. Rules for Christmas branding One of the first rules of branding is: do not change any part of your logo. Brand recognition is hard enough to earn, so eroding it by making it
From Street To Tweet: Citizen journalism and embracing the tweet
In 1960, journalist A.J. Liebling wrote that "freedom of the press is guaranteed only to those who own one." Meaning, it was only those rich and influential enough to produce a book or a newspaper whose unfettered opinions could truly be heard. Unknown to Liebling at the time, almost forty years later, and with the birth of the internet, a new generation of citizen journalists would arise. Consumer to Creator Citizen journalism is an alternative form of news gathering and reporting, taking place outside of the traditional media structures and which can involve anyone. From reader to creator, citizens have now changed their status as
Case study: a real-world example of good content strategy
We’re all meant to be publishers these days, but it’s not unusual for organisations to be a bit bewildered about how to go about creating content, or what it should be.
Head-to-head: should Australians have access to all government-held information?
International Access to Information Day is held on 28 September every year and recognises the community’s right to access government-held information. This year, the focus will be on the right to information during times of crisis and on the advantages of having constitutional, statutory and/or policy guarantees for public access to information to save lives, build trust and help the formulation of sustainable policies throughout and beyond the COVID-19 crisis. The community’s right to access government-held information is a multi-faceted and complex issue, so we have enlisted Cannings Purple's Director, Design and Digital, Jamie Wilkinson and Associate Director, Government Relations, Jennifer Kirk
Not if, but when: preparing for the inevitable cyber attack
For many businesses, the threat of a cyber attack and loss of vital data is inevitable. So how do you prepare to manage that?
New report shines spotlight on technology challenges and opportunities
Our ever-evolving relationship with technology is put under the microscope in WPP AUNZ's latest Secret and Lies report.
The 268 Podcast: What is the Google Display Network? (And why you need it.)
Chances are you use Google each day. But did you know it has an advertising platform that’s worth $100 billion each year?
Why media is changing for good and also chasing ‘good news’ stories
A panel of experts from three major Australian media companies says the art of journalism has likely changed permanently as a result of the coronavirus.
Cyber attacks: the things you can be doing to protect your business
Prime Minister Scott Morrison is right to say that a sophisticated, state-sponsored cyber attack on Australian government agencies and businesses is “not a surprise” and part of “the world that we live in.”
Putting your best face forward in a webinar-heavy world
We’re living in a world where it’s easier and more useful than ever before to put ourselves on video.
Utopia mothballed: what we can learn from Quayside Toronto
It was the most ambitious of projects: a technology-fuelled design for urban living that would generate tens of billions of dollars and change the way cities were built. So what should we make of Quayside Toronto's failure to get off the ground?
Now is the time to start telling your good news story
It’s difficult to imagine another event that might present such a challenge for our health and economic systems as COVID-19 has. But there is an opportunity to tell another story - your story.
Why you should be ‘standing up’ in your remote workplace
The stand-up meeting first rose to prominence in the tech sector but it's now a vital tool in many industries.
Staying connected while working from home
Working from home is something more and more of us will do in the future - but how do you stay connected while remote?
COVID-19: Facing the media in a virtual world
COVID-19 has changed the world forever. And the impact on news gathering and people who must face the media has been profound.
The 268 wins major international communications award
Cannings Purple has become the first communications consultancy based in WA to be recognised at the Gold Quill Awards.
COVID-19: dodge the Zoom Bombers and get your webinars right
By choosing the right web conferencing tool for your needs and following some simple security steps, you can unlock a whole new world of face-to-face communications for your employees, clients, customers and other stakeholders.
COVID-19: how data is helping us understand the pandemic
The science of data visualisation is helping us tell important stories better than ever before.
COVID-19: getting your tech right in a lockdown
In the past couple of weeks, an incredible number of Australian businesses have responded to the COVID-19 crisis by enabling employees to work either from home or other remote locations. We’ve implemented this at Cannings Purple and many of our clients and referrers are also now working away from the office. But having a desire to work remotely is one thing and doing it effectively is quite another. There are communications challenges that need to be navigated and cyber security questions that need to be answered. There is also the very important issue of what technology you are going to use and
Staying cyber-secure while keeping your social distance
We don't know how long the COVID-19 crisis will last - but there are important cyber security steps we should take while working away from our usual environments.
Navigating Facebook’s new world of privacy
Users are now being given the opportunity to make more transparent choices about their data - it's up to them whether they take it.
The 268 Podcast: is Facebook really listening in on me?
It's a disconcerting feeling - receiving targeted Facebook advertising that aligns frighteningly closely with a topic you've just been talking about.
On or off-brand? The West Coast Eagles’ new club song
Football clubs walk the line between staying connected to their past and embracing change, Adam Elovalis writes.
Our experts predict the biggest trends of 2020
Cannings Purple experts take a look into the crystal ball and forecast the trends they expect to see emerging in months to come.
Disney drama highlights important data breach trend
The drama-filled launch of Disney + wasn't what the content giant might have hoped for - but it did highlight an important trend in data breaches in Australia and around the world.
Don’t be a Luddite and rage against the machine
It takes skilled people to get the best out of technological capability - and that's a story we need to get much better at telling.
Don’t shoot the messenger: our world relies on it
The rise and rise of messenger apps seemingly knows no bounds. And it might only just be getting started.
Topical talks at the Perth Resources Technology Showcase
From BHP's new boss to robots galore, Peter Klinger takes a look at the Resources Technology Showcase ahead of its start in Perth.
Why deep fakes should trigger deep thinking
We’re at an interesting point in our history when it comes to identity manipulation. And the consequences could be alarming.
Cannings Purple up for global PR award
The winners of the global SABRE Awards will be announced in Washington next month.