Welcome to 2021 and the growing era of ‘ME’. The era where people are celebrated over companies. For decades, businesses have focused on company brands, but in recent times personal branding seems to have taken over. What is personal branding and why is it important? A brand is not just a logo, a font or a colour scheme. It is something its audience defines. Good branding guides the audience to see what values the brand expresses. So, what about your personal brand? When building a personal brand, think about it like a company’s brand. However, instead of showcasing and marketing a company, you are marketing
As we eagerly leave 2020 behind and cautiously step into 2021, Senior Consultant, Sarah-Jane Dabarera, reflects on the themes in community relations for the year ahead. Culture and heritage 2020 has set the scene for an increased focus on culture and heritage in 2021. The Black Lives Matter movement, Australian deaths in custody and the destruction of sacred sites at Juukan Gorge have resulted in increased focus and scrutiny on genuine engagement with Traditional Owners. The recently released amendments to the Aboriginal Heritage Act, issued by the WA Government, will require renewed effort in making agreements and strengthening relationships with Traditional Owners. Black
There's a lot of noise on social channels right now from people who are switching from WhatsApp to other messaging services. The move seems to be driven by the (wrong) assertion that changes in WhatsApp’s user policies mean the app will begin pushing personalised information about you to its parent company, Facebook. Now, I’m not a huge supporter of Facebook’s grip on our personal data (or indeed what it has done with that data in the past), but the changes it is making do not mean your personal information will be any more compromised than it already is on WhatsApp -
As we embark on 2021, the world finds itself at a major turning point – politically, economically, technologically and socially. What’s next? It’s never easy to predict, and especially so this year! For businesses and communication experts, the best way forward is to reflect and learn from the year that was – the lockdown; the economic and social impacts; the devastating bushfires; the disruption of everyday life. The events of 2020 transformed how we communicate. We asked some of Perth’s best communication experts to look back on 2020 and give us their predictions for 2021. A purpose-driven focus With lots of social justice issues
Your business will always have detractors and promoters. Detractors will find any excuse to bring you down and take attention away from serving your community, clients or customers. Promoters are people who will publicly back your organisation. A troll will always be a detractor and there are several ways to deal with them, but first, let’s define a troll – and no, we’re not talking about the thing that lives under a bridge. What is an online troll? Trolling is creating conflict on the internet by starting disputes or upsetting people by posting inflammatory or off-topic messages in an online community. In essence,
In between helping clients achieve their digital goals, Cannings Purple's Head of Digital, Glenn Langridge takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Head of Digital, Glenn Langridge Glenn is involved with all aspects of digital strategy and campaigning, helping clients achieve their goals through smart use of social media, digital tools, and the latest platforms. Prior to joining Cannings Purple he ran
It’s no secret that good business is built on relationships. The better a business can manage its relationships with its clients, its suppliers, its stakeholders and its referrers, the more successful it will be. Building and maintaining these key relationships can feel daunting for those unfamiliar with it – but this is where a good customer relationship management system, or CRM, can make all the difference. What is CRM? Most of us are used to hearing about CRM in the context of increasing profitability and sales. However, it also enables businesses to focus on all types of relationships, not just transactional ones,
After what has been a very challenging year, a Christmas break couldn’t come soon enough. However, just because the holidays are near, it doesn’t mean you should be winding down your PR and communication activities. We asked some of Perth’s best communication experts what brands should keep in mind when communicating during this Christmas period. Being mindful for a Christmas like no other Christmas is a time to celebrate, uplift and inspire, but it will mean different things to different people this year. Ensuring your brand or business considers its audiences and messaging will, therefore, be vital. Cannings Purple’s Head of Digital, Glenn Langridge
In between designing websites and branded collateral for clients, Cannings Purple's Art Director, Adam Elovalis takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Art Director, Adam Elovalis Adam Elovalis lives and breathes design. An Art Director with a diverse skill set covering print and digital design, Adam developed his design knowledge in a variety of industries including real estate, government, mining, not-for-profit,
Engaging – it’s the word most often used to describe great content on the internet. Readers who are engaged keep their eyes on website pages for longer, and engaged customers feel compelled to act and purchase products. Length of time on site and customer conversion are two of the most common goals for content strategies. Video and podcasts have become popular ways of creating content, but the written word remains an important pillar of content strategies. Writing for the web, or indeed any public medium, can feel intimidating for those unfamiliar with it – but the best strategy is to prepare and keep
Christmas is coming. We’ve all seen brands dressing up and letting their hair down during the Christmas period. Sometimes it’s a hat, other times a wreath or bells. Every year I have one person or another ask me if it’s a good idea to put a Santa hat on their website and social media logos. Every year, with a pinch of Christmas grinch, I often have to say no. Rules for Christmas branding One of the first rules of branding is: do not change any part of your logo. Brand recognition is hard enough to earn, so eroding it by making it
In 1960, journalist A.J. Liebling wrote that "freedom of the press is guaranteed only to those who own one." Meaning, it was only those rich and influential enough to produce a book or a newspaper whose unfettered opinions could truly be heard. Unknown to Liebling at the time, almost forty years later, and with the birth of the internet, a new generation of citizen journalists would arise. Consumer to Creator Citizen journalism is an alternative form of news gathering and reporting, taking place outside of the traditional media structures and which can involve anyone. From reader to creator, citizens have now changed their status as
We’re all meant to be publishers these days, but it’s not unusual for organisations to be a bit bewildered about how to go about creating content, or what it should be.
International Access to Information Day is held on 28 September every year and recognises the community’s right to access government-held information. This year, the focus will be on the right to information during times of crisis and on the advantages of having constitutional, statutory and/or policy guarantees for public access to information to save lives, build trust and help the formulation of sustainable policies throughout and beyond the COVID-19 crisis. The community’s right to access government-held information is a multi-faceted and complex issue, so we have enlisted Cannings Purple's Director, Design and Digital, Jamie Wilkinson and Associate Director, Government Relations, Jennifer Kirk
For many businesses, the threat of a cyber attack and loss of vital data is inevitable. So how do you prepare to manage that?
Our ever-evolving relationship with technology is put under the microscope in WPP AUNZ's latest Secret and Lies report.
Chances are you use Google each day. But did you know it has an advertising platform that’s worth $100 billion each year?
A panel of experts from three major Australian media companies says the art of journalism has likely changed permanently as a result of the coronavirus.
Prime Minister Scott Morrison is right to say that a sophisticated, state-sponsored cyber attack on Australian government agencies and businesses is “not a surprise” and part of “the world that we live in.”
It was the most ambitious of projects: a technology-fuelled design for urban living that would generate tens of billions of dollars and change the way cities were built. So what should we make of Quayside Toronto's failure to get off the ground?
It’s difficult to imagine another event that might present such a challenge for our health and economic systems as COVID-19 has. But there is an opportunity to tell another story - your story.
By choosing the right web conferencing tool for your needs and following some simple security steps, you can unlock a whole new world of face-to-face communications for your employees, clients, customers and other stakeholders.
In the past couple of weeks, an incredible number of Australian businesses have responded to the COVID-19 crisis by enabling employees to work either from home or other remote locations. We’ve implemented this at Cannings Purple and many of our clients and referrers are also now working away from the office. But having a desire to work remotely is one thing and doing it effectively is quite another. There are communications challenges that need to be navigated and cyber security questions that need to be answered. There is also the very important issue of what technology you are going to use and