Is it difficult to ‘do’ email marketing? No. Is it difficult to ‘do email marketing well’? No, but you need to put the fundamentals in place and stick with them. Don't set and forget There are myriad email service providers like Mailchimp, Active Campaign, Campaign Monitor and Send Grid that are intuitive and can have you on your way to sending your first email campaign within an hour. So often we see a set and forget, spray and pray, un-targeted email marketing approach that achieves little and is likely doing more damage for your brand than it is achieving your goals. And this is really
The technology that is packed into our phones is quite mind boggling. Even the camera on most phones is now of such quality that it can compete with some professional cameras. And if that’s the case, why would you need a videographer or a video camera? This comes down to what you are shooting and what you want your video to do. Where agencies add value At Cannings Purple, we position ourselves as a strategic communications provider – the operative word being strategic. Agencies can add value through their technical proficiency with professional video recording equipment. But most of the success of a video comes
In the deep and chilling midst of a crisis, we believe it is possible to still demonstrate to stakeholders your purpose and your values, and ultimately strengthen the equity of your brand. Qantas Flight 32 4 November 2010. Heading for Sydney, a Qantas Airbus A380 took off from Singapore’s Changi Airport with 469 passengers and crew on board. Just a few minutes after take-off, one of the aircraft’s Rolls-Royce Trent 900 engines started blasting heavy, red-hot chunks of the engine through the wing, severely damaging critical control systems. Fortunately, two hours later, the aircraft made a successful emergency landing at Changi. Qantas CEO, Alan Joyce personally took control of the airline’s reputation in the aftermath. Dozens
Brigitte, Cannings Purple’s Investor Relations Associate Consultant, takes a break to tell us who she is when she's not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Brigitte Coming to the role with a double degree in Professional Writing and Editing/Accounting, and a background in Geology and Earth Science, Brigitte has experience writing for the resource and financial sectors, as well as an extensive background working with local small business on market research, digital
A lot of words have been written about writing and making speeches – probably far too many, but here are a few more. In fact, there are probably more secrets to giving great speeches, than Burgess, Maclean or Philby ever passed to the Soviets during the Cold War. Most have been developed by professional communicators based on years of experience, both practical and observed, and will contribute to the preparation and delivery of a good speech. Many are to do with how you perform on the stage, the development of the content and engaging with your audience, with technical tips such as
Beautiful, diverse and ready to show up in your next ad campaign, Generated.Photos holds a collection of more than two million human faces, free for download. Oh, and none of them are real. These faces have been generated by artificial intelligence. The site allows you to narrow your search of the massive database by “head pose”, “eye colour”, “hair length”, “emotion”, “sex” and “age”, to name a few. Generated.Photos says its faces could be useful for clients needing to jazz up promotional materials and promises clients they can “increase diversity” and “reduce bias” by including “many different ethnic backgrounds in your projects.” Generative adversarial
The accusation of tokenism in your engagement can stop a practitioner in their tracks. The reputational risks associated with tick-box engagement and the time and cost of getting it wrong, can have a real impact on your bottom line. Senior Consultant, Ethan Gallagher discusses the ways you can set yourself up for success and avoid a tokenistic engagement process. Let’s start at the beginning. Planning. A sure-fire way to get ahead of the game is to put a robust plan in place from the get-go. Make sure you take the time to understand the project in-front of you - what are the
Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet without the power of data, life would not be the same. Take Spotify. The popular audio streaming and media service provider celebrates its data and uses it to tell stories about its subscribers. Spotify not only relies on data to make its user experience better, but it is also the source of its marketing campaigns that users find hilarious and relatable. Spotify Wrapped With more than 345 million users, Spotify annually causes a social media frenzy with its ‘Wrapped’ feature, a window into the listening habits of its users. Spotify provides subscribers with a detailed summary of their music history over the year, top artists, favourite genres,
If you don't already know who Ray Jordan is, he's one of Western Australia’s most highly-regarded corporate communicators and strategists, who, before moving to corporate communications, held executive positions in the media – including the role of Deputy Editor of The West Australian. Ray is also one of Australia’s most experienced wine journalists and has been writing about wine for nearly forty years, with his first articles published in the late 1970s. He is currently the Wine Editor for Seven West Media. Ray's first photo taken as a cadet journalist in February 1976 Given Ray's long-standing career in media and communications, I was keen
Cameron Wong is a key part of Cannings Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London.
For business, Media Intelligence can be an invaluable tool, especially when used the right way. Unlike the common perception, Media Intelligence is more than just a regurgitation of every time you or your brand is mentioned. In fact, there are five very important ways following your news can improve your business and client outcomes.
Cannings Purple’s Skyline platform has been developed to ensure property players can deliver their stories to the right audience at the right time.
For many people automation is no more than a buzz word, and really, how many more of those can we handle? However, the benefits are irrefutable. Senior Digital Consultant, Cameron Wong, explains how marketing automation could benefit your business.
The rapid evolution of social media and various other digital platforms means legislation is regularly playing catch up. Liability and ownership of defamatory content on social media is one such emerging area of law.
For many, the idea of stepping on to a stage or standing before a group of peers to make a presentation is nearly worse than death. Some might even believe it really is worse than death! And to heighten anxiety and frustration, seeing someone else standing there, seemingly relaxed and delivering with certainty and clarity to a completely captivated audience, just makes your own shortcomings so much more real. Where are their nerves? How is this person so calm, while I am struggling the get even the simplest sentence out? A duck in a pond Delivering a presentation or speech is a little like
Have you ever watched a classical music concert and wondered why the orchestra needs a conductor? Surely the musicians can play without the person at the front? The truth is, the conductor holds everything together. The conductor is the only person who can hear the whole orchestra play. For example, the musician on the left can’t hear what’s being played on the right, so how will the musicians know when to come in and how loud to play? The creative It’s the same in the design studio. It is extremely ineffective for designers' to be constantly jumping from creative processes to analytical or
In between her very busy schedule, heading our organisation and its teams, Cannings Purple’s Managing Director, Annette Ellis takes a break to tell us who she is when she's not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what their favourite apps are. Meet Annette With more than 25 years experience in corporate communications, reputation management, crisis communications, change management and stakeholder relations, Annette is an accomplished corporate editor, speechwriter and a highly regarded coach in executive presentation skills. Annette gained her
A branded content hub can be an excellent driver of new business, but it takes time to create and maintain. Outsourcing the content side could be the difference that makes the project viable.
In between drafting ASX announcements and strategic communication plans for clients, Cannings Purple’s Director of Investor Relations, Peter Klinger, takes a break to tell us who he is when he’s not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what their favourite apps are. Meet Peter Klinger Peter is a highly-skilled communicator and communications strategist with a proven track record of devising communication strategies and writing high-quality reports, thought leadership pieces and mission/values statements for a range of clients. Peter boasts more
Your business will always have detractors and promoters. Detractors will find any excuse to bring you down and take attention away from serving your community, clients or customers. Promoters are people who will publicly back your organisation. A troll will always be a detractor and there are several ways to deal with them, but first, let’s define a troll – and no, we’re not talking about the thing that lives under a bridge. What is an online troll? Trolling is creating conflict on the internet by starting disputes or upsetting people by posting inflammatory or off-topic messages in an online community. In essence,
In between helping clients achieve their digital goals, Cannings Purple's Head of Digital, Glenn Langridge takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Head of Digital, Glenn Langridge Glenn is involved with all aspects of digital strategy and campaigning, helping clients achieve their goals through smart use of social media, digital tools, and the latest platforms. Prior to joining Cannings Purple he ran
It’s no secret that good business is built on relationships. The better a business can manage its relationships with its clients, its suppliers, its stakeholders and its referrers, the more successful it will be. Building and maintaining these key relationships can feel daunting for those unfamiliar with it – but this is where a good customer relationship management system, or CRM, can make all the difference. What is CRM? Most of us are used to hearing about CRM in the context of increasing profitability and sales. However, it also enables businesses to focus on all types of relationships, not just transactional ones,
In between designing websites and branded collateral for clients, Cannings Purple's Art Director, Adam Elovalis takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Art Director, Adam Elovalis Adam Elovalis lives and breathes design. An Art Director with a diverse skill set covering print and digital design, Adam developed his design knowledge in a variety of industries including real estate, government, mining, not-for-profit,
Engaging – it’s the word most often used to describe great content on the internet. Readers who are engaged keep their eyes on website pages for longer, and engaged customers feel compelled to act and purchase products. Length of time on site and customer conversion are two of the most common goals for content strategies. Video and podcasts have become popular ways of creating content, but the written word remains an important pillar of content strategies. Writing for the web, or indeed any public medium, can feel intimidating for those unfamiliar with it – but the best strategy is to prepare and keep
Let’s face it, engaging your community can be daunting. Our Stakeholder Engagement specialist, Sarah-Jane Dabarera shares five steps you can take to help shake-off the fear and embrace the process of community consultation. 1. Talk to your community If you’re concerned about how your community might respond, it could seem counterintuitive to just get out there and talk to them, but this is the best place to start. Starting a conversation with a few individuals first may assist your understanding of community concerns and issues. Early conversations with a sample stakeholder group can improve your research and build the case for more detailed
In 1960, journalist A.J. Liebling wrote that "freedom of the press is guaranteed only to those who own one." Meaning, it was only those rich and influential enough to produce a book or a newspaper whose unfettered opinions could truly be heard. Unknown to Liebling at the time, almost forty years later, and with the birth of the internet, a new generation of citizen journalists would arise. Consumer to Creator Citizen journalism is an alternative form of news gathering and reporting, taking place outside of the traditional media structures and which can involve anyone. From reader to creator, citizens have now changed their status as
We’re all meant to be publishers these days, but it’s not unusual for organisations to be a bit bewildered about how to go about creating content, or what it should be.
International Access to Information Day is held on 28 September every year and recognises the community’s right to access government-held information. This year, the focus will be on the right to information during times of crisis and on the advantages of having constitutional, statutory and/or policy guarantees for public access to information to save lives, build trust and help the formulation of sustainable policies throughout and beyond the COVID-19 crisis. The community’s right to access government-held information is a multi-faceted and complex issue, so we have enlisted Cannings Purple's Director, Design and Digital, Jamie Wilkinson and Associate Director, Government Relations, Jennifer Kirk