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In between drafting ASX announcements and strategic communication plans for clients, Cannings Purple’s Director of Investor Relations, Peter Klinger, takes a break to tell us who he is when he’s not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what their favourite apps are. Meet Peter Klinger Peter is a highly-skilled communicator and communications strategist with a proven track record of devising communication strategies and writing high-quality reports, thought leadership pieces and mission/values statements for a range of clients. Peter boasts more

Your business will always have detractors and promoters. Detractors will find any excuse to bring you down and take attention away from serving your community, clients or customers. Promoters are people who will publicly back your organisation. A troll will always be a detractor and there are several ways to deal with them, but first, let’s define a troll – and no, we’re not talking about the thing that lives under a bridge. What is an online troll? Trolling is creating conflict on the internet by starting disputes or upsetting people by posting inflammatory or off-topic messages in an online community. In essence,

In between helping clients achieve their digital goals, Cannings Purple's Head of Digital, Glenn Langridge takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Head of Digital, Glenn Langridge Glenn is involved with all aspects of digital strategy and campaigning, helping clients achieve their goals through smart use of social media, digital tools, and the latest platforms. Prior to joining Cannings Purple he ran

It’s no secret that good business is built on relationships. The better a business can manage its relationships with its clients, its suppliers, its stakeholders and its referrers, the more successful it will be. Building and maintaining these key relationships can feel daunting for those unfamiliar with it – but this is where a good customer relationship management system, or CRM, can make all the difference. What is CRM? Most of us are used to hearing about CRM in the context of increasing profitability and sales. However, it also enables businesses to focus on all types of relationships, not just transactional ones,

In between designing websites and branded collateral for clients, Cannings Purple's Art Director, Adam Elovalis takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Art Director, Adam Elovalis Adam Elovalis lives and breathes design. An Art Director with a diverse skill set covering print and digital design, Adam developed his design knowledge in a variety of industries including real estate, government, mining, not-for-profit,

Engaging – it’s the word most often used to describe great content on the internet. Readers who are engaged keep their eyes on website pages for longer, and engaged customers feel compelled to act and purchase products. Length of time on site and customer conversion are two of the most common goals for content strategies. Video and podcasts have become popular ways of creating content, but the written word remains an important pillar of content strategies. Writing for the web, or indeed any public medium, can feel intimidating for those unfamiliar with it – but the best strategy is to prepare and keep

Let’s face it, engaging your community can be daunting. Our Stakeholder Engagement specialist, Sarah-Jane Dabarera shares five steps you can take to help shake-off the fear and embrace the process of community consultation. 1. Talk to your community If you’re concerned about how your community might respond, it could seem counterintuitive to just get out there and talk to them, but this is the best place to start. Starting a conversation with a few individuals first may assist your understanding of community concerns and issues. Early conversations with a sample stakeholder group can improve your research and build the case for more detailed

In 1960, journalist A.J. Liebling wrote that "freedom of the press is guaranteed only to those who own one." Meaning, it was only those rich and influential enough to produce a book or a newspaper whose unfettered opinions could truly be heard. Unknown to Liebling at the time, almost forty years later, and with the birth of the internet, a new generation of citizen journalists would arise. Consumer to Creator Citizen journalism is an alternative form of news gathering and reporting, taking place outside of the traditional media structures and which can involve anyone. From reader to creator, citizens have now changed their status as

International Access to Information Day is held on 28 September every year and recognises the community’s right to access government-held information. This year, the focus will be on the right to information during times of crisis and on the advantages of having constitutional, statutory and/or policy guarantees for public access to information to save lives, build trust and help the formulation of sustainable policies throughout and beyond the COVID-19 crisis. The community’s right to access government-held information is a multi-faceted and complex issue, so we have enlisted Cannings Purple's Director, Design and Digital, Jamie Wilkinson and Associate Director, Government Relations, Jennifer Kirk

It may look, smell, and walk like a database but your stakeholder database can be so much more than that.  Here are some simple reasons why you should start looking at your database differently and appreciating it for what it really can be.  It’s your record Well, of course – right? A database, by its very nature, is a record system. But it’s more than just a box-ticking exercise. It’s a permanent and evolving reference of every interaction you have had with your stakeholders. You’ll be forever grateful for the perfect database when it’s easy to track not only what you did and

Recently I was asked to speak in Sydney at the Corporate Affairs Summit, Australasia’s most senior and significant gathering of corporate affairs and communication executives. These events are always a perilous mix of unusual insight (this year a senior leader from tobacco company Philip Morris was the day one keynote speaker) and potential navel-gazing, as 300-plus communications professionals meet in the same room. But the panel I was on was particularly interesting, even if I do say so myself! I was asked to discuss the importance of authenticity in professional communications, especially with regards to large-scale consumer communications. This is a fascinating topic,

We live in an ever-changing communications landscape, where the next big trend can go from nowhere-to-be-seen to near ubiquitous in matter of days (or even hours). Against a recent backdrop in which public trust has been tested like never before (from Trump to banking horror stories and Australian cricket disgrace), our experts give their takes on the communication trends they expect to see coming into focus in the near future. Number crunching for the win One of the biggest opportunities – and challenges – for many businesses will be around how they use data and whether it can become a predictive tool for

Clients - and colleagues - often ask me how I go about pitching ideas, talent and content to media organisations. I am fortunate in that I have spent more than 20 years in newsrooms in Australia and the UK and I have a strong network of contacts and a detailed appreciation for how news outlets work, what types of stories are likely to gain traction and what deadlines are applicable to different organisations. But I still go back to one basic premise every time I make a pitch: DRILL Do you know? What is your story? Why is it a story? What collateral do you

What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective field, and I’ve eventually settled on an answer that doesn’t cause eyes to glaze over and induce mild migraines. In a very simple way it is this: PR companies earn attention whereas advertising companies buy it. Saying “buy it” might be a little simplistic. People build entire careers analysing budgets and carefully crafting media spends to get specific message in front of specific target audiences. That’s not to say PR is free. In PR there are countless ways to earn attention – events, articles,

In 1908, Henry Ford revolutionised the car industry with the implementation of the production line for the Model T Ford. The process of mechanisation lowered costs and sped up production, allowing the car to go mainstream and replace the horse and cart. The advent of the personal computer and its evolution over time has allowed significant increases in data flow and streamlining of work processes. While this initially led to a loss of some jobs in areas such as typing pools, this was more than offset by an increase in the number of more productive jobs as well as increased productivity

How did formerly cutting-edge companies like Nokia and Kodak lose their way? Why do some businesses evolve, and yet others get left behind? What is the next Toys ‘R’ Us, or Blockbuster, or Blackberry, poised to go extinct through lack of innovation? Continual change is a guarantee of successful business, not just in terms of the processes you use or the services or products you offer: the culture of a business needs to evolve as well. Nokia is a good example of how a corporate culture didn’t evolve, leaving the company struggling to reclaim a once buoyant market share. Failing to appreciate

So, you’ve signed up to Twitter and to your disappointment no one is reading your tweets or responding to your brilliant insights. It’s a common complaint for many Twitter users: if you’re not already famous, no one is listening to anything you say. So, to help you get a little more out of the platform here are some top tips to assist you with being heard. Use your real name If you want to build a professional network and for people to take you seriously, you need to use your real name. People are much more likely to trust you and what