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It may look, smell, and walk like a database but your stakeholder database can be so much more than that.  Here are some simple reasons why you should start looking at your database differently and appreciating it for what it really can be.  It’s your record Well, of course – right? A database, by its very nature, is a record system. But it’s more than just a box-ticking exercise. It’s a permanent and evolving reference of every interaction you have had with your stakeholders. You’ll be forever grateful for the perfect database when it’s easy to track not only what you did and

Recently I was asked to speak in Sydney at the Corporate Affairs Summit, Australasia’s most senior and significant gathering of corporate affairs and communication executives. These events are always a perilous mix of unusual insight (this year a senior leader from tobacco company Philip Morris was the day one keynote speaker) and potential navel-gazing, as 300-plus communications professionals meet in the same room. But the panel I was on was particularly interesting, even if I do say so myself! I was asked to discuss the importance of authenticity in professional communications, especially with regards to large-scale consumer communications. This is a fascinating topic,

We live in an ever-changing communications landscape, where the next big trend can go from nowhere-to-be-seen to near ubiquitous in matter of days (or even hours). Against a recent backdrop in which public trust has been tested like never before (from Trump to banking horror stories and Australian cricket disgrace), our experts give their takes on the communication trends they expect to see coming into focus in the near future. Number crunching for the win One of the biggest opportunities – and challenges – for many businesses will be around how they use data and whether it can become a predictive tool for

Clients - and colleagues - often ask me how I go about pitching ideas, talent and content to media organisations. I am fortunate in that I have spent more than 20 years in newsrooms in Australia and the UK and I have a strong network of contacts and a detailed appreciation for how news outlets work, what types of stories are likely to gain traction and what deadlines are applicable to different organisations. But I still go back to one basic premise every time I make a pitch: DRILL Do you know? What is your story? Why is it a story? What collateral do you

What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective field, and I’ve eventually settled on an answer that doesn’t cause eyes to glaze over and induce mild migraines. In a very simple way it is this: PR companies earn attention whereas advertising companies buy it. Saying “buy it” might be a little simplistic. People build entire careers analysing budgets and carefully crafting media spends to get specific message in front of specific target audiences. That’s not to say PR is free. In PR there are countless ways to earn attention – events, articles,

In 1908, Henry Ford revolutionised the car industry with the implementation of the production line for the Model T Ford. The process of mechanisation lowered costs and sped up production, allowing the car to go mainstream and replace the horse and cart. The advent of the personal computer and its evolution over time has allowed significant increases in data flow and streamlining of work processes. While this initially led to a loss of some jobs in areas such as typing pools, this was more than offset by an increase in the number of more productive jobs as well as increased productivity

How did formerly cutting-edge companies like Nokia and Kodak lose their way? Why do some businesses evolve, and yet others get left behind? What is the next Toys ‘R’ Us, or Blockbuster, or Blackberry, poised to go extinct through lack of innovation? Continual change is a guarantee of successful business, not just in terms of the processes you use or the services or products you offer: the culture of a business needs to evolve as well. Nokia is a good example of how a corporate culture didn’t evolve, leaving the company struggling to reclaim a once buoyant market share. Failing to appreciate

So, you’ve signed up to Twitter and to your disappointment no one is reading your tweets or responding to your brilliant insights. It’s a common complaint for many Twitter users: if you’re not already famous, no one is listening to anything you say. So, to help you get a little more out of the platform here are some top tips to assist you with being heard. Use your real name If you want to build a professional network and for people to take you seriously, you need to use your real name. People are much more likely to trust you and what

Divorce is expensive. Wouldn’t you rather spend money on improving your relationship and having fun? Our friend, health scientist and TEDxPerth speaker Amanda Lambros, discusses why you need to make time in your relationship for dates and how spending $2500 a year on two outings a month can save your relationship. At Cannings Purple, we put family and relationships first and know that a happy environment helps deliver the best results for our clients. Trust us, Amanda’s message is worth watching.

WA’s battery power: a question of opportunity and cost It’s no secret that WA stands on the crest of a potential once-in-a-lifetime opportunity in the new energy and battery materials sector – but how do we best place ourselves to take advantage of it and how far should we go down the production chain? Those key questions, in the face of projections that the “new energy boom” could be worth as much as $56 billion to WA,  form part of a major report launched by the Chamber of Commerce and Industry of WA in November. WA’s Future In The Lithium Battery Chain explores

The mining sector needs to tell its story better. In the face of declining corporate trust, a potential skills shortage, and increasingly-advanced and organised activism against the broader mining industry, now is the time to tell stakeholders, communities, government and the public about the positive social and economic contributions the sector makes to Australian life. These are three areas the industry should focus on to improve how it is perceived, and help guarantee its social license to operate over the coming years and decades.  1) Education: If we are to attract new talent to the sector, we need to ensure WA youngsters understand

How can Media Intelligence give you a jump on your competitors? We asked Sarah-Jane Dabarera what businesses need to know about monitoring their activity —  and that of others. Unless your company has been hiding under a rock, you will know there’s been a revolution in data in recent years. With regards to your organisation’s digital presence, information now exists on everything from instant analytics on your reach per tweet, to better alerts when your business gets a mention in the press. There is a wealth of information available which we call media intelligence. But data without analysis is just

What’s in a name? For businesses, just about everything. Think of the difference between Twittr, the original social media site name, and Twitter, or TheFacebook and Facebook, or the gap in consumer recognition between shopping at Dayton Hudson Co. and Target. In fact, naming your brand, sub-brand or offshoot product is a serious business. This is even more significant when you want the newly-named creation to have a life of its own beyond the parent company, be easily findable on Google, or have its own web domain that sticks in the mind. But there are more than 3 million registered web addresses in Australia

  Glossophobia — the fear of public speaking — regularly ranks high on the list of what people dislike the most. Whether it be fear of failure, fear of being caught out saying something wrong, or just fear that their message will come across badly, there are a number of good reasons why people don’t like standing up and presenting in front of others. Unfortunately for CEOs or managing directors of listed companies, you don’t get a choice in the matter. You are the public face of the company and need to be on the front foot delivering your sales message to investors. As with most

Want to make a splash with clients and stakeholders? There’s a lot of value in a live event – despite the challenges — writes Emma Britton. In a world where we connect online at an ever-quickening pace, hosting a live event or holding a face-to-face catch up can seem … outdated. It’s inconvenient. You have to juggle calendars. People might not show. Why host an event when you can blast out an EDM to your contacts to get your message across? Why bother with networking when you can sit at home and tweet (or even pretend you were at the function

Is your content clever or cocky? Lauren Pow explains how you can tell if your content is cutting through. Content has held the coveted top-spot in digital marketing for several years, with businesses harnessing the power of credible, on-target articles, videos and posts to reach buyers where spend most of their time: online. Whether it be in the form of blog posts, videos, infographics or social media visuals, content was utilised by around 90 per cent of businesses last year with the goal of encouraging engagement, improving SEO, generating new leads and raising awareness of products and services. But as businesses invest more in