Begin typing your search above and press return to search. Press Esc to cancel.

Divorce is expensive. Wouldn’t you rather spend money on improving your relationship and having fun? Our friend, health scientist and TEDxPerth speaker Amanda Lambros, discusses why you need to make time in your relationship for dates and how spending $2500 a year on two outings a month can save your relationship. At Cannings Purple, we put family and relationships first and know that a happy environment helps deliver the best results for our clients. Trust us, Amanda’s message is worth watching.

Noongar businesses have embarked on a new drive towards economic success today, as Australia’s first culturally-based Chamber of Commerce and Industry was officially launched by WA Treasurer and Aboriginal Affairs Minister Ben Wyatt. Cannings Purple is proud to be a supporting partner of the Noongar Chamber of Commerce and Industry (NCCI), an advocacy group and referral network for businesses operating in the South West of WA. NCCI was formed by a group of passionate and like-minded Noongar business leaders with a clear purpose to build the capacity and wealth of Noongar people. The group is led by chair Gordon Cole and includes other

On Thursday 2 August, the Property Council of Australia (PCA) released its latest Office Market Report – providing the latest snapshot of the performance of key CBD and CBD fringe office markets around Australia. Cannings Purple Corporate Affairs Director Fran Lawrence moderated the expert panel discussing the latest report for the PCA WA, and provides a wrap on the key takeaways for the Perth property sector. After a grim few years, the Perth office leasing market is showing signs of shaking off the gloom and finding its feet again. Just ten years ago, Perth had the lowest office vacancy rate on record –

The mining sector needs to tell its story better. In the face of declining corporate trust, a potential skills shortage, and increasingly-advanced and organised activism against the broader mining industry, now is the time to tell stakeholders, communities, government and the public about the positive social and economic contributions the sector makes to Australian life. These are three areas the industry should focus on to improve how it is perceived, and help guarantee its social license to operate over the coming years and decades.  1) Education: If we are to attract new talent to the sector, we need to ensure WA youngsters understand

Richard Harris is one of our senior advisors and is one of Western Australia’s leading energy experts, with over 40-years’ experience in government and the private sector. As someone who oversaw the break-up of Western Power in 2005 and the creation of the Wholesale Energy Market in 2006, Richard has a structural understanding of the energy industry and the drivers that shape it. Here, interviewed by our Director of Design and Digital Jamie Wilkinson, Richard outlines the current challenges facing the energy sector and his view of the future.     

Cannes Lions is like the Oscars of advertising, coupled with a large conference, mixed with a networking event. Primarily for the benefit of big media companies, why should anyone outside of communications and marketing be interested? The marketing and communications industries are very much the first responders to disruption in the business world. Keeping up with the newest tech, the latest cultural trends, and the general sentiment of different markets is vital to the day-to-day operations of all businesses. Watching how they respond provides a litmus test for the challenges other companies are about to face in the next few years. Trust;

Art Director Cameron Jones returns from Perth’s inaugural State of Social conference with five observations on the impact and future of social media in communications: 1) Innovation isn’t a business cliché, it’s culture Everything is changing and everything will continue to change. Those who don’t accept this will find themselves outpaced by their competitors. The speakers discussing (including our own Chief Innovation Officer, Ruth Callaghan) all talked about the need to trial and test new methods, programs and techniques. This is a lesson in itself. What is working for you or your company today might not work in the future. What are

The decision by the Member for Perth, Tim Hammond, to stand down in order to spend time with his family has put the spotlight firmly on every other politician seeking to represent WA in our Federal Parliament, writes Tim Grey-Smith.   It’s the question that every WA candidate for the next Federal election dreads being asked, “Will you and your family be able to hack it?” The decision by Member for Perth Tim Hammond to stand down in order to spend time with his family has put the spotlight firmly on every other politician seeking to represent WA in our Federal Parliament. With the

How can Media Intelligence give you a jump on your competitors? We asked Sarah-Jane Dabarera what businesses need to know about monitoring their activity —  and that of others. Unless your company has been hiding under a rock, you will know there’s been a revolution in data in recent years. With regards to your organisation’s digital presence, information now exists on everything from instant analytics on your reach per tweet, to better alerts when your business gets a mention in the press. There is a wealth of information available which we call media intelligence. But data without analysis is just

Western Australia’s leading strategic communications and public relations firm, Cannings Purple, recently celebrated the official opening of its new office in Brookfield Place, in the heart of Perth’s CBD. Image gallery     Video    The Honourable Kim Beazley AC addressed an impressive line-up of leaders from Perth’s business, mining, politics, education, media and community sectors and gave a thought-provoking opening address that shaped the evening’s conversation.  Guests enjoyed refreshments and conversation in the reception room of Brookfield Tower 2 before being shown through Cannings Purple’s first-floor office, including the new state-of-the-art digital content studio and crisis management suite. Cannings Purple clients can utilise the industry-leading studio

What’s in a name? For businesses, just about everything. Think of the difference between Twittr, the original social media site name, and Twitter, or TheFacebook and Facebook, or the gap in consumer recognition between shopping at Dayton Hudson Co. and Target. In fact, naming your brand, sub-brand or offshoot product is a serious business. This is even more significant when you want the newly-named creation to have a life of its own beyond the parent company, be easily findable on Google, or have its own web domain that sticks in the mind. But there are more than 3 million registered web addresses in Australia

Having worked both sides of the fence, Corporate Affairs Account Manager and lawyer Carina Tan-Van Baren explains how to navigate often contradictory advice when it comes to speaking to the media.   Your company is in crisis. You are investigating what went wrong and trying to fix it – assuming it can be fixed. In the meantime, your offices are besieged by worried clients and investors, regulators are demanding answers and the media smells blood. How do you respond? Ideally, the company will have a crisis response strategy in place that steps out a carefully considered plan of action, including what to say publicly and when. If

Is the story of your business a fairytale, an encyclopaedia or a cautionary tale? Ruth Callaghan looks at the signs it is time to dust off your corporate narrative. It sounds like the worst sort of marketing buzzphrase — a corporate narrative — but telling a compelling story to your customers and staff can make a real difference to your bottom line. Sure, you know what you do and you probably do it well, but how successful are you in sharing that story? If a junior staff member is put on the spot for a quick description at a barbecue are they left

It’s not an acronym that rolls off the tongue, but dramatic changes in data breach legislation mean knowing about OAIC — the Office of the Australian Information Commissioner — is vital for all Australian businesses, writes Jamie Wilkinson. If you’ve not heard of the OAIC before, you have a matter of weeks before it could become the most important four letter acronym in your world. The OAIC is the Office of the Australian Information Commissioner. It is a government agency with three main roles: overseeing privacy issues, freedom of information functions and government information policy functions. And within that remit is a duty to

It’s time to sharpen up your images, writes Danika Ferguson. A picture is worth a thousand words. Why? Firstly, because it conveys emotion, which inevitably takes many words to express. It can snapshot an event. It can reflect a sunlit moment in time. It’s because research shows our brains are able to remember pictures far better than written text. In fact, we can remember more than 2,000 images with 90% accuracy. And it is because people rarely have time to read 1000 words when one image will do the trick.   We’re inherently visual creatures and that’s why you should be using visual content for your business. Whether to

In this digital era nothing is not recorded, nor is it forgotten, writes Account Director Ray Jordan When Trump squared off against Hillary Clinton in the 2016  presidential election debates it brought the murky, tawdry side of US politics sharply into focus. The rhetoric about making America great again or being the president for all people was punctuated by cutting vitriol that plumbed new depths. The problem was that any chance to focus on the issues that matter, or put election promises and pork barrelling under the microscope, was lost on prurient matters that were not simply a result of Trump’s vile

It’s time to re-examine media monitoring, writes Sarah-Jane Aston, thanks to a revolution in data. Preparing a media monitoring report used to mean cutting up newspapers and pasting hard-copy clippings into bulky books, that would sit proudly gathering dust. Now PDFs pop into inboxes where they can sit unopened for days on end. But the increasing availability of public data means the insight and reporting which can be derived from coverage can make monitoring a powerful tool for any business. If you are still scrapbooking you are doing it wrong Media monitoring is not, and should never be, viewed as just a scrapbook of “brand

Can Your Annual Report Actually Be Worth A Read? Ray Jordan Thinks So – With The Right Care And Approach. An annual report is a lot of work, by a lot of people, who could be gainfully engaged elsewhere in the organisation, to produce a document that is read only by the CEO and the Chairman. At least, that's the argument you might be hearing internally. But a well-written and well-produced annual report can be a useful and valuable tool for your company that can contribute to an increase in sales and brand awareness, and support current shareholder retention while attracting new shareholders. It can

Using social media to promote your brand is a no-brainer these days, our CRM Officer Lauren Pow discusses the problem with thinking that means every tweet or post needs to be about themselves. We recommend the 80:20 principle as a cardinal rule for social media content marketing: 80% of what you post on your business accounts should be educational, entertaining and interesting to your audience. Only 20% should be directly promotional. One of the content solutions we’d recommend adopting in your 80% would be sharing the success of your clients. And while it might not seem obvious to promote someone else’s business above

Translation: how much cash a broker needs to hold in its account at any time. The necessity for core capital requirements has been around for a while and arises because when you execute a trade through your broker, they undertake the trade on your behalf and then the trade is settled between the broker and you a few days later. While brokers have had to hold a cash balance to execute these trades for quite a while now, the ASX has proposed changes based on the level of activity as well as the type of activity the broker undertakes. The new measures will

How do brands walk the line between supporting employees and diversity and not wandering into political fire? Ruth Callaghan looks at seven brands finding their feet in the marriage equality debate.   The postal survey on marriage equality is risky for everyone. For the community, it’s opened the door to being asked to vote on rights for one segment of the population. For the Federal Government, it has mobilised hundreds of thousands of cross-party voters into a single opposing voice. And for brands it’s posed a choice — do you ignore the vote and risk being seen as uncaring? Take one side and risk alienating

    The 2017-18 WA State Budget, our Associate Director Jamie Henderson tells you what you need to know. The landslide election victory in March and record State debt are the realities framing today’s State Budget. Treasurer Ben Wyatt delivered his budget to a packed Legislative Assembly this afternoon. The Budget starts the path to fiscal repair after the collapse in revenue from GST and mining royalties during the past few years. The Treasurer pointed to positive signs the WA economy is improving and forecast 3 per cent growth in Gross State Product in 2017/18, and a positive 1 per cent growth in Final State

Whether this is as a producer of high-end mobile phones or the local greengrocer selling quality product. However, businesses often come unstuck when they experience ‘mission creep’ and end up focusing on non-core activities or expanding into areas where they don’t have the requisite expertise. For example, how many fashion designers have come unstuck when they’ve branched out into a retail offering? In 2005, Ebay bought Skype for US$2.6 billion, only to offload it four years later for US$1.9 billion. Even now, it is hard to see where the logic was in taking a sales platform and adding a communications platform. However, that

Cannings Purple Art Director Cameron Jones examines the changing world of advertising and the rising star of Public Relations. An interesting thing just happened in the world of advertising; Melbourne company, Clemenger BBDO, has been named Agency of the Year at Cannes Lions International Festival of Creativity. It’s not unusual for an Australian outfit to win, we tend to do well, but what is interesting is the nature of the star campaign which won them the accolade. The Meet Graham campaign portrays a man whose body is equipped with the bone structure and organs necessary to resist the impact of a high-speed

Director of Design and Digital, Jamie Wilkinson considers 4 reasons professional services businesses should be using video.     1. The statistics. Cisco (the IT and networking company) estimate that 80% of the internet will be video by 2020. Facebook’s Mark Zuckerberg has said his challenge in the coming 5 years is to prepare the platform for a time when just about all content on it will be video. We are heading for an era when text, and photos to some extent, will be superseded by video. It’s going to become the default tool for public communications – now is the time to get

For organisations wanting to meet and engage with Government, the caretaker period is a time of opportunity, writes Account Manager Renee Wilkinson. Caretaker period is the time between the writs for an election being issued and the new government being formally sworn in. During this time, Members of Parliament and candidates will be very busy campaigning and meetings will be almost impossible to secure. However, one achievable way to engage with key politicians is to purchase tickets and attend fundraising events. The political parties are holding a large number of fee-for-engagement events offering opportunities to discuss issues with key stakeholders. Cannings Purple keeps in touch

Branding is the public face of your business, writes Cameron Jones, and it needs to be protected. Your branding is more than just a pleasing set of fonts, colours and logos. At its best, it stands for what your business stands for. It’s a visual representation of your history and purpose. For many people, it IS your business. And something with that emotional power has a value above and beyond the cost of your brand guidelines. When you consider the intangible value of your branding, we believe it should be seen as your company’s intellectual property. It should be properly defined, maintained

Significant plans to reshape the WA public sector may be making many  nervous. Account Manager Renee Wilkinson looks at what shifts are on the cards.   Many Cannings Purple clients deal with government departments on a daily basis to ensure projects are progressed, licence conditions are met and permits are maintained. Should Labor win government next month, one thing that is certain to change is the way the WA public sector is structured. In a speech to CEDA last year, Mark McGowan said a Labor-led government would cut back the public service – with a view to reducing the number of agencies by