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With consumption of news at an all time high in Australia, there would be few in business that underestimate the importance of a positive interaction with the media.  But at the same time, news organisations and journalists remain in the unenviable ranks of the most untrusted professions in the country, making those media interactions even more crucial when it comes to a maintaining a company’s good reputation.  Some would say the media mistrust is simply a by-product of the age of social media and self-publishing, where false information is often weaponised as ‘fake news’, and opposing viewpoints are easily dismissed as political

Commonwealth Treasurer Josh Frydenberg and his Cabinet colleagues have squarely framed last night’s Federal Budget focus on addressing the rising cost of living pressures for all Australians. Regardless of when or why the switch to focus on cost of living happened, it is, as the Treasurer said on national radio on Tuesday, the single most significant discussion point in most voters’ lounge rooms as we head toward a likely May federal election. The massive defence and national security spending commitments associated with the previous khaki election focus, designed to distract from more troublesome domestic politics, still form a major component of the

No one would have believed that the COVID-19-induced ASX nosedive of 2020 would transform into a precedent-breaking bull run. Record low interest rates, coupled with massive stimulus spending, saw many enter the financial markets for the first time. It also saw the ASX’s regulatory body, the Australian Securities and Investment Commission (ASIC), undertake an ambitious structural shift – the true to label project – to protect the emerging classes of investors and demand that ‘the product must do what it says on the tin’. Here are five issues that caught our eye — and why they matter to ASX-listed companies and

If asked to complete this sentence: “Public speaking is…” you might not be surprised to find that “worse than death” is a common response.  For many it is the number one fear and a phobia – one by the name of glossophobia, actually – that ranks ahead of the fear of snakes or heights.  What might surprise you however is to discover how many famous people, including politicians like Sir Winston Churchill or actors like Laurence Olivier and Nicole Kidman, hated public speaking. Fear of public speaking is not ideal for people in these positions but of course they had little choice

It's been 111 years since the first International Women's Day was celebrated, and while equality remains a priority, we still are struggling to close the gender gap. The day, celebrated around the world each March 8, is recognised as a day to celebrate social, economic, cultural, and political gains and achievements of women, while also signifying a call to action in accelerating gender parity and equality. The impetus for IWD began in the early 1900s, building on the 'radical ideologies’, unrest and critical debate that had seem women march and protest in major cities demanding voting rights, better pay, and equality before the

Putting together a big project is tricky enough — but pulling together a team of contractors who might not have worked together before? That is where the real challenge begins. Why it matters In project management, effective communications can make or break successful outcomes. Project teams are commonly a team of contractors from across the organisation as well as external agencies. The need to wrangle the entire project team can see communications become the core of operations. A common misconception is that the shared goal of completing the project means that all stakeholders are automatically on the same page when it comes to how

Democracy requires constant attention, and our system is no exception — even when the antics of sports stars, the wave of Omicron and a summer of bushfires and soaring temperatures are dominating headlines. In our third year of the pandemic, Australia will head to the polls to elect a Federal Government and in contrast to the 2019 election, a focus on jobs and growth may not be enough to win voters over. It will be a test for Scott Morrison, the first Prime Minister to run a full term in nearly a decade — no small achievement considering Australia has had seven

Premier Mark McGowan has advised Western Australians of his action plan for when the State hits inevitable ‘high caseload’ of COVID-19 cases, with a Friday afternoon press conference outlining a series of complex changes.  The detail-heavy guide will apply once WA hits a high caseload, he warned, but said it was too early to define what a high caseload is, drawing a distinction between large numbers in the community while infectious and similar or larger numbers who might be infected while in isolation.   “There is no hard number of cases that define what a high caseload environment is,” he told the media.   “It

It could be surprising to learn that Australia Day has only been officially celebrated on January 26 for just over three decades, even though it has been 252 years since Captain James Cook first raised the Union Jack to signal the beginning of the Australian colony in August 1770.  In that context, the 34 years since January 26 was named the official date of Australia Day celebrations in 1988 represents a very short period of time.  The first Australia Day celebration was held on July 30 in 1915 to raise money for the war effort. In 1916, it was changed to July

Even in the most positive jobs market in memory, attending a job interview can be a daunting experience. You enter an unfamiliar environment, unclear about what you might be asked, who you’ll be facing or how long you might be there. You need to prepare for a grilling in case there’s little time between questions for reflection. It’s a high-stress environment, where every mistake or slip-up counts, with performance anxiety getting in the way of what you really have to offer. Is there a better way? Well, the pandemic suggests that might be the case. Reinventing the interview process Back in 2018, LinkedIn looked at

Remember the days where Australia’s COVID-19 cases hovered between the 1,000 to 2,000 mark? You should because that was a few weeks ago.  How long ago that now seems.   At the time of writing, Australia had just reached a record, nearing 100,000 positive COVID-19 test results recorded nationally in 24 hours. But even that figure is merely an estimate, with thousands being turned away as testing clinics reach capacity each day within just a few hours of opening.   By the time you’re reading this, it’s not an exaggeration to assume that figure has probably doubled.  In fact, we have gone from almost nothing six

And just like that, the fake world causes a brand crisis in the real world and maybe another small step into the Metaverse. On December 9, the first episodes of Sex and the City reboot “And Just Like That…” were released on HBO, and ranked as HBO Max’s best debut day of any series. The show was another in a series of reboots of much-loved TV programs that have come back to life … often with mixed results. Still, the incredible ratings were great news for HBO but unfortunate for popular high-end indoor exercise bike company, Peloton. What does a fitness company have to

Almost all the branding talks, books and experts cover business-to-consumer (B2C) branding. It’s sometimes difficult to look at the preferred examples from brands like Apple, Google, Hertz, Nike and the like – and work out how to apply the ideas and principles from a global consumer audience into a business-to-business (B2B) company. What makes B2C branding different? So, aside from the enormous budget, the scale of their advertising and access to the world’s leading design and advertising agencies – what makes B2C brands different from B2B brands? Branding is about an experience, and I would argue that what makes one brand different from the

This has never been seen before in its 93-year-long history, and is an opportunity only made possible by Fortescue Metals Group (FMG). These helicopters have been specifically designed to adjust their purpose depending on the mission - such as search and rescue, firefighting, medical evacuations, or even police and federal roles, and the Royal Flying Doctor Service WA (RFDS WA) now finds itself in possession of two of them. The RFDS WA can proudly introduce two new EC-145 helicopters to their collection, allowing them to further the level of care available for their patients in critical conditions. In addition to this,

For most companies, Christmas can feel like the final sprint to a well-deserved break. But don’t be fooled into thinking your communications can take a holiday over Christmas – clear and frequent communication over the break can lead to some jolly results in the new year.    We called upon a few of our experts to share their top tips and tricks for handling the lead up to the festive season, and to discuss how you and your team can maximise your engagement over the break.  Spreading Christmas C.H.E.E.R Digital Account Manager, Cameron Wong says the secret to successful Christmas content being clear in your messaging and communicating often with your audience.  “The Christmas period is all about spreading C.H.E.E.R – Clear messaging, Helpful

After defeating Scott Morrison in the 2019 election, Bill Shorten has had a lot on his plate with bushfires and pandemics but now, buoyed by Hillary Clinton’s second term win last November, his focus is shifting to the upcoming election. During the campaign he can be expected to point to a relatively strong local economy in the face of the pandemic. Hopefully, for the Labor party, this will be enough to help older voters forget their rage at the scrapping of franking credits last June. But, rather than sound economic management, Mr Shorten can thank strong pre-pandemic global trade and the strength

Branding and rebranding is often thought of as a sale-driving or marketing objective. But it’s so much more than that. Branding is communication, and communication is about people. Rebrand inside out Creating a new logo and visual identity can attract attention and create interest but unless you have a clear reason why you’re rebranding, your brand won’t feel authentic or cohesive. For example, when someone around you changes abruptly without telling you why – it feels jarring, and can build distrust: “I thought I knew this brand! Now I’m not sure”. A new name alone is definitely not going to help Facebook fix its

We recently announced some important changes to our Board and executive team. National Director Karen Brown, who has been with Cannings Purple for more than seven years and is set to retire at the end of this year, has accepted the role of Board Chair with effect from 1 February 2022, when our co-founder and current Chair, Warrick Hazeldine, will step down. With a growing portfolio of directorships and his private equity advisory service requiring more of his attention, Warrick has decided to step away from the demands of chairing the State’s largest communications firm. “Now is the right time for me to

Australia is undergoing a social and economic experiment that will rival the early days of the COVID-19 pandemic. After more than 18 months of measures designed to curb and crush the virus, some states have conceded it is nigh on impossible to suppress the virulent Delta strain — and that ‘living with the virus’ is the path forward. For WA, watching this unfold east of the rabbit-proof fence, with no restrictions or masks, and little fear, there are lessons to be learned: not only about what could happen if the virus re-enters the State, but about how businesses, government and institutions

I had been a fledgling reporter at the Kalgoorlie Miner for little more than a month when, in October 1994, a local man hitchhiked to Perth, stormed into police HQ in East Perth and held a senior police officer hostage for seven hours. The man, who was armed with two guns, was later shot dead by police after refusing to drop his weapons. It was a shocking, front-page story. It was also my first big story and I still remember the buzz of seeing my reports – focused on insights gleaned from the man’s friends and neighbours in Kalgoorlie-Boulder to complement reporting

There is more to an impressive presentation than PowerPoint transitions, writes Art Director, Adam Elovalis. PowerPoint still seems to be the go-to platform for many businesses when creating presentations, pitch decks, even desktop publishing materials. The software was fantastic in its heyday. It was successful because its interface was simple to use, and it was relatively easy to create simple boardroom presentations. There also wasn’t much competition. But after almost 30 years as market leader, demand for more complex presentations has opened the door to other players: Keynote Advantages: Keynote is PowerPoint’s slick, younger brother. It has dynamic templates and themes and its interface is

There are few more stressful experiences than standing before a packed media scrum. Karen Brown Cannings Purple's National Director explains why prior preparation is the key to a successful media engagement. Think – breathe. Think – breathe. Think – breathe. Listen to the question. Listen carefully. Speak slowly. Speak clearly. Speak in complete sentences. Don’t say anything stupid! Cameras rolling…… Hot lights glowing, assertive journalists firing questions. The stakes are high. Your answers are on the record and will be the subject of intense and immediate scrutiny. You have a limited time to deliver critical information or a clear message and your efforts will be judged by your

The WA Government has confirmed it will have one of the broadest vaccine mandates in the country, covering an estimated million workers and building on earlier requirements for all health, hotel quarantine, aged care and port workers to be vaccinated.   The new measures identify two groups of employees and industries that will need to be vaccinated to ensure critical services can be delivered.  The first group — high risk occupations — includes healthcare workers, emergency services personnel, mine site workers and pharmacists, dentists and meat workers, among others, who now have a range of deadlines for double vaccination, all by January 1 next year.   The second group — critical occupations —  with a double-vax deadline

Are some design agencies living solely on the reputation of their past work, or are they who they say they are? If you go to any agency's website and view their portfolio, you will see a blast of their creativity with an array of their best, cutting-edge designs. We have to ask, how many of these are still their clients? At the end of the day, an agency's client list is a big part of choosing an agency for your business. We rarely see endorsements alongside work, so how do we know they had happy clients? After all, we can only take

We’re proud to once again be recognised as an Employer of Choice in The Australian Business Awards.   Although we’ve won a host of awards over the years, both regionally and internationally, we are particularly delighted with this one – which speaks to our focus and commitment to our people.  Now in its sixteenth year, The Australian Business Award for Employer of Choice recognises organisations that develop workplaces that maximise the full potential of their workforce through established policies and practices which demonstrate effective employee recruitment and engagement.   “The COVID-19 pandemic has presented one of the most significant business challenges ever faced by organisations across Australia. It created a critical need for leading organisations

Meaningful brand activism is no longer a nice-to-have, it is a must-have. The Year That Shall Not Be Named set this in stone as some brands were celebrated for making a difference while others floundered. One of the most pivotal events was the tragic death of George Floyd, a cataclysmic event that prompted weeks of protests and civil unrest across the United States. It started a long overdue conversation about police brutality and racial injustice around the world, including in Australia. It sparked discussions around dinner tables, on the floor of parliament, and in office lunchrooms. 2020 marked the end of staying silent. No comment

Over the past decade, the way we communicate has changed to adapt to the advancements of technology and the digital era.   Previously, stakeholder practitioners relied on traditional methods of hard copy collateral and face-to-face meetings; however, with the introduction of digital methods, practitioners are encouraged to consider innovation in their engagement.   Timeliness  A digital approach to stakeholder engagement opens the opportunity of multi-channel and cross-channel methods. With artificial intelligence (AI) systems, stakeholders' digital interactions and activities can be tracked to determine stakeholder's preferences and predictive behaviours.   The analytics provided by AI can assist in personalising concise communications aligned to the individual and grouped stakeholder.

There’s nothing like a social media slam to give business leaders a wake-up.   It might be a cranky customer who has hopped on Facebook in the wee hours, adding angry-face emojis to their diatribe.   It might be criticism of your staff on Twitter by an upset ‘egg’ with three followers and a disdain for punctuation.   Something about the immediacy and human face of social media means that comment, and the scattered retweets or likes that follow, can cut to the heart of a business.   But while social media monitoring is vital, if you are not also watching traditional media sources, you are seeing only a small part of the picture.   Traditional media like newspapers, magazines, online

1 in 6  Australians have a disability. The figure, from the Australian Institute of Health and Welfare, means that approximately 4.4 million Aussies, or 18% of the population, benefit from accessible design and thinking. One area that is often overlooked is the accessibility of digital platforms, including websites. For people with auditory, cognitive, neurological, physical or visual needs, a badly designed website can be a real barrier to engaging with the world. To assist people with disabilities navigate websites, technologies such as screen readers to vocalise the text on each page are used, as well as speech recognition software that converts speech into text. This means

Cannings Purple have been announced a winner in the Asia-Pacific SABRE Awards for the work we’ve done with Hyzon Motors, a global supplier of hydrogen-fuel- cell-powered commercial vehicles.  Established by leading international public relations expert, Paul Holmes, the Asia-Pacific SABRE Awards recognise superior achievement in brand, reputation and engagement. The award judges said they would be recognising bold, creative and brave communications, things which have been the hallmark of our work with Hyzon Motors. In August 2020, Hyzon Motors hired Cannings Purple in anticipation of speeding up the deployment of its vehicles around the world and preparing for a major transformation – a listing on the NASDAQ.  Cannings Purple built the Hyzon Motors story and brand, helping commercialise almost two decades of hydrogen technology development