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1 in 6  Australians have a disability. The figure, from the Australian Institute of Health and Welfare, means that approximately 4.4 million Aussies, or 18% of the population, benefit from accessible design and thinking. One area that is often overlooked is the accessibility of digital platforms, including websites. For people with auditory, cognitive, neurological, physical or visual needs, a badly designed website can be a real barrier to engaging with the world. To assist people with disabilities navigate websites, technologies such as screen readers to vocalise the text on each page are used, as well as speech recognition software that converts speech into text. This means

Cannings Purple have been announced a winner in the Asia-Pacific SABRE Awards for the work we’ve done with Hyzon Motors, a global supplier of hydrogen-fuel- cell-powered commercial vehicles.  Established by leading international public relations expert, Paul Holmes, the Asia-Pacific SABRE Awards recognise superior achievement in brand, reputation and engagement. The award judges said they would be recognising bold, creative and brave communications, things which have been the hallmark of our work with Hyzon Motors. In August 2020, Hyzon Motors hired Cannings Purple in anticipation of speeding up the deployment of its vehicles around the world and preparing for a major transformation – a listing on the NASDAQ.  Cannings Purple built the Hyzon Motors story and brand, helping commercialise almost two decades of hydrogen technology development

The High Court has dismissed an appeal by some of Australia's biggest media outlets - including the Sydney Morning Herald and the Australian, concluding that they are legally responsible as 'publishers' for third parties' comments on their facebook pages. This comes after a four-year battle between media outlets and Dylan Voller, a Northern Territory youth detainee whose experience in the Don Dale youth detention centre led to a 2016 royal commission. The case may involve some of Australia's biggest media organisations, but the consequences reach far beyond Australia's newsrooms. If you're the admin of your local community Facebook page; the local netball

The Office of the Australian Information Commissioner (OAIC) recently released its Notifiable Data Breaches Report for the period from January to June 2021. The Notifiable Data Breaches (NDB) scheme was established in February 2018 to improve consumer protection and drive better security standards for protecting personal information. Just 446 data breaches were notified to the Office of the Australian Information Commissioner (OAIC) under notifiable data breach (NDB) laws between January and June, a 16% decrease compared to the previous reporting period. With a reduced number of malicious data attacks and data breaches compared to the previous 6-month reporting period, the numbers are looking positive. Health sector

Still riding high following March’s election landslide, Premier Mark McGowan today handed down his first Budget in his dual role as the State’s Treasurer. While most of the country remains in lockdown, and Western Australia may be locked to them, we’re anything but down. The surplus is in a word, up, and all economic indicators have improved since the 20-21 Budget.  In handing down the Budget, Premier McGowan took the opportunity to remind us, that ours is not only the strongest economy in Australia, but one of the strongest in the world.   With this Budget, he outlined his plans to reinvest some of the windfalls of the past year in the State’s future services and infrastructure.  An ironclad result  WA reported a massive surplus of $5.6 billion in 2020-21, $4.4 billion more than forecast in the previous Budget.   Everyone knows money doesn’t grow on trees, but as every Western Australian does know, it is dug out

I’ve worked in retail and raised toddlers (and teenagers) so I am familiar with being yelled at and insulted. But for many, the negativity that can come with stakeholder engagement can be terribly stressful - and if left unchecked, can lead to long-term mental health problems.   Conversely, working in stakeholder engagement can also be enormously rewarding – practitioners are privileged to be able to communicate and develop meaningful relationships with key stakeholder groups on behalf of clients and in doing so, develop a deeper understanding themselves.   One of the goals of developing these relationships is to manage and minimise conflict – but unfortunately this means conflict is invariably part of the job.     As facilitators who bring groups

With the recent launch of Western Australia’s first homegrown satellite, WA researchers are making space more affordable and accessible for the little guy. As Australia looks to diversify and future-proof our economy, reducing reliance on traditional sectors like agriculture and resources, our eyes are increasingly turning upwards, to the stars. Once the domain of dreamers, visionaries and distant superpowers with deep pockets, the space sector is emerging as a significant new generator of jobs, investment and commercial opportunities. But we’re not the only ones to recognise this potential. In fact, we’re a little late to the party. Governments around the world have dedicated $82.5

A new scam has triggered alarm bells for the property industry, but all businesses should heed the warning, writes Fran Lawrence. The property sector is the latest to come under fire from organised cyber criminals, with a new warning that real estate agents could be at heightened risk. The Australian Cyber Security Centre has urged the industry to be on guard after detecting a growing trend of cyber criminals trying to compromise corporate emails — what is known a business email compromise (BEC) scam. Under the scam, criminals impersonate parties in a property transaction — such as a real estate agent, conveyancer or party to

Show don’t tell is often cited as the ‘golden rule’ of writing. Whether using active voice over passive, expressing emotion through action, or practicing economical writing, a good writer employs a carefully honed bag of tricks to help you ‘see’ what you read. When creating visual content, the medium changes. Images, footage and sound replace words as the message’s primary courier. In essence, it is all show. The challenge becomes – how to tell the story. Some quick facts: 6 out of 10 people would rather watch online videos than television. Mobile video consumption rises by 100% every year. By 2022, online videos

It’s not enough to be a graphic designer who only knows print or digital design anymore. In fact, you could say even the term ‘graphic designer’ is obsolete. A designer must know all the disciplines of design, from print and digital, to video and animation – and all of these to a high level if they want to thrive in the creative industry. Traditional print design is still relevant as the fundamental basis of a designer’s knowledge and skill, even if it’s something they may not use anymore. There is no room for error in print; you can’t just undo or

Splitting the bill isn’t what it used to be.   Not so long ago, the end of a dinner out with friends would be a cue to scramble for an ATM, dig deep for notes and coins, and write an IOU to settle the evening’s expenses.  Now it is more likely one person will pay the bill and the rest will send their share through an online banking transaction that might land with the payer in a few days.  And it’s not just restaurants.  Australians are well versed with electronic money, with most people familiar with online banking, e-commerce and tap-and-go – and thanks to COVID-19, many of us don’t carry any physical cash at all.    So what if we did away

For an industry that has been around for roughly a century, defining “public relations” can be tricky, especially in a rapidly changing digital climate and amid evolving practices in the industry. Cannings Purple’s People and Culture Manager, Bri Kent says that as an industry, there’s more to do in how we talk about our industry, especially when it comes to attracting the next generation. "We really need to work on communicating what the industry looks like," Bri said. After all, a career in public relations is usually nothing like Sex and the City where Samantha, Carrie and the gang strut from New

Never have we had so much knowledge available at our fingertips. The web provides unprecedented access to information, goods and services and a virtual platform for networking and socialising with others. However, many digital platforms are developed with accessibility barriers, making them difficult and frustrating for people with disabilities and impairments to use. If you communicate with customers, you need to know about web accessibility. It is beneficial for your customers, and in turn, your organisation to remove barriers to access that may exist within your digital products and public facing platforms. The most common disabilities and impairments that can impact a

Cannings Purple’s Investor Relations team have returned from Kalgoorlie, bringing with them the gold-medal highlights from the last three days.   This week, Kalgoorlie's Goldfields Arts Centre hosted more than 2,400 registered delegates for Diggers & Dealers 2021. The turnout was among the highest in Diggers & Dealers’ 30-year history. The pandemic may have kept most of the east coast and international visitors away, but the Sandgropers made up for it in sheer numbers and enthusiasm. Diggers & Dealers Chair, Jim Walker shares his thoughts on the success of the event. An upbeat ⁦@diggersndealers⁩ chair Jim Walker at the halfway mark of this year’s event. pic.twitter.com/D2dpsAQlJi —

At the same time as gold, silver and bronze medals are being dished out in Tokyo, there is an equally tight race to the highlights podium at the Goldfields Arts Centre. Western Australia’s mining industry is thriving, and 2,500 of the industry’s most influential have come to Kalgoorlie for this year’s Diggers and Dealers expo. | @nat_forrest pic.twitter.com/OsWrJQPJo4 — 10 News First Perth (@10NewsFirstPER) August 2, 2021 Back to its traditional calendar slot in the first week of August – last year’s October date was a COVID-19 forced postponement – Diggers & Dealers gets underway against a backdrop of a re-energised battery minerals sector,

Traditionally, brands have stayed neutral when it comes to politics and social issues. It’s generally been felt that taking sides risks alienating a large proportion of a customer base. But in today’s increasingly polarised climate, staying neutral can actually be riskier. As consumers look for ways to support the world’s most pressing issues, including the present threat of climate change, and fighting social and racial injustice, many see their wallets as a way to do so. Social analysts, McCrindle, found that this approach was particularly prevalent among Gen Z consumers who want to know exactly where brands stand on complex issues before investing. COVID-19

The most popular overseas COVID-19 vaccination campaigns have included comedy skits, well-liked celebrities, and catchy music, all using creative out-of-the-box thinking to encourage their citizens to get the jab.  New Zealand, U.K and Singapore get creative In New Zealand, their positive ‘Ka Kite, COVID’ campaign became an online favourite. It’s warm and funny, and incorporates the Maori language, declaring ‘Ka kite, COVID’, meaning ‘see you, COVID’ in the Maori language.  This ad clearly targets different audiences and promotes the message that "vaccination is for the community not just the individual".  In the U.K, Sir Elton John and Sir Michael Caine help the NHS promote COVID jabs in a humorous 90-second ad.   Singapore’s quirky  ‘Get Your Shot, Steady Pom Pi Pi’  is something else entirely. A disco-themed

Is it difficult to ‘do’ email marketing? No. Is it difficult to ‘do email marketing well’? No, but you need to put the fundamentals in place and stick with them. Don't set and forget There are myriad email service providers like Mailchimp, Active Campaign, Campaign Monitor and Send Grid that are intuitive and can have you on your way to sending your first email campaign within an hour. So often we see a set and forget, spray and pray, un-targeted email marketing approach that achieves little and is likely doing more damage for your brand than it is achieving your goals. And this is really

One of the biggest and latest trends in social media marketing is influencer marketing. With more than 4.14 billion active social media users, it has emerged as one of the most effective ways for your brand to reach new audiences. What is influencer marketing? The technique involves engaging with an influencer - an online persona with a large and active following - who promotes your product or service to their audience. The method effectively shines a light on who you are and what you do. To put it into perspective, influencer marketing is estimated to have grown a market size of $9.7 billion

A few weeks ago, the first-of-three State of Origin Rugby League games took place in Townsville, a city of just over 175,000 people in North Queensland. Until that game, Townsville was famous for its James Cook University, its large armed forces base, its close proximity to the Great Barrier Reef, the spectacular Magnetic Island and of course, the North Queensland Cowboys Rugby League team. I am biased – I went to University there and can claim it was some of the best years of my life! Until a few weeks ago, the State of Origin – a series which has been

We are excited to announce our partnership with the Royal Flying Doctor Service Western Australia (RFDSWA). As part of the partnership, Cannings Purple will provide strategic communications support to RFDSWA, a critical service which ensures all Western Australians who live, work or travel throughout the state have access to healthcare and life-saving emergency aeromedical services. Cannings Purple Director of Design and Digital, Jamie Wilkinson said that it was an honour to help tell the important stories which come out of the great work of RFDSWA.   "What's truly humbling about this relationship from my perspective is the opportunity to tell the stories of the people behind the

There were a series of privacy upgrades and changes to Apple operating systems announced at last week’s Apple Worldwide Developers Conference, changing the way millions of people’s data will be used.  When the keynote started, a good chunk of time was given to showcase subtle software upgrades. For many, boredom started to set in until the first mention of “privacy” woke everyone up.    One of the many privacy updates announced by Apple was a new feature called Mail Privacy Protection, which restricts email services and senders from collecting information about its users.   In its official announcement, Apple says: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders

The technology that is packed into our phones is quite mind boggling. Even the camera on most phones is now of such quality that it can compete with some professional cameras.  And if that’s the case, why would you need a videographer or a video camera? This comes down to what you are shooting and what you want your video to do. Where agencies add value At Cannings Purple, we position ourselves as a strategic communications provider – the operative word being strategic.  Agencies can add value through their technical proficiency with professional video recording equipment. But most of the success of a video comes

In a Facebook post shared on Monday, and just moments before Apple CEO, Tim Cook took the stage at his company’s Worldwide Developers Conference, Facebook CEO, Mark Zuckerberg announced that it won’t take a cut of revenue from creators who make money on its platforms until 2023.   What this means is that Facebook will not take a cut of any revenue generated by paid online events, fan subscriptions, badges or its upcoming independent news product.   Zuckerberg also promised that when Facebook does start collecting a cut of revenue from creators, it will be less than the 30% that Apple takes.  A never-ending dispute Facebook’s promise to take

We all know how Western Australia has become one of the safest places to live and best performing economies in the world because of our competent handling of the pandemic and being able to keep our resources production going. But we now have the chance to move from being predominantly a mining and resource state – at the mercy of volatile commodity prices – to becoming an advanced manufacturing centre, and even key decision makers in government are seeing this as our once in a generation opportunity. Yes, the way we have managed the pandemic is certainly a plus when global manufacturing

“It was the first time I felt respected” – the words of a 60-year-old Aboriginal man who had spent many years living on the streets of Perth. He made the comment after he and other residents at a transitional accommodation centre in Perth had the opportunity to have a yarn with Premier Mark McGowan following an announcement of additional funding for homelessness at the start of the election campaign last year. Aboriginal people make up about 40 per cent of the street homeless population, so as the organiser of an event for this transitional accommodation centre, I wanted to ensure that some

This year’s National Reconciliation Week theme, “More than a word. Reconciliation takes action” challenges us to take more courageous action that will deliver real impact. This is a challenge individuals and businesses should enthusiastically embrace. There is a lot to do Australia’s First Nations People have lived on, cared for and formed a deep connection to the lands that make up Australia for at least 50,000 years. 233 years ago, the dispossession of Aboriginal and Torres Strait Islander people from their lands began. In the years following, thousands of First Nations people were massacred, thousands more were subjected to slavery and forced labour,

Brigitte, Cannings Purple’s Investor Relations Associate Consultant, takes a break to tell us who she is when she's not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Brigitte Coming to the role with a double degree in Professional Writing and Editing/Accounting, and a background in Geology and Earth Science, Brigitte has experience writing for the resource and financial sectors, as well as an extensive background working with local small business on market research, digital

A lot of words have been written about writing and making speeches – probably far too many, but here are a few more. In fact, there are probably more secrets to giving great speeches, than Burgess, Maclean or Philby ever passed to the Soviets during the Cold War. Most have been developed by professional communicators based on years of experience, both practical and observed, and will contribute to the preparation and delivery of a good speech. Many are to do with how you perform on the stage, the development of the content and engaging with your audience, with technical tips such as

WA continues to lead the COVID-19 recovery - with all jobs lost due to the pandemic now recovered and a further 20,000 jobs created. There are more than 1.4 million Western Australians now employed - the highest result on record. Employers need skilled workers  They are searching for sous chefs in Kununurra. They can’t get enough mechanics in Kal. And in the Great Southern, there’s a desperate need for farm workers, labourers, carpenters, waiters — anyone, really.   The fears of an economic depression and mass unemployment a year ago suddenly seems overblown as WA enters a skill-shortage not seen since the days of the last mining boom.   The reasons behind