As we embark on 2021, the world finds itself at a major turning point – politically, economically, technologically and socially. What’s next? It’s never easy to predict, and especially so this year! For businesses and communication experts, the best way forward is to reflect and learn from the year that was – the lockdown; the economic and social impacts; the devastating bushfires; the disruption of everyday life. The events of 2020 transformed how we communicate. We asked some of Perth’s best communication experts to look back on 2020 and give us their predictions for 2021. A purpose-driven focus With lots of social justice issues
Your business will always have detractors and promoters. Detractors will find any excuse to bring you down and take attention away from serving your community, clients or customers. Promoters are people who will publicly back your organisation. A troll will always be a detractor and there are several ways to deal with them, but first, let’s define a troll – and no, we’re not talking about the thing that lives under a bridge. What is an online troll? Trolling is creating conflict on the internet by starting disputes or upsetting people by posting inflammatory or off-topic messages in an online community. In essence,
After what has been a very challenging year, a Christmas break couldn’t come soon enough. However, just because the holidays are near, it doesn’t mean you should be winding down your PR and communication activities. We asked some of Perth’s best communication experts what brands should keep in mind when communicating during this Christmas period. Being mindful for a Christmas like no other Christmas is a time to celebrate, uplift and inspire, but it will mean different things to different people this year. Ensuring your brand or business considers its audiences and messaging will, therefore, be vital. Cannings Purple’s Head of Digital, Glenn Langridge
In between designing websites and branded collateral for clients, Cannings Purple's Art Director, Adam Elovalis takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Art Director, Adam Elovalis Adam Elovalis lives and breathes design. An Art Director with a diverse skill set covering print and digital design, Adam developed his design knowledge in a variety of industries including real estate, government, mining, not-for-profit,
Engaging – it’s the word most often used to describe great content on the internet. Readers who are engaged keep their eyes on website pages for longer, and engaged customers feel compelled to act and purchase products. Length of time on site and customer conversion are two of the most common goals for content strategies. Video and podcasts have become popular ways of creating content, but the written word remains an important pillar of content strategies. Writing for the web, or indeed any public medium, can feel intimidating for those unfamiliar with it – but the best strategy is to prepare and keep
Christmas is coming. We’ve all seen brands dressing up and letting their hair down during the Christmas period. Sometimes it’s a hat, other times a wreath or bells. Every year I have one person or another ask me if it’s a good idea to put a Santa hat on their website and social media logos. Every year, with a pinch of Christmas grinch, I often have to say no. Rules for Christmas branding One of the first rules of branding is: do not change any part of your logo. Brand recognition is hard enough to earn, so eroding it by making it
Let’s face it, engaging your community can be daunting. Our Stakeholder Engagement specialist, Sarah-Jane Dabarera shares five steps you can take to help shake-off the fear and embrace the process of community consultation. 1. Talk to your community If you’re concerned about how your community might respond, it could seem counterintuitive to just get out there and talk to them, but this is the best place to start. Starting a conversation with a few individuals first may assist your understanding of community concerns and issues. Early conversations with a sample stakeholder group can improve your research and build the case for more detailed
We are proud to announce that Cannings Purple has been recognised as an Employer of Choice in The Australian Business Awards (ABA) 2020. Although we’ve won a host of awards over the years, both regionally and internationally, we are particularly delighted to be recognised as an Employer of Choice. Annette Ellis is our CEO: “We invest a great deal in workplace culture and values, then hire people who share them. This means that our values don’t live in a manual, or on a poster in the kitchen, they are reflected in behaviours that we hold each other accountable for and that’s a
As Australia faces record levels of debt and deficit in the wake of the COVID-19 pandemic, Western Australian Treasurer Ben Wyatt today bucked the trend to post a $1.2 billion surplus in the State Budget, followed by surpluses in the range of $363 million in 2021-2022 to $1.5 billion in 2023-2024. Buoyed by high iron ore prices, which enabled Western Australia to bank $8.4 billion in royalties in 2019/20, the coffers are well placed to support the State’s economic recovery and combat the ongoing threat of the coronavirus. The Budget assumes that Western Australia’s borders will remain closed until April 2021. Importantly,
The Morrison Government announced a $1.5 billion manufacturing strategy to support Australian manufacturers in an effort to recover and rebuild from the COVID-19 recession.
We’re all meant to be publishers these days, but it’s not unusual for organisations to be a bit bewildered about how to go about creating content, or what it should be.
Divorce is expensive. Wouldn’t you rather spend money on improving your relationship and having fun? Our friend, health scientist and TEDxPerth speaker Amanda Lambros, discusses why you need to make time in your relationship for dates and how spending $2500 a year on two outings a month can save your relationship. At Cannings Purple, we put family and relationships first and know that a happy environment helps deliver the best results for our clients. Trust us, Amanda’s message is worth watching.
Noongar businesses have embarked on a new drive towards economic success today, as Australia’s first culturally-based Chamber of Commerce and Industry was officially launched by WA Treasurer and Aboriginal Affairs Minister Ben Wyatt. Cannings Purple is proud to be a supporting partner of the Noongar Chamber of Commerce and Industry (NCCI), an advocacy group and referral network for businesses operating in the South West of WA. NCCI was formed by a group of passionate and like-minded Noongar business leaders with a clear purpose to build the capacity and wealth of Noongar people. The group is led by chair Gordon Cole and includes other
On Thursday 2 August, the Property Council of Australia (PCA) released its latest Office Market Report – providing the latest snapshot of the performance of key CBD and CBD fringe office markets around Australia. Cannings Purple Corporate Affairs Director Fran Lawrence moderated the expert panel discussing the latest report for the PCA WA, and provides a wrap on the key takeaways for the Perth property sector. After a grim few years, the Perth office leasing market is showing signs of shaking off the gloom and finding its feet again. Just ten years ago, Perth had the lowest office vacancy rate on record –
The mining sector needs to tell its story better. In the face of declining corporate trust, a potential skills shortage, and increasingly-advanced and organised activism against the broader mining industry, now is the time to tell stakeholders, communities, government and the public about the positive social and economic contributions the sector makes to Australian life. These are three areas the industry should focus on to improve how it is perceived, and help guarantee its social license to operate over the coming years and decades. 1) Education: If we are to attract new talent to the sector, we need to ensure WA youngsters understand
Richard Harris is one of our senior advisors and is one of Western Australia’s leading energy experts, with over 40-years’ experience in government and the private sector. As someone who oversaw the break-up of Western Power in 2005 and the creation of the Wholesale Energy Market in 2006, Richard has a structural understanding of the energy industry and the drivers that shape it. Here, interviewed by our Director of Design and Digital Jamie Wilkinson, Richard outlines the current challenges facing the energy sector and his view of the future.
Cannes Lions is like the Oscars of advertising, coupled with a large conference, mixed with a networking event. Primarily for the benefit of big media companies, why should anyone outside of communications and marketing be interested? The marketing and communications industries are very much the first responders to disruption in the business world. Keeping up with the newest tech, the latest cultural trends, and the general sentiment of different markets is vital to the day-to-day operations of all businesses. Watching how they respond provides a litmus test for the challenges other companies are about to face in the next few years. Trust;
Art Director Cameron Jones returns from Perth’s inaugural State of Social conference with five observations on the impact and future of social media in communications: 1) Innovation isn’t a business cliché, it’s culture Everything is changing and everything will continue to change. Those who don’t accept this will find themselves outpaced by their competitors. The speakers discussing (including our own Chief Innovation Officer, Ruth Callaghan) all talked about the need to trial and test new methods, programs and techniques. This is a lesson in itself. What is working for you or your company today might not work in the future. What are
The decision by the Member for Perth, Tim Hammond, to stand down in order to spend time with his family has put the spotlight firmly on every other politician seeking to represent WA in our Federal Parliament, writes Tim Grey-Smith. It’s the question that every WA candidate for the next Federal election dreads being asked, “Will you and your family be able to hack it?” The decision by Member for Perth Tim Hammond to stand down in order to spend time with his family has put the spotlight firmly on every other politician seeking to represent WA in our Federal Parliament. With the
How can Media Intelligence give you a jump on your competitors? We asked Sarah-Jane Dabarera what businesses need to know about monitoring their activity — and that of others. Unless your company has been hiding under a rock, you will know there’s been a revolution in data in recent years. With regards to your organisation’s digital presence, information now exists on everything from instant analytics on your reach per tweet, to better alerts when your business gets a mention in the press. There is a wealth of information available which we call media intelligence. But data without analysis is just
Western Australia’s leading strategic communications and public relations firm, Cannings Purple, recently celebrated the official opening of its new office in Brookfield Place, in the heart of Perth’s CBD. Image gallery Video The Honourable Kim Beazley AC addressed an impressive line-up of leaders from Perth’s business, mining, politics, education, media and community sectors and gave a thought-provoking opening address that shaped the evening’s conversation. Guests enjoyed refreshments and conversation in the reception room of Brookfield Tower 2 before being shown through Cannings Purple’s first-floor office, including the new state-of-the-art digital content studio and crisis management suite. Cannings Purple clients can utilise the industry-leading studio
What’s in a name? For businesses, just about everything. Think of the difference between Twittr, the original social media site name, and Twitter, or TheFacebook and Facebook, or the gap in consumer recognition between shopping at Dayton Hudson Co. and Target. In fact, naming your brand, sub-brand or offshoot product is a serious business. This is even more significant when you want the newly-named creation to have a life of its own beyond the parent company, be easily findable on Google, or have its own web domain that sticks in the mind. But there are more than 3 million registered web addresses in Australia
Having worked both sides of the fence, Corporate Affairs Account Manager and lawyer Carina Tan-Van Baren explains how to navigate often contradictory advice when it comes to speaking to the media. Your company is in crisis. You are investigating what went wrong and trying to fix it – assuming it can be fixed. In the meantime, your offices are besieged by worried clients and investors, regulators are demanding answers and the media smells blood. How do you respond? Ideally, the company will have a crisis response strategy in place that steps out a carefully considered plan of action, including what to say publicly and when. If
Is the story of your business a fairytale, an encyclopaedia or a cautionary tale? Ruth Callaghan looks at the signs it is time to dust off your corporate narrative. It sounds like the worst sort of marketing buzzphrase — a corporate narrative — but telling a compelling story to your customers and staff can make a real difference to your bottom line. Sure, you know what you do and you probably do it well, but how successful are you in sharing that story? If a junior staff member is put on the spot for a quick description at a barbecue are they left
It’s not an acronym that rolls off the tongue, but dramatic changes in data breach legislation mean knowing about OAIC — the Office of the Australian Information Commissioner — is vital for all Australian businesses, writes Jamie Wilkinson. If you’ve not heard of the OAIC before, you have a matter of weeks before it could become the most important four letter acronym in your world. The OAIC is the Office of the Australian Information Commissioner. It is a government agency with three main roles: overseeing privacy issues, freedom of information functions and government information policy functions. And within that remit is a duty to
It’s time to sharpen up your images, writes Danika Ferguson. A picture is worth a thousand words. Why? Firstly, because it conveys emotion, which inevitably takes many words to express. It can snapshot an event. It can reflect a sunlit moment in time. It’s because research shows our brains are able to remember pictures far better than written text. In fact, we can remember more than 2,000 images with 90% accuracy. And it is because people rarely have time to read 1000 words when one image will do the trick. We’re inherently visual creatures and that’s why you should be using visual content for your business. Whether to
In this digital era nothing is not recorded, nor is it forgotten, writes Account Director Ray Jordan When Trump squared off against Hillary Clinton in the 2016 presidential election debates it brought the murky, tawdry side of US politics sharply into focus. The rhetoric about making America great again or being the president for all people was punctuated by cutting vitriol that plumbed new depths. The problem was that any chance to focus on the issues that matter, or put election promises and pork barrelling under the microscope, was lost on prurient matters that were not simply a result of Trump’s vile
It’s time to re-examine media monitoring, writes Sarah-Jane Aston, thanks to a revolution in data. Preparing a media monitoring report used to mean cutting up newspapers and pasting hard-copy clippings into bulky books, that would sit proudly gathering dust. Now PDFs pop into inboxes where they can sit unopened for days on end. But the increasing availability of public data means the insight and reporting which can be derived from coverage can make monitoring a powerful tool for any business. If you are still scrapbooking you are doing it wrong Media monitoring is not, and should never be, viewed as just a scrapbook of “brand