If you don't already know who Ray Jordan is, he's one of Western Australia’s most highly-regarded corporate communicators and strategists, who, before moving to corporate communications, held executive positions in the media – including the role of Deputy Editor of The West Australian. Ray is also one of Australia’s most experienced wine journalists and has been writing about wine for nearly forty years, with his first articles published in the late 1970s. He is currently the Wine Editor for Seven West Media. Ray's first photo taken as a cadet journalist in February 1976 Given Ray's long-standing career in media and communications, I was keen
If you’re part of the property sector in Australia, you’re feeling pretty upbeat right now – so upbeat, in fact, that your confidence levels and positive outlook on the industry are at an all-time high. That’s the findings of the latest ANZ/Property Council Survey, released this morning and based on the views of some 830 owners, developers, agents, managers, consultants and government representatives across the country. Now in its tenth year, the quarterly national survey is one of the biggest sentiment measures in the Australian property industry and provides a temperature check on national, state and territory economies, property asset class performance, employment intentions, expected workflows and
One of the things I do a lot of is training and coaching people who want to improve their use of LinkedIn. The professional social media network has about 700 million registered users, and can be a fantastic place to learn, build genuine relationships, and extend your network. But it’s also a misunderstood platform, and many people aren’t sure what they should be using it for, what they should post, or how to write for the platform. (If this sounds like you, feel free to get in touch with me). The more I have used LinkedIn, the more I realise it’s essentially a
Cameron Wong is a key part of Cannings Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London.
For business, Media Intelligence can be an invaluable tool, especially when used the right way. Unlike the common perception, Media Intelligence is more than just a regurgitation of every time you or your brand is mentioned. In fact, there are five very important ways following your news can improve your business and client outcomes.
"Building a fairer and healthier world for everyone" is the focus of World Health Day – celebrated yesterday. Founded in 1948 by the World Health Organization (WHO), in 2021 the WHO is calling on leaders to ensure that everyone has living and working conditions that are conducive to good health. Access to health For this year, WHO notes the COVID-19 pandemic has highlighted that some people are able to live healthier lives and have better access to health services than others - entirely due to the conditions in which they are born, grow, live, work and age. Australia's health system The WHO has identified Australia as one of the most well-prepared
COVID-19 has created an atmosphere of uncertainty in almost every industry. Overnight, the world was forced to go virtual and with very limited opportunity for in-person interactivity and communication. We are currently still operating in a time of crisis, but businesses need to consider what happens not just today, but tomorrow and beyond. Those that do not take action to adjust their communications strategies risk losing their audience’s trust. A positive shift for engagement Fortunately, the digital era has normalised online communication to the point that many of us now prefer it. The pandemic forced a necessary shift to more online engagement, and in turn we see more opportunities to engage virtually with
Cannings Purple’s Skyline platform has been developed to ensure property players can deliver their stories to the right audience at the right time.
Cannings Purple has a history of working with Aboriginal-owned and operated organisations. Our team believes in supporting the development of an inclusive economy which offers new opportunities to indigenous and non-indigenous businesses alike. We are proud of the projects which have involved collaboration with the traditional owners of the Perth region, the Whadjuk people of the Noongar Nation. Matagarup Bridge Our Stakeholder and Community Engagement team provided support for the delivery of the Matagarup Bridge. The size and scale of the project made it a rewarding one for the team, but the focus on meaningful engagement with Noongar representatives was a true highlight. The
The rapid evolution of social media and various other digital platforms means legislation is regularly playing catch up. Liability and ownership of defamatory content on social media is one such emerging area of law.
Results explosive, but Election day a fizzer as three-quarters of a million Western Australians go early
Waking up yesterday I needed to remind myself of the occasion, as it has been a remarkably calm lead-up to political decision day 2021. There has been comparatively little tension in the contest this time around on all fronts – the policy debate, the personal attacks and even the politically engaged media have all lacked energy. A quick drive around suburbia on Saturday morning did nothing much to excite me either, the usual sign positioning battles over night must have also been a weak affair, as volumes of paraphernalia and rusted on volunteers appeared to have scaled to match the downsized turnout. A
With Zac Kirkup conceding that the WA Liberals are facing defeat, and the overwhelmingly positive polls that have been published of late for Labor, it seems that the WA State Election is in the bag for incumbent Premier Mark McGowan. Or is it?
There’s an African proverb that when elephants fight, it’s the grass that suffers — and that’s been abundantly clear for Australian media in the past few weeks. Facebook vs News Corp In the blue corner is Facebook, market capitalisation of USD $741 billion, with as many daily users as the entire populations of all of North America, Europe and Latin America combined. In the red corner is News Corp, a mere $10 billion in market capitalisation, but in charge of a sprawling international TV, news, digital and magazine empire that in Australia extends from Sky News to The Australian to the Fremantle-Cockburn Gazette. Alongside are Australia’s other big news houses: Nine, which owns
For many, the idea of stepping on to a stage or standing before a group of peers to make a presentation is nearly worse than death. Some might even believe it really is worse than death! And to heighten anxiety and frustration, seeing someone else standing there, seemingly relaxed and delivering with certainty and clarity to a completely captivated audience, just makes your own shortcomings so much more real. Where are their nerves? How is this person so calm, while I am struggling the get even the simplest sentence out? A duck in a pond Delivering a presentation or speech is a little like
Facebook has made the unprecedented move of banning Australian news publishers (and users) from sharing or viewing any news articles on the platform. It’s a response to the Federal Government’s bargaining code which has passed through the House of Representatives, and which will require social media companies to pay news organisations if their content appears on the platform. For many Australian users, this means their main source of daily news - their Facebook newsfeed - will look very different, with only content appearing from friends and family, and non-news organisations. It’s a bold, even aggressive action, on Facebook’s part. If you look at
Google is threatening to shut down its search engine in Australia over a proposed media law. Google said last month that it may stop delivering search results in Australia after the government introduced a new media bill that requires digital platforms to pay publishers to link their content in news feeds or search results. Essentially, Australia wants internet giants like Facebook and Google, to pay to display and link to news generated by Australian journalists. If Google does exit from Australia, it would deny more than 25 million people access to the world's most popular search engine, which handles almost 95% of the country's daily
In between her very busy schedule, heading our organisation and its teams, Cannings Purple’s Managing Director, Annette Ellis takes a break to tell us who she is when she's not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what their favourite apps are. Meet Annette With more than 25 years experience in corporate communications, reputation management, crisis communications, change management and stakeholder relations, Annette is an accomplished corporate editor, speechwriter and a highly regarded coach in executive presentation skills. Annette gained her
Safer Internet Day is designed to encourage people to start the conversation around protecting ourselves, our families and our colleagues on the web, and this year's message is 'together for a better internet'. Protect your internet 'home' In my house, every day is safer internet day, but I can understand why this dry topic might not be everyone’s first priority. Presumably though, you would say you do everything you can to protect your home (and thus your family): door and window locks, alarms, garden fences, teaching your kids to close the front door, shutting your garage etc. Using the internet safely is just
A branded content hub can be an excellent driver of new business, but it takes time to create and maintain. Outsourcing the content side could be the difference that makes the project viable.
With January now behind us, the WA State election is squarely in view. As candidates from all political persuasions prepare for the final push towards the March 13 finish line, executive government is gearing up for a different shift - the transition into caretaker mode. What is caretaker? Caretaker government starts when the parliament is dissolved and lasts until the election result is clear. During this period, the government is bound by a number of conventions to uphold responsible government. In particular, these rules govern some key aspects of our government. One eye on the horizon Key contracts and commitments, as well as
It's a story that would make a thrilling Hollywood blockbuster - the underdogs who beat the corporate giants at their own game and got super rich in the process. However, this is not a movie, but a real-life drama unfolding right now. In recent days, mainly-amateur stock traders have come together online to drive up the share price of a struggling (but much-loved) video retailer, GameStop. An army of rookie investors on Reddit’s “wallstreetbets” online chatroom joined forces to target short sellers, resulting in more than two million subscribers loading into GameStop’s shares. On Thursday 28 January, the mall retailer was the single most traded name in
As we eagerly leave 2020 behind and cautiously step into 2021, Senior Consultant, Sarah-Jane Dabarera, reflects on the themes in community relations for the year ahead. Culture and heritage 2020 has set the scene for an increased focus on culture and heritage in 2021. The Black Lives Matter movement, Australian deaths in custody and the destruction of sacred sites at Juukan Gorge have resulted in increased focus and scrutiny on genuine engagement with Traditional Owners. The recently released amendments to the Aboriginal Heritage Act, issued by the WA Government, will require renewed effort in making agreements and strengthening relationships with Traditional Owners. Black
There's a lot of noise on social channels right now from people who are switching from WhatsApp to other messaging services. The move seems to be driven by the (wrong) assertion that changes in WhatsApp’s user policies mean the app will begin pushing personalised information about you to its parent company, Facebook. Now, I’m not a huge supporter of Facebook’s grip on our personal data (or indeed what it has done with that data in the past), but the changes it is making do not mean your personal information will be any more compromised than it already is on WhatsApp -
As we embark on 2021, the world finds itself at a major turning point – politically, economically, technologically and socially. What’s next? It’s never easy to predict, and especially so this year! For businesses and communication experts, the best way forward is to reflect and learn from the year that was – the lockdown; the economic and social impacts; the devastating bushfires; the disruption of everyday life. The events of 2020 transformed how we communicate. We asked some of Perth’s best communication experts to look back on 2020 and give us their predictions for 2021. A purpose-driven focus With lots of social justice issues
Your business will always have detractors and promoters. Detractors will find any excuse to bring you down and take attention away from serving your community, clients or customers. Promoters are people who will publicly back your organisation. A troll will always be a detractor and there are several ways to deal with them, but first, let’s define a troll – and no, we’re not talking about the thing that lives under a bridge. What is an online troll? Trolling is creating conflict on the internet by starting disputes or upsetting people by posting inflammatory or off-topic messages in an online community. In essence,
After what has been a very challenging year, a Christmas break couldn’t come soon enough. However, just because the holidays are near, it doesn’t mean you should be winding down your PR and communication activities. We asked some of Perth’s best communication experts what brands should keep in mind when communicating during this Christmas period. Being mindful for a Christmas like no other Christmas is a time to celebrate, uplift and inspire, but it will mean different things to different people this year. Ensuring your brand or business considers its audiences and messaging will, therefore, be vital. Cannings Purple’s Head of Digital, Glenn Langridge
In between designing websites and branded collateral for clients, Cannings Purple's Art Director, Adam Elovalis takes a break to tell us who he is when he's not working. In our 'Purple Conversations' series, you'll find out about the Cannings Purple team - what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Art Director, Adam Elovalis Adam Elovalis lives and breathes design. An Art Director with a diverse skill set covering print and digital design, Adam developed his design knowledge in a variety of industries including real estate, government, mining, not-for-profit,
Engaging – it’s the word most often used to describe great content on the internet. Readers who are engaged keep their eyes on website pages for longer, and engaged customers feel compelled to act and purchase products. Length of time on site and customer conversion are two of the most common goals for content strategies. Video and podcasts have become popular ways of creating content, but the written word remains an important pillar of content strategies. Writing for the web, or indeed any public medium, can feel intimidating for those unfamiliar with it – but the best strategy is to prepare and keep
Christmas is coming. We’ve all seen brands dressing up and letting their hair down during the Christmas period. Sometimes it’s a hat, other times a wreath or bells. Every year I have one person or another ask me if it’s a good idea to put a Santa hat on their website and social media logos. Every year, with a pinch of Christmas grinch, I often have to say no. Rules for Christmas branding One of the first rules of branding is: do not change any part of your logo. Brand recognition is hard enough to earn, so eroding it by making it
Let’s face it, engaging your community can be daunting. Our Stakeholder Engagement specialist, Sarah-Jane Dabarera shares five steps you can take to help shake-off the fear and embrace the process of community consultation. 1. Talk to your community If you’re concerned about how your community might respond, it could seem counterintuitive to just get out there and talk to them, but this is the best place to start. Starting a conversation with a few individuals first may assist your understanding of community concerns and issues. Early conversations with a sample stakeholder group can improve your research and build the case for more detailed