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We recently announced some important changes to our Board and executive team. National Director Karen Brown, who has been with Cannings Purple for more than seven years and is set to retire at the end of this year, has accepted the role of Board Chair with effect from 1 February 2022, when our co-founder and current Chair, Warrick Hazeldine, will step down. With a growing portfolio of directorships and his private equity advisory service requiring more of his attention, Warrick has decided to step away from the demands of chairing the State’s largest communications firm. “Now is the right time for me to

Australia is undergoing a social and economic experiment that will rival the early days of the COVID-19 pandemic. After more than 18 months of measures designed to curb and crush the virus, some states have conceded it is nigh on impossible to suppress the virulent Delta strain — and that ‘living with the virus’ is the path forward. For WA, watching this unfold east of the rabbit-proof fence, with no restrictions or masks, and little fear, there are lessons to be learned: not only about what could happen if the virus re-enters the State, but about how businesses, government and institutions

Last month, the WA Government confirmed it will have one of the broadest vaccine mandates in the country, covering an estimated million workers and building on earlier requirements for all health, hotel quarantine, aged care and port workers to be vaccinated. The new measures identify two groups of employees and industries that will need to be vaccinated to ensure critical services can be delivered. The first group — high risk occupations — includes healthcare workers, emergency services personnel, mine site workers and pharmacists, dentists and meat workers, among others, who now have a range of deadlines for double vaccination, all by January 1

I had been a fledgling reporter at the Kalgoorlie Miner for little more than a month when, in October 1994, a local man hitchhiked to Perth, stormed into police HQ in East Perth and held a senior police officer hostage for seven hours. The man, who was armed with two guns, was later shot dead by police after refusing to drop his weapons. It was a shocking, front-page story. It was also my first big story and I still remember the buzz of seeing my reports – focused on insights gleaned from the man’s friends and neighbours in Kalgoorlie-Boulder to complement reporting

When it comes to assessing whether your community sponsorship is valuable, it is time to talk about intangible benefits. Yes, your logo will be getting seen. Yes, your name is on the sign. But what about the less visible benefits of your investment? Studies into the impact of intangible benefits of sponsoring sports, arts, community events or local facilities find a conundrum: either companies overestimate the value of the intangible benefits of their sponsorship — or they don’t count the benefits at all. There is also the risk that the intangible benefits — the opportunity to host your top corporate peers in a footy

The WA Government has confirmed it will have one of the broadest vaccine mandates in the country, covering an estimated million workers and building on earlier requirements for all health, hotel quarantine, aged care and port workers to be vaccinated.   The new measures identify two groups of employees and industries that will need to be vaccinated to ensure critical services can be delivered.  The first group — high risk occupations — includes healthcare workers, emergency services personnel, mine site workers and pharmacists, dentists and meat workers, among others, who now have a range of deadlines for double vaccination, all by January 1 next year.   The second group — critical occupations —  with a double-vax deadline

Are some design agencies living solely on the reputation of their past work, or are they who they say they are? If you go to any agency's website and view their portfolio, you will see a blast of their creativity with an array of their best, cutting-edge designs. We have to ask, how many of these are still their clients? At the end of the day, an agency's client list is a big part of choosing an agency for your business. We rarely see endorsements alongside work, so how do we know they had happy clients? After all, we can only take

We’re proud to once again be recognised as an Employer of Choice in The Australian Business Awards.   Although we’ve won a host of awards over the years, both regionally and internationally, we are particularly delighted with this one – which speaks to our focus and commitment to our people.  Now in its sixteenth year, The Australian Business Award for Employer of Choice recognises organisations that develop workplaces that maximise the full potential of their workforce through established policies and practices which demonstrate effective employee recruitment and engagement.   “The COVID-19 pandemic has presented one of the most significant business challenges ever faced by organisations across Australia. It created a critical need for leading organisations

Meaningful brand activism is no longer a nice-to-have, it is a must-have. The Year That Shall Not Be Named set this in stone as some brands were celebrated for making a difference while others floundered. One of the most pivotal events was the tragic death of George Floyd, a cataclysmic event that prompted weeks of protests and civil unrest across the United States. It started a long overdue conversation about police brutality and racial injustice around the world, including in Australia. It sparked discussions around dinner tables, on the floor of parliament, and in office lunchrooms. 2020 marked the end of staying silent. No comment

There’s nothing like a social media slam to give business leaders a wake-up.   It might be a cranky customer who has hopped on Facebook in the wee hours, adding angry-face emojis to their diatribe.   It might be criticism of your staff on Twitter by an upset ‘egg’ with three followers and a disdain for punctuation.   Something about the immediacy and human face of social media means that comment, and the scattered retweets or likes that follow, can cut to the heart of a business.   But while social media monitoring is vital, if you are not also watching traditional media sources, you are seeing only a small part of the picture.   Traditional media like newspapers, magazines, online

Cannings Purple have been announced a winner in the Asia-Pacific SABRE Awards for the work we’ve done with Hyzon Motors, a global supplier of hydrogen-fuel- cell-powered commercial vehicles.  Established by leading international public relations expert, Paul Holmes, the Asia-Pacific SABRE Awards recognise superior achievement in brand, reputation and engagement. The award judges said they would be recognising bold, creative and brave communications, things which have been the hallmark of our work with Hyzon Motors. In August 2020, Hyzon Motors hired Cannings Purple in anticipation of speeding up the deployment of its vehicles around the world and preparing for a major transformation – a listing on the NASDAQ.  Cannings Purple built the Hyzon Motors story and brand, helping commercialise almost two decades of hydrogen technology development

Still riding high following March’s election landslide, Premier Mark McGowan today handed down his first Budget in his dual role as the State’s Treasurer. While most of the country remains in lockdown, and Western Australia may be locked to them, we’re anything but down. The surplus is in a word, up, and all economic indicators have improved since the 20-21 Budget.  In handing down the Budget, Premier McGowan took the opportunity to remind us, that ours is not only the strongest economy in Australia, but one of the strongest in the world.   With this Budget, he outlined his plans to reinvest some of the windfalls of the past year in the State’s future services and infrastructure.  An ironclad result  WA reported a massive surplus of $5.6 billion in 2020-21, $4.4 billion more than forecast in the previous Budget.   Everyone knows money doesn’t grow on trees, but as every Western Australian does know, it is dug out

I’ve worked in retail and raised toddlers (and teenagers) so I am familiar with being yelled at and insulted. But for many, the negativity that can come with stakeholder engagement can be terribly stressful - and if left unchecked, can lead to long-term mental health problems.   Conversely, working in stakeholder engagement can also be enormously rewarding – practitioners are privileged to be able to communicate and develop meaningful relationships with key stakeholder groups on behalf of clients and in doing so, develop a deeper understanding themselves.   One of the goals of developing these relationships is to manage and minimise conflict – but unfortunately this means conflict is invariably part of the job.     As facilitators who bring groups

A new scam has triggered alarm bells for the property industry, but all businesses should heed the warning, writes Fran Lawrence. The property sector is the latest to come under fire from organised cyber criminals, with a new warning that real estate agents could be at heightened risk. The Australian Cyber Security Centre has urged the industry to be on guard after detecting a growing trend of cyber criminals trying to compromise corporate emails — what is known a business email compromise (BEC) scam. Under the scam, criminals impersonate parties in a property transaction — such as a real estate agent, conveyancer or party to

Most crises centre around a distinct or discrete event. An accident. A fatality. A failure of critical infrastructure. And although the details of the issue may not be immediately apparent, there is usually clarity around what has happened, or at least, the immediate impact of what has happened. In most cases then, managing a crisis, particularly the communications aspect, centres on what has happened, what is known, what happens next. It is stressful, and it can put severe pressure on teams, but usually the interest and engagement about the issue tends to die down after a day or two. There’s reputation rebuilding, and

Show don’t tell is often cited as the ‘golden rule’ of writing. Whether using active voice over passive, expressing emotion through action, or practicing economical writing, a good writer employs a carefully honed bag of tricks to help you ‘see’ what you read. When creating visual content, the medium changes. Images, footage and sound replace words as the message’s primary courier. In essence, it is all show. The challenge becomes – how to tell the story. Some quick facts: 6 out of 10 people would rather watch online videos than television. Mobile video consumption rises by 100% every year. By 2022, online videos

It’s not enough to be a graphic designer who only knows print or digital design anymore. In fact, you could say even the term ‘graphic designer’ is obsolete. A designer must know all the disciplines of design, from print and digital, to video and animation – and all of these to a high level if they want to thrive in the creative industry. Traditional print design is still relevant as the fundamental basis of a designer’s knowledge and skill, even if it’s something they may not use anymore. There is no room for error in print; you can’t just undo or

Splitting the bill isn’t what it used to be.   Not so long ago, the end of a dinner out with friends would be a cue to scramble for an ATM, dig deep for notes and coins, and write an IOU to settle the evening’s expenses.  Now it is more likely one person will pay the bill and the rest will send their share through an online banking transaction that might land with the payer in a few days.  And it’s not just restaurants.  Australians are well versed with electronic money, with most people familiar with online banking, e-commerce and tap-and-go – and thanks to COVID-19, many of us don’t carry any physical cash at all.    So what if we did away

It may look, smell, and walk like a database but your stakeholder database can be so much more than that.  Here are some simple reasons why you should start looking at your database differently and appreciating it for what it really can be.  It’s your record Well, of course – right? A database, by its very nature, is a record system. But it’s more than just a box-ticking exercise. It’s a permanent and evolving reference of every interaction you have had with your stakeholders. You’ll be forever grateful for the perfect database when it’s easy to track not only what you did and

For an industry that has been around for roughly a century, defining “public relations” can be tricky, especially in a rapidly changing digital climate and amid evolving practices in the industry. Cannings Purple’s People and Culture Manager, Bri Kent says that as an industry, there’s more to do in how we talk about our industry, especially when it comes to attracting the next generation. "We really need to work on communicating what the industry looks like," Bri said. After all, a career in public relations is usually nothing like Sex and the City where Samantha, Carrie and the gang strut from New

Never have we had so much knowledge available at our fingertips. The web provides unprecedented access to information, goods and services and a virtual platform for networking and socialising with others. However, many digital platforms are developed with accessibility barriers, making them difficult and frustrating for people with disabilities and impairments to use. If you communicate with customers, you need to know about web accessibility. It is beneficial for your customers, and in turn, your organisation to remove barriers to access that may exist within your digital products and public facing platforms. The most common disabilities and impairments that can impact a

Cannings Purple’s Investor Relations team have returned from Kalgoorlie, bringing with them the gold-medal highlights from the last three days.   This week, Kalgoorlie's Goldfields Arts Centre hosted more than 2,400 registered delegates for Diggers & Dealers 2021. The turnout was among the highest in Diggers & Dealers’ 30-year history. The pandemic may have kept most of the east coast and international visitors away, but the Sandgropers made up for it in sheer numbers and enthusiasm. Diggers & Dealers Chair, Jim Walker shares his thoughts on the success of the event. An upbeat ⁦@diggersndealers⁩ chair Jim Walker at the halfway mark of this year’s event. pic.twitter.com/D2dpsAQlJi —

At the same time as gold, silver and bronze medals are being dished out in Tokyo, there is an equally tight race to the highlights podium at the Goldfields Arts Centre. Western Australia’s mining industry is thriving, and 2,500 of the industry’s most influential have come to Kalgoorlie for this year’s Diggers and Dealers expo. | @nat_forrest pic.twitter.com/OsWrJQPJo4 — 10 News First Perth (@10NewsFirstPER) August 2, 2021 Back to its traditional calendar slot in the first week of August – last year’s October date was a COVID-19 forced postponement – Diggers & Dealers gets underway against a backdrop of a re-energised battery minerals sector,

This week is the 10th annual DonateLife week, a national public awareness initiative to encourage all Australians to register as organ and tissue donors. Cannings Purple Account Director, Ray Jordan writes about his personal experiences with organ donation. DonateLife Week triggers so many mixed emotions and memories for me. Organ donation is not exactly a top-of-mind subject for most people, unless you are one of those in desperate need of a transplant or working in the hospital system where you see people every day struggling when their bodies have failed them. My first encounter was more than 40 years ago when I met

The benefits of content marketing are well documented. It enables brands to break through the noise and connect with their target audience by providing information and experience that adds value.  Developing quality content is time consuming, therefore it makes sense to get the greatest mileage possible from your content investment.  What is content stacking? At its heart, content stacking is about taking a chunky piece of content like a blog post, video, interview or presentation and splitting this down into snackable, bite-size pieces of information.   For example, an original long-form video you spent time and effort producing is well suited to Youtube, but with some

What is brand recognition? Brand recognition is exactly what you might expect. It’s how your stakeholders and members of the public 'recognise' your brand. Beyond the name of your business, a good brand recognition strategy involves the development of colour schemes, logos, visual elements and tone of voice that people can attribute to your brand. Prioritising how a story is told increases the likelyhood of positive brand recognition for an organisation. Actively telling your story By actively telling the story of your company and the people working there, and sharing its values, you are influencing how people view your business. A professionally written news story, a

We are excited to announce our partnership with the Royal Flying Doctor Service Western Australia (RFDSWA). As part of the partnership, Cannings Purple will provide strategic communications support to RFDSWA, a critical service which ensures all Western Australians who live, work or travel throughout the state have access to healthcare and life-saving emergency aeromedical services. Cannings Purple Director of Design and Digital, Jamie Wilkinson said that it was an honour to help tell the important stories which come out of the great work of RFDSWA.   "What's truly humbling about this relationship from my perspective is the opportunity to tell the stories of the people behind the

There were a series of privacy upgrades and changes to Apple operating systems announced at last week’s Apple Worldwide Developers Conference, changing the way millions of people’s data will be used.  When the keynote started, a good chunk of time was given to showcase subtle software upgrades. For many, boredom started to set in until the first mention of “privacy” woke everyone up.    One of the many privacy updates announced by Apple was a new feature called Mail Privacy Protection, which restricts email services and senders from collecting information about its users.   In its official announcement, Apple says: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders

The resource sector is set to have a significant bureaucratic burden lifted, as the Western Australian Government shapes reforms to the Mining Act 1978 (WA) to streamline its approvals processes. The Streamlining (Mining Amendment) Bill 2021 (WA) (Bill) was initiated to cut red tape and encourage economic activity in the wake of the COVID-19 pandemic. Not only does the draft legislation aim to save the need for reams of documentation, it also seeks to: Provide a system for instantaneous approvals for ‘low impact’ mechanised ground disturbance activity; Create greater clarity for tenement holders and government officials regarding the relevant approvals and conditions

The technology that is packed into our phones is quite mind boggling. Even the camera on most phones is now of such quality that it can compete with some professional cameras.  And if that’s the case, why would you need a videographer or a video camera? This comes down to what you are shooting and what you want your video to do. Where agencies add value At Cannings Purple, we position ourselves as a strategic communications provider – the operative word being strategic.  Agencies can add value through their technical proficiency with professional video recording equipment. But most of the success of a video comes