Cannings Purple Help Hyzon Take Hydrogen To The World
Perth in Western Australia might not be the first place you’d expect to be the home of a global communications campaign for a hydrogen fuel cell business based in America. But Cannings Purple has always done things differently, and Hyzon Motors recognised that when it selected us in a competitive process as its global communications provider. In August 2020, Hyzon Motors, a US- headquartered global supplier of hydrogen fuel cell-powered commercial vehicles, hired Cannings Purple in anticipation of speeding up the deployment of its vehicles around the world and preparing for a major transformation – a listing on the NASDAQ. Cannings Purple built the Hyzon Motors story and brand, helping
Purple Conversations: Brigitte Colbert
Brigitte, Cannings Purple’s Investor Relations Associate Consultant, takes a break to tell us who she is when she's not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Brigitte Coming to the role with a double degree in Professional Writing and Editing/Accounting, and a background in Geology and Earth Science, Brigitte has experience writing for the resource and financial sectors, as well as an extensive background working with local small business on market research, digital
A Balancing Act Between Social and Economic Objectives: The 2021-22 Budget
Josh Frydenberg’s third Budget dropped this week with all the hype of a new record. In musical circles artists tend to branch out creatively on their third album, diverting from the mainstream and even their own genre to try new things. The Treasurer appears to be doing just that with the 2021-22 Budget. More funding has been directed to social policies rather than economic policies and this Budget shuns the traditional Liberal pursuit of surplus to focus on spending, job creation and stimulus. Politically, it has captured traditional Labor policy space, making it hard for the Opposition to attack it in the
Why media intelligence is important, and how to make it work for you
For business, Media Intelligence can be an invaluable tool, especially when used the right way. Unlike the common perception, Media Intelligence is more than just a regurgitation of every time you or your brand is mentioned. In fact, there are five very important ways following your news can improve your business and client outcomes.
Facebook blocks news from Australian users
Facebook has made the unprecedented move of banning Australian news publishers (and users) from sharing or viewing any news articles on the platform. It’s a response to the Federal Government’s bargaining code which has passed through the House of Representatives, and which will require social media companies to pay news organisations if their content appears on the platform. For many Australian users, this means their main source of daily news - their Facebook newsfeed - will look very different, with only content appearing from friends and family, and non-news organisations. It’s a bold, even aggressive action, on Facebook’s part. If you look at
Google vs Australia
Google is threatening to shut down its search engine in Australia over a proposed media law. Google said last month that it may stop delivering search results in Australia after the government introduced a new media bill that requires digital platforms to pay publishers to link their content in news feeds or search results. Essentially, Australia wants internet giants like Facebook and Google, to pay to display and link to news generated by Australian journalists. If Google does exit from Australia, it would deny more than 25 million people access to the world's most popular search engine, which handles almost 95% of the country's daily
Purple Conversations: Annette Ellis
In between her very busy schedule, heading our organisation and its teams, Cannings Purple’s Managing Director, Annette Ellis takes a break to tell us who she is when she's not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what their favourite apps are. Meet Annette With more than 25 years experience in corporate communications, reputation management, crisis communications, change management and stakeholder relations, Annette is an accomplished corporate editor, speechwriter and a highly regarded coach in executive presentation skills. Annette gained her
The Internet vs Wall Street
It's a story that would make a thrilling Hollywood blockbuster - the underdogs who beat the corporate giants at their own game and got super rich in the process. However, this is not a movie, but a real-life drama unfolding right now. In recent days, mainly-amateur stock traders have come together online to drive up the share price of a struggling (but much-loved) video retailer, GameStop. An army of rookie investors on Reddit’s “wallstreetbets” online chatroom joined forces to target short sellers, resulting in more than two million subscribers loading into GameStop’s shares. On Thursday 28 January, the mall retailer was the single most traded name in
Build Your Personal Brand in 2021
Welcome to 2021 and the growing era of ‘ME’. The era where people are celebrated over companies. For decades, businesses have focused on company brands, but in recent times personal branding seems to have taken over. What is personal branding and why is it important? A brand is not just a logo, a font or a colour scheme. It is something its audience defines. Good branding guides the audience to see what values the brand expresses. So, what about your personal brand? When building a personal brand, think about it like a company’s brand. However, instead of showcasing and marketing a company, you are marketing
How trends in engagement are changing for 2021
As we eagerly leave 2020 behind and cautiously step into 2021, Senior Consultant, Sarah-Jane Dabarera, reflects on the themes in community relations for the year ahead. Culture and heritage 2020 has set the scene for an increased focus on culture and heritage in 2021. The Black Lives Matter movement, Australian deaths in custody and the destruction of sacred sites at Juukan Gorge have resulted in increased focus and scrutiny on genuine engagement with Traditional Owners. The recently released amendments to the Aboriginal Heritage Act, issued by the WA Government, will require renewed effort in making agreements and strengthening relationships with Traditional Owners. Black
Purple Conversations: Peter Klinger
In between drafting ASX announcements and strategic communication plans for clients, Cannings Purple’s Director of Investor Relations, Peter Klinger, takes a break to tell us who he is when he’s not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what their favourite apps are. Meet Peter Klinger Peter is a highly-skilled communicator and communications strategist with a proven track record of devising communication strategies and writing high-quality reports, thought leadership pieces and mission/values statements for a range of clients. Peter boasts more
Building for tomorrow, engaging today – community relations for fast-tracked infrastructure
For the McGowan State Government, WA’s economic recovery from COVID-19 is all about infrastructure. Accelerated programs to build roads, rail and bridges are expected to bring about jobs and assets for the future. But what will these expedited projects mean for the communities where they will be built? Our stakeholder engagement experts explain why avoiding tick-box engagement, and developing a strong consultation program, is more important than ever when timeframes for delivery are crunched. How many projects have been fast tracked? More than 80 major rail, road, coastal and cycling projects over the next two years. A streamlined process for contract awards
2021 Conversations That Matter
As we embark on 2021, the world finds itself at a major turning point – politically, economically, technologically and socially. What’s next? It’s never easy to predict, and especially so this year! For businesses and communication experts, the best way forward is to reflect and learn from the year that was – the lockdown; the economic and social impacts; the devastating bushfires; the disruption of everyday life. The events of 2020 transformed how we communicate. We asked some of Perth’s best communication experts to look back on 2020 and give us their predictions for 2021. A purpose-driven focus With lots of social justice issues
Preparing for a Christmas like no other: Getting your brand’s messaging right
After what has been a very challenging year, a Christmas break couldn’t come soon enough. However, just because the holidays are near, it doesn’t mean you should be winding down your PR and communication activities. We asked some of Perth’s best communication experts what brands should keep in mind when communicating during this Christmas period. Being mindful for a Christmas like no other Christmas is a time to celebrate, uplift and inspire, but it will mean different things to different people this year. Ensuring your brand or business considers its audiences and messaging will, therefore, be vital. Cannings Purple’s Head of Digital, Glenn Langridge
Writing For The Web
Engaging – it’s the word most often used to describe great content on the internet. Readers who are engaged keep their eyes on website pages for longer, and engaged customers feel compelled to act and purchase products. Length of time on site and customer conversion are two of the most common goals for content strategies. Video and podcasts have become popular ways of creating content, but the written word remains an important pillar of content strategies. Writing for the web, or indeed any public medium, can feel intimidating for those unfamiliar with it – but the best strategy is to prepare and keep
WA’s renewable hydrogen future more than hot air
Western Australia (WA) is set to play a leading role in the development of renewable hydrogen infrastructure, facilitated by amenable State Government policy settings and the establishment of bodies like the Western Australian Renewable Hydrogen Council to facilitate industry engagement.
Federal Budget 2020-21: analysis and insights
From ‘Back in Black’ to a more than $966 billion budget blackhole in 2024, Federal Treasurer Josh Frydenberg has handed down the most significant budget in Australian history. Since the onset of the COVID-19 pandemic, the Government has provided $257 billion in direct economic support to cushion the blow and strengthen the recovery. The 2020-21 Budget commits a further $98 billion including $25 billion in direct COVID-19 response measures and $74 billion in new measures to create jobs. The 2020-21 Budget is focussed on measures to stimulate a private sector-led recovery that drives economic growth and employment, as well as trying to
Safety play: Why mines must stay across emerging technology
Technology is playing an increasing role in risk management and minesite safety, and the onus is on business leaders to keep up.
Peter Klinger takes Investor Relations reins
We’re delighted to announce the appointment of Peter Klinger to the position of Director, Investor Relations.
Is voluntary administration the end for Virgin or a way to a new beginning?
Our second airline is going into administration but that doesn't necessarily mean it will be grounded into the future.
The 268 Podcast: why do I really need a website?
It’s generally agreed that you’re dead in the water unless you can offer customers, clients and other stakeholders a website that is easy to find and use. But the journey can be more complicated than you think.
Pitch perfect – getting your story heard
Your story might be the most exciting thing that's ever happened to your company - but unless you know how you are going to pitch it, it's unlikely to travel far.
Why it’s critical to have a contact(able) person on your announcements
Sometimes the most important touch in our digital world is a human one.
Our experts predict the biggest trends of 2020
Cannings Purple experts take a look into the crystal ball and forecast the trends they expect to see emerging in months to come.
Agribusiness specialist David Lock joins Cannings Purple
David Lock brings decades of experience to his new role as special counsel.
Don’t be a Luddite and rage against the machine
It takes skilled people to get the best out of technological capability - and that's a story we need to get much better at telling.
The one characteristic that will define the future worker
It's one of the most vexing questions facing businesses today. But the answer may be less around physical skills than a particular mindset.
Australia must play to its natural strengths and innovate to compete
The global battle for mining and resources supremacy is fierce, the Resources Technology Showcase in Perth has been told.
Incoming BHP boss likens WA to Silicon Valley
Mike Henry says the State has to continue to be a hub of innovation and collaboration.
‘Come to WA’, McGowan tells big miners, tech companies
WA Premier Mark McGowan has addressed the Resources Technology Showcase in Perth, telling the crowd the State was the "best mining jurisdiction in the world."