Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet without the power of data, life would not be the same. Take Spotify. The popular audio streaming and media service provider celebrates its data and uses it to tell stories about its subscribers. Spotify not only relies on data to make its user experience better, but it is also the source of its marketing campaigns that users find hilarious and relatable. Spotify Wrapped With more than 345 million users, Spotify annually causes a social media frenzy with its ‘Wrapped’ feature, a window into the listening habits of its users. Spotify provides subscribers with a detailed summary of their music history over the year, top artists, favourite genres,
For business, Media Intelligence can be an invaluable tool, especially when used the right way. Unlike the common perception, Media Intelligence is more than just a regurgitation of every time you or your brand is mentioned. In fact, there are five very important ways following your news can improve your business and client outcomes.
It’s no secret that good business is built on relationships. The better a business can manage its relationships with its clients, its suppliers, its stakeholders and its referrers, the more successful it will be. Building and maintaining these key relationships can feel daunting for those unfamiliar with it – but this is where a good customer relationship management system, or CRM, can make all the difference. What is CRM? Most of us are used to hearing about CRM in the context of increasing profitability and sales. However, it also enables businesses to focus on all types of relationships, not just transactional ones,
The way we digest journalism has changed but the underlying tenet of the craft has not. And it takes a certain kind of person to provide what audiences want.
We live in an ever-changing communications landscape, where the next big trend can go from nowhere-to-be-seen to near ubiquitous in matter of days (or even hours). Against a recent backdrop in which public trust has been tested like never before (from Trump to banking horror stories and Australian cricket disgrace), our experts give their takes on the communication trends they expect to see coming into focus in the near future. Number crunching for the win One of the biggest opportunities – and challenges – for many businesses will be around how they use data and whether it can become a predictive tool for
The mining sector needs to tell its story better. In the face of declining corporate trust, a potential skills shortage, and increasingly-advanced and organised activism against the broader mining industry, now is the time to tell stakeholders, communities, government and the public about the positive social and economic contributions the sector makes to Australian life. These are three areas the industry should focus on to improve how it is perceived, and help guarantee its social license to operate over the coming years and decades. 1) Education: If we are to attract new talent to the sector, we need to ensure WA youngsters understand
How quickly time flies when you have a battery metals boom underway. In a few week’s time, the world’s mining industry will turn its gaze to Kalgoorlie-Boulder again for the annual Diggers & Dealers extravaganza. Organisers of the mining conference – this year under new ownership for the first time since inception – will be hoping for a bumper turnout of well north of 2000 delegates for the three-day event (August 6-8). Based on applications from more than 100 companies for 48 speaking slots, and organisers’ decision to erect a second (albeit smaller) marquee, the buzz at Diggers should befit the hype surrounding
How can Media Intelligence give you a jump on your competitors? We asked Sarah-Jane Dabarera what businesses need to know about monitoring their activity — and that of others. Unless your company has been hiding under a rock, you will know there’s been a revolution in data in recent years. With regards to your organisation’s digital presence, information now exists on everything from instant analytics on your reach per tweet, to better alerts when your business gets a mention in the press. There is a wealth of information available which we call media intelligence. But data without analysis is just
Even though it’s a digital world, traditional media matters for monitoring, writes Consultant Emma Britton. There’s nothing like a social media slam to give business leaders a wake-up. It might be a cranky customer who has hopped on Facebook in the wee hours, adding angry-face emojis to their diatribe. It might be criticism of your staff on Twitter by an upset ‘egg’ with three followers and a disdain for punctuation. Something about the immediacy and human face of social media means that comment, and the scattered retweets or likes that follow, can cut to the heart of a business. But while social media monitoring is
It’s time to re-examine media monitoring, writes Sarah-Jane Aston, thanks to a revolution in data. Preparing a media monitoring report used to mean cutting up newspapers and pasting hard-copy clippings into bulky books, that would sit proudly gathering dust. Now PDFs pop into inboxes where they can sit unopened for days on end. But the increasing availability of public data means the insight and reporting which can be derived from coverage can make monitoring a powerful tool for any business. If you are still scrapbooking you are doing it wrong Media monitoring is not, and should never be, viewed as just a scrapbook of “brand
There's been a mad rush of enrolments as Australians register to make sure their voices are heard in the upcoming plebiscite, CRM Officer Lauren Pow analyses what the data can tell us. To get an idea of how these people are likely to vote, we’ve broken down the numbers and found a few surprises. Copy: Counting on marriage equality Infogram