The way we digest journalism has changed but the underlying tenet of the craft has not. And it takes a certain kind of person to provide what audiences want.
The emergence of royal commissions as “everyday events”, the evolution of a clear commission “template” and the dire perils for businesses and organisations found by a commission to have acted dishonestly – those were some of the key takeaways from a joint event held in Perth by Cannings Purple and leading law firm Gilbert + Tobin. Against the backdrop of an ongoing Aged Care Royal Commission and a Federal Budget allocation of $528 million towards a royal commission into the mistreatment of people with disabilities, a lunchtime audience of business leaders heard from Cannings Purple National Director Karen Brown and G
Clients - and colleagues - often ask me how I go about pitching ideas, talent and content to media organisations. I am fortunate in that I have spent more than 20 years in newsrooms in Australia and the UK and I have a strong network of contacts and a detailed appreciation for how news outlets work, what types of stories are likely to gain traction and what deadlines are applicable to different organisations. But I still go back to one basic premise every time I make a pitch: DRILL Do you know? What is your story? Why is it a story? What collateral do you
So, you think you know your Bebo from your mySpace and Facebook from your Snapchat. Below are a few simple questions any marketer worth their salt should know.
Facebook’s woes have been well covered in recent months, not least here on The 268. The #deletefacebook movement might not have brought down the world’s largest social network (yet), but if you are looking for a different platform to share your digital self, our social and digital media expert Dennis McDougall has some options. WeChat WeChat is massive. Globally, it has more users than Instagram, but with most of them in Asia, it doesn’t get much love elsewhere in the world. 41% of China logs in to WeChat every day. It’s a multi-purpose messaging and social media app and includes features such as