The technology driving the mining, resources and defence industries in WA
The usual hi-vis and red dust was swapped for robotics, artificial intelligence and automation at yesterday’s Resources Technology Showcase. The Perth Convention and Exhibition Centre came alive as the world’s biggest resources companies showcased the incredible technology driving the mining, resources and defence industries in WA. Innovation plays a critical role in these industries as a tool to enhance productivity, to meet increasing environmental and health concerns, and to heighten safety. Technology helping to mitigate risk and ensure safety Addressing safety concerns has been a major driver for innovation. Focus has been put on removing workers from dangerous activities through the automation of processes and the use of autonomous and remote-controlled equipment. On display at the Resources Technology Showcase was the Australian Defence Force’s new bomb-disposal robot designed by THALES. Australian
Cannings Purple partners with Royal Flying Doctor Service WA
We are excited to announce our partnership with the Royal Flying Doctor Service Western Australia (RFDSWA). As part of the partnership, Cannings Purple will provide strategic communications support to RFDSWA, a critical service which ensures all Western Australians who live, work or travel throughout the state have access to healthcare and life-saving emergency aeromedical services. Cannings Purple Director of Design and Digital, Jamie Wilkinson said that it was an honour to help tell the important stories which come out of the great work of RFDSWA. "What's truly humbling about this relationship from my perspective is the opportunity to tell the stories of the people behind the
Has Apple killed email?
There were a series of privacy upgrades and changes to Apple operating systems announced at last week’s Apple Worldwide Developers Conference, changing the way millions of people’s data will be used. When the keynote started, a good chunk of time was given to showcase subtle software upgrades. For many, boredom started to set in until the first mention of “privacy” woke everyone up. One of the many privacy updates announced by Apple was a new feature called Mail Privacy Protection, which restricts email services and senders from collecting information about its users. In its official announcement, Apple says: “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from
Streamlining Bill to cut resources red tape
The resource sector is set to have a significant bureaucratic burden lifted, as the Western Australian Government shapes reforms to the Mining Act 1978 (WA) to streamline its approvals processes. The Streamlining (Mining Amendment) Bill 2021 (WA) (Bill) was initiated to cut red tape and encourage economic activity in the wake of the COVID-19 pandemic. Not only does the draft legislation aim to save the need for reams of documentation, it also seeks to: Provide a system for instantaneous approvals for ‘low impact’ mechanised ground disturbance activity; Create greater clarity for tenement holders and government officials regarding the relevant approvals and conditions
I don’t need a videographer; I’ve got a smartphone…
The technology that is packed into our phones is quite mind boggling. Even the camera on most phones is now of such quality that it can compete with some professional cameras. And if that’s the case, why would you need a videographer or a video camera? This comes down to what you are shooting and what you want your video to do. Where agencies add value At Cannings Purple, we position ourselves as a strategic communications provider – the operative word being strategic. Agencies can add value through their technical proficiency with professional video recording equipment. But most of the success of a video comes
Zuckerberg takes a swipe at Apple’s fees
In a Facebook post shared on Monday, and just moments before Apple CEO, Tim Cook took the stage at his company’s Worldwide Developers Conference, Facebook CEO, Mark Zuckerberg announced that it won’t take a cut of revenue from creators who make money on its platforms until 2023. What this means is that Facebook will not take a cut of any revenue generated by paid online events, fan subscriptions, badges or its upcoming independent news product. Zuckerberg also promised that when Facebook does start collecting a cut of revenue from creators, it will be less than the 30% that Apple takes. A never-ending dispute Facebook’s promise to take
Could WA lead the way to a brighter energy future?
We all know how Western Australia has become one of the safest places to live and best performing economies in the world because of our competent handling of the pandemic and being able to keep our resources production going. But we now have the chance to move from being predominantly a mining and resource state – at the mercy of volatile commodity prices – to becoming an advanced manufacturing centre, and even key decision makers in government are seeing this as our once in a generation opportunity. Yes, the way we have managed the pandemic is certainly a plus when global manufacturing
The importance of respectful engagement
“It was the first time I felt respected” – the words of a 60-year-old Aboriginal man who had spent many years living on the streets of Perth. He made the comment after he and other residents at a transitional accommodation centre in Perth had the opportunity to have a yarn with Premier Mark McGowan following an announcement of additional funding for homelessness at the start of the election campaign last year. Aboriginal people make up about 40 per cent of the street homeless population, so as the organiser of an event for this transitional accommodation centre, I wanted to ensure that some
National Reconciliation Week: More Than A Word
This year’s National Reconciliation Week theme, “More than a word. Reconciliation takes action” challenges us to take more courageous action that will deliver real impact. This is a challenge individuals and businesses should enthusiastically embrace. There is a lot to do Australia’s First Nations People have lived on, cared for and formed a deep connection to the lands that make up Australia for at least 50,000 years. 233 years ago, the dispossession of Aboriginal and Torres Strait Islander people from their lands began. In the years following, thousands of First Nations people were massacred, thousands more were subjected to slavery and forced labour,
Can you build brand equity from a crisis? Qantas did
In the deep and chilling midst of a crisis, we believe it is possible to still demonstrate to stakeholders your purpose and your values, and ultimately strengthen the equity of your brand. Qantas Flight 32 4 November 2010. Heading for Sydney, a Qantas Airbus A380 took off from Singapore’s Changi Airport with 469 passengers and crew on board. Just a few minutes after take-off, one of the aircraft’s Rolls-Royce Trent 900 engines started blasting heavy, red-hot chunks of the engine through the wing, severely damaging critical control systems. Fortunately, two hours later, the aircraft made a successful emergency landing at Changi. Qantas CEO, Alan Joyce personally took control of the airline’s reputation in the aftermath. Dozens
Purple Conversations: Brigitte Colbert
Brigitte, Cannings Purple’s Investor Relations Associate Consultant, takes a break to tell us who she is when she's not working. In our ‘Purple Conversations’ series, you’ll find out about the Cannings Purple team – what led them to their careers; what they do in their spare time and even what they’re currently watching on Netflix. Meet Brigitte Coming to the role with a double degree in Professional Writing and Editing/Accounting, and a background in Geology and Earth Science, Brigitte has experience writing for the resource and financial sectors, as well as an extensive background working with local small business on market research, digital
Why your business needs to start the conversation about digital accessibility today
Never have we had so much knowledge available at our fingertips. The web provides unprecedented access to information, goods and services and a virtual platform for networking and socialising with others. However, many digital platforms are developed with accessibility barriers, making them difficult and frustrating for people with disabilities and impairments to use. Global Accessibility Day (GAAD) Today we celebrate the tenth Global Accessibility Awareness Day (GAAD), a day of recognition that shines a light on digital access and inclusion for the one billion people with disabilities and impairments around the globe. If you communicate with customers, you need to know about web
The secret to a great speech
A lot of words have been written about writing and making speeches – probably far too many, but here are a few more. In fact, there are probably more secrets to giving great speeches, than Burgess, Maclean or Philby ever passed to the Soviets during the Cold War. Most have been developed by professional communicators based on years of experience, both practical and observed, and will contribute to the preparation and delivery of a good speech. Many are to do with how you perform on the stage, the development of the content and engaging with your audience, with technical tips such as
A Balancing Act Between Social and Economic Objectives: The 2021-22 Budget
Josh Frydenberg’s third Budget dropped this week with all the hype of a new record. In musical circles artists tend to branch out creatively on their third album, diverting from the mainstream and even their own genre to try new things. The Treasurer appears to be doing just that with the 2021-22 Budget. More funding has been directed to social policies rather than economic policies and this Budget shuns the traditional Liberal pursuit of surplus to focus on spending, job creation and stimulus. Politically, it has captured traditional Labor policy space, making it hard for the Opposition to attack it in the
Skills shortage 2021: If you want the talent, you have to sell the job
WA continues to lead the COVID-19 recovery - with all jobs lost due to the pandemic now recovered and a further 20,000 jobs created. There are more than 1.4 million Western Australians now employed - the highest result on record. Employers need skilled workers They are searching for sous chefs in Kununurra. They can’t get enough mechanics in Kal. And in the Great Southern, there’s a desperate need for farm workers, labourers, carpenters, waiters — anyone, really. The fears of an economic depression and mass unemployment a year ago suddenly seems overblown as WA enters a skill-shortage not seen since the days of the last mining boom. The reasons behind
It’s arrived: Apple’s biggest privacy changes
Following the release of Apple’s iPhone iOS 14.5, and its new privacy feature, App Tracking Transparency, all developers must now ask permission before tracking users across apps and services. Until now, Facebook and other apps have been able to mine data from iPhones if users had not changed their settings to prevent it, which very few people did. This new feature requires users to give explicit permission to an app to share their location data and activities with advertisers. Without this permission, it will be harder for companies like Facebook and other app developers to track users’ activity, and that restriction in data will likely impact their advertising effectiveness. "We think that some number of
Could AI Generated Models Be The Future?
Beautiful, diverse and ready to show up in your next ad campaign, Generated.Photos holds a collection of more than two million human faces, free for download. Oh, and none of them are real. These faces have been generated by artificial intelligence. The site allows you to narrow your search of the massive database by “head pose”, “eye colour”, “hair length”, “emotion”, “sex” and “age”, to name a few. Generated.Photos says its faces could be useful for clients needing to jazz up promotional materials and promises clients they can “increase diversity” and “reduce bias” by including “many different ethnic backgrounds in your projects.” Generative adversarial
Walking the talk – overcoming tokenism in engagement
The accusation of tokenism in your engagement can stop a practitioner in their tracks. The reputational risks associated with tick-box engagement and the time and cost of getting it wrong, can have a real impact on your bottom line. Senior Consultant, Ethan Gallagher discusses the ways you can set yourself up for success and avoid a tokenistic engagement process. Let’s start at the beginning. Planning. A sure-fire way to get ahead of the game is to put a robust plan in place from the get-go. Make sure you take the time to understand the project in-front of you - what are the
Cannings Purple Launches New Website
We are very excited to announce the launch of our newly designed website, www.canningspurple.com.au. To discuss our new website and the process behind the strategy, design and copywriting, a few members of the team share their opinions.
How Spotify uses data to tell a story
Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet without the power of data, life would not be the same. Take Spotify. The popular audio streaming and media service provider celebrates its data and uses it to tell stories about its subscribers. Spotify not only relies on data to make its user experience better, but it is also the source of its marketing campaigns that users find hilarious and relatable. Spotify Wrapped With more than 345 million users, Spotify annually causes a social media frenzy with its ‘Wrapped’ feature, a window into the listening habits of its users. Spotify provides subscribers with a detailed summary of their music history over the year, top artists, favourite genres,
Perth’s Infrastructure Boom
A $27 billion pipeline of transport infrastructure projects are scheduled for delivery over the next four years as part of Western Australia’s Recovery Plan. This will continue the significant road-building program currently underway, with more than $5 billion spent on roads by the McGowan administration during its first term. As WA leads the country’s pandemic recovery, this significant government investment is expected to support the rapid growth trend creating job opportunities and increasing the State’s already strong footprint in road, rail, capital works, repair and maintenance. Perth’s population growth The significant investment follows the infrastructure boom in the Eastern States over the last decade which has improved transport safety and accessibility for Australia’s
From Typewriter to iPhone: Ray Jordan’s journey through journalism
If you don't already know who Ray Jordan is, he's one of Western Australia’s most highly-regarded corporate communicators and strategists, who, before moving to corporate communications, held executive positions in the media – including the role of Deputy Editor of The West Australian. Ray is also one of Australia’s most experienced wine journalists and has been writing about wine for nearly forty years, with his first articles published in the late 1970s. He is currently the Wine Editor for Seven West Media. Ray's first photo taken as a cadet journalist in February 1976 Given Ray's long-standing career in media and communications, I was keen
Property confidence soars, despite headwinds
If you’re part of the property sector in Australia, you’re feeling pretty upbeat right now – so upbeat, in fact, that your confidence levels and positive outlook on the industry are at an all-time high. That’s the findings of the latest ANZ/Property Council Survey, released this morning and based on the views of some 830 owners, developers, agents, managers, consultants and government representatives across the country. Now in its tenth year, the quarterly national survey is one of the biggest sentiment measures in the Australian property industry and provides a temperature check on national, state and territory economies, property asset class performance, employment intentions, expected workflows and
How I grew my LinkedIn network by 50% in six weeks
One of the things I do a lot of is training and coaching people who want to improve their use of LinkedIn. The professional social media network has about 700 million registered users, and can be a fantastic place to learn, build genuine relationships, and extend your network. But it’s also a misunderstood platform, and many people aren’t sure what they should be using it for, what they should post, or how to write for the platform. (If this sounds like you, feel free to get in touch with me). The more I have used LinkedIn, the more I realise it’s essentially a
Purple Conversations: Cameron Wong
Cameron Wong is a key part of Cannings Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London.
Why media intelligence is important, and how to make it work for you
For business, Media Intelligence can be an invaluable tool, especially when used the right way. Unlike the common perception, Media Intelligence is more than just a regurgitation of every time you or your brand is mentioned. In fact, there are five very important ways following your news can improve your business and client outcomes.
World Health Day: COVID-19
"Building a fairer and healthier world for everyone" is the focus of World Health Day – celebrated yesterday. Founded in 1948 by the World Health Organization (WHO), in 2021 the WHO is calling on leaders to ensure that everyone has living and working conditions that are conducive to good health. Access to health For this year, WHO notes the COVID-19 pandemic has highlighted that some people are able to live healthier lives and have better access to health services than others - entirely due to the conditions in which they are born, grow, live, work and age. Australia's health system The WHO has identified Australia as one of the most well-prepared
Stakeholder and Community Engagement in a Post-COVID World
COVID-19 has created an atmosphere of uncertainty in almost every industry. Overnight, the world was forced to go virtual and with very limited opportunity for in-person interactivity and communication. We are currently still operating in a time of crisis, but businesses need to consider what happens not just today, but tomorrow and beyond. Those that do not take action to adjust their communications strategies risk losing their audience’s trust. A positive shift for engagement Fortunately, the digital era has normalised online communication to the point that many of us now prefer it. The pandemic forced a necessary shift to more online engagement, and in turn we see more opportunities to engage virtually with
Introducing Skyline – A Targeted Commercial Property Content Platform
Cannings Purple’s Skyline platform has been developed to ensure property players can deliver their stories to the right audience at the right time.
The case to Automate
For many people automation is no more than a buzz word, and really, how many more of those can we handle? However, the benefits are irrefutable. Senior Digital Consultant, Cameron Wong, explains how marketing automation could benefit your business.