Branding: Can we put a Santa hat on our logo?
Christmas is coming. We’ve all seen brands dressing up and letting their hair down during the Christmas period. Sometimes it’s a hat, other times a wreath or bells. Every year I have one person or another ask me if it’s a good idea to put a Santa hat on their website and social media logos. Every year, with a pinch of Christmas grinch, I often have to say no. Rules for Christmas branding One of the first rules of branding is: do not change any part of your logo. Brand recognition is hard enough to earn, so eroding it by making it
How Has COVID-19 Made ‘Brand WA’ Stronger?
Thankfully, here in Western Australia we’ve been spared rising COVID-19 infection rates and the social unrest that has been felt in many other destinations. But how has our response to the pandemic strengthened our State’s reputation? Last week, some of Perth's best communication specialists battled it out at IABC's event, The Great Debate. We took the opportunity to hear what they thought. WA’s Major Industries Continue to Make a Considerable Contribution Chamber of Minerals and Energy’s Director, Policy and Advocacy, Rob Carruthers said he believed COVID-19 has made WA’s brand stronger on the national stage. “As we’ve seen over the last few months, and how
Cannings Purple recognised as an Employer of Choice
We are proud to announce that Cannings Purple has been recognised as an Employer of Choice in The Australian Business Awards (ABA) 2020. Although we’ve won a host of awards over the years, both regionally and internationally, we are particularly delighted to be recognised as an Employer of Choice. Annette Ellis is our CEO: “We invest a great deal in workplace culture and values, then hire people who share them. This means that our values don’t live in a manual, or on a poster in the kitchen, they are reflected in behaviours that we hold each other accountable for and that’s a
The numbers that matter: State Budget 2020-21
As Australia faces record levels of debt and deficit in the wake of the COVID-19 pandemic, Western Australian Treasurer Ben Wyatt today bucked the trend to post a $1.2 billion surplus in the State Budget, followed by surpluses in the range of $363 million in 2021-2022 to $1.5 billion in 2023-2024. Buoyed by high iron ore prices, which enabled Western Australia to bank $8.4 billion in royalties in 2019/20, the coffers are well placed to support the State’s economic recovery and combat the ongoing threat of the coronavirus. The Budget assumes that Western Australia’s borders will remain closed until April 2021. Importantly,
Federal Budget 2020-21: analysis and insights
From ‘Back in Black’ to a more than $966 billion budget blackhole in 2024, Federal Treasurer Josh Frydenberg has handed down the most significant budget in Australian history. Since the onset of the COVID-19 pandemic, the Government has provided $257 billion in direct economic support to cushion the blow and strengthen the recovery. The 2020-21 Budget commits a further $98 billion including $25 billion in direct COVID-19 response measures and $74 billion in new measures to create jobs. The 2020-21 Budget is focussed on measures to stimulate a private sector-led recovery that drives economic growth and employment, as well as trying to
COVID-19 recovery: The Federal Government’s $1.5 billion manufacturing strategy
The Morrison Government announced a $1.5 billion manufacturing strategy to support Australian manufacturers in an effort to recover and rebuild from the COVID-19 recession.
Case study: a real-world example of good content strategy
We’re all meant to be publishers these days, but it’s not unusual for organisations to be a bit bewildered about how to go about creating content, or what it should be.
Not pandemic-proof, but resilient: Perth’s CBD office market holding up
The latest report from the Property Council of Australia shows Perth's office market holding up remarkably well in the face of COVID-19.
Not if, but when: preparing for the inevitable cyber attack
For many businesses, the threat of a cyber attack and loss of vital data is inevitable. So how do you prepare to manage that?
Diverse economic heavy lifting the next step in COVID-19 recovery
The COVID-19 pandemic will remain with us for some time but the heavy lifting on economic recovery has well and truly started.
Perth needs to aim big and grab the opportunity on its doorstep
Despite the disruption of the COVID-19 pandemic, the recently released Hashtag Perth report delivers a range of recommendations that are very timely.
Why media is changing for good and also chasing ‘good news’ stories
A panel of experts from three major Australian media companies says the art of journalism has likely changed permanently as a result of the coronavirus.
Putting your best face forward in a webinar-heavy world
We’re living in a world where it’s easier and more useful than ever before to put ourselves on video.
Property leaders welcome ‘game-changing’ kickstart for construction industry
High-profile WA property industry leaders have welcomed government stimulus packages that could total more than $1 billion and inject much-needed life into the State’s construction sector.
Now is the time to start telling your good news story
It’s difficult to imagine another event that might present such a challenge for our health and economic systems as COVID-19 has. But there is an opportunity to tell another story - your story.
Property industry gives thumbs-up to major WA planning reforms
Property industry leaders have voiced support for a raft of planning reforms introduced to Parliament on Wednesday.
Making in-house support work post COVID-19
The big story of the past three months has been about disruption — it’s a story that every business, big or small, has shared.
Why energy is central to WA’s COVID-19 recovery
Energy expert Richard Harris looks at one potentially vital relief policy that still lies untouched in our State.
COVID-19: the economic road ahead – how do we recover?
The Prime Minister is right in saying that we need to find new ways of growing our economy once the pandemic is over. So how do we do it?
The 268 wins major international communications award
Cannings Purple has become the first communications consultancy based in WA to be recognised at the Gold Quill Awards.
New guideline for greenhouse gas emissions as good as you can get
The WA Environmental Protection Authority’s (EPA) guideline for greenhouse gas emissions is the document many have been waiting for.
Is voluntary administration the end for Virgin or a way to a new beginning?
Our second airline is going into administration but that doesn't necessarily mean it will be grounded into the future.
COVID-19: dodge the Zoom Bombers and get your webinars right
By choosing the right web conferencing tool for your needs and following some simple security steps, you can unlock a whole new world of face-to-face communications for your employees, clients, customers and other stakeholders.
COVID-19: the WA Government’s $1 billion response
Impacted households, small businesses and community groups will all be eligible for assistance under the latest State Government assistance measures.
A checklist for leaders to communicate through COVID-19
Leaders must act swiftly, decisively and compassionately if businesses are to keep continuity through and beyond the COVID-19 pandemic.
COVID-19: the challenge for schools and the latest economic stimulus measures
In an ever-evolving situation, our schools face some tough questions around how they communicate and when they do it.
COVID-19 means we must communicate better than ever
There are crucial differences between communicating in an ‘ordinary’ crisis and communicating in a pandemic.
The 268 Podcast: why do I really need a website?
It’s generally agreed that you’re dead in the water unless you can offer customers, clients and other stakeholders a website that is easy to find and use. But the journey can be more complicated than you think.
Our experts predict the biggest trends of 2020
Cannings Purple experts take a look into the crystal ball and forecast the trends they expect to see emerging in months to come.
Don’t shoot the messenger: our world relies on it
The rise and rise of messenger apps seemingly knows no bounds. And it might only just be getting started.