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Christmas is coming. We’ve all seen brands dressing up and letting their hair down during the Christmas period. Sometimes it’s a hat, other times a wreath or bells. Every year I have one person or another ask me if it’s a good idea to put a Santa hat on their website and social media logos. Every year, with a pinch of Christmas grinch, I often have to say no. Rules for Christmas branding One of the first rules of branding is: do not change any part of your logo. Brand recognition is hard enough to earn, so eroding it by making it

Thankfully, here in Western Australia we’ve been spared rising COVID-19 infection rates and the social unrest that has been felt in many other destinations. But how has our response to the pandemic strengthened our State’s reputation? Last week, some of Perth's best communication specialists battled it out at IABC's event, The Great Debate. We took the opportunity to hear what they thought.   WA’s Major Industries Continue to Make a Considerable Contribution Chamber of Minerals and Energy’s Director, Policy and Advocacy, Rob Carruthers said he believed COVID-19 has made WA’s brand stronger on the national stage. “As we’ve seen over the last few months, and how

We are proud to announce that Cannings Purple has been recognised as an Employer of Choice in The Australian Business Awards (ABA) 2020. Although we’ve won a host of awards over the years, both regionally and internationally, we are particularly delighted to be recognised as an Employer of Choice.     Annette Ellis is our CEO: “We invest a great deal in workplace culture and values, then hire people who share them.  This means that our values don’t live in a manual, or on a poster in the kitchen, they are reflected in behaviours that we hold each other accountable for and that’s a

As Australia faces record levels of debt and deficit in the wake of the COVID-19 pandemic, Western Australian Treasurer Ben Wyatt today bucked the trend to post a $1.2 billion surplus in the State Budget, followed by surpluses in the range of $363 million in 2021-2022 to $1.5 billion in 2023-2024. Buoyed by high iron ore prices, which enabled Western Australia to bank $8.4 billion in royalties in 2019/20, the coffers are well placed to support the State’s economic recovery and combat the ongoing threat of the coronavirus. The Budget assumes that Western Australia’s borders will remain closed until April 2021. Importantly,

From ‘Back in Black’ to a more than $966 billion budget blackhole in 2024, Federal Treasurer Josh Frydenberg has handed down the most significant budget in Australian history. Since the onset of the COVID-19 pandemic, the Government has provided $257 billion in direct economic support to cushion the blow and strengthen the recovery. The 2020-21 Budget commits a further $98 billion including $25 billion in direct COVID-19 response measures and $74 billion in new measures to create jobs. The 2020-21 Budget is focussed on measures to stimulate a private sector-led recovery that drives economic growth and employment, as well as trying to