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On rare occasions, my profession gets dragged into the media spotlight. This week, my colleagues and I were inundated with requests (OK, perhaps three) for our thoughts on revelations about the cost of the ASIC logo refresh. Friends asked our opinion on whether we thought the cost was justified and they joined the chorus of “it cost how much?” commentary, with much tut-tutting over government ‘waste’. It’s easy to confuse questions of worth and cost. Value does not fit squarely within the boundaries of price and sometimes value and cost are not related in the slightest. So, when we ask, “what

The Aged Care Royal Commission will hear from recipients of aged care and their families at each of its public hearings around the country.  For aged care providers this confirms that the next two years may see the industry dealing with a steady stream of bad news stories. The challenge for individual providers will be to maintain the confidence of their clients and other stakeholders while examples of abuse and sub-standard care are continuously brought to public attention. At the Royal Commission’s preliminary hearing in Adelaide, Commissioner Lynelle Briggs AO said there had been a “rising torrent” of concern that the aged

Navigating your path through government engagement on any project can be a daunting task. Between departments and agencies, ministers, policy advisers, public servants, industry groups and lobbyists, there are plenty of reasons why you might feel lost. While the Government Relations team at Cannings Purple is here to guide you through these engagements, it is important not to forget about engaging with the community. Here are three reasons why: Politicians expect it: When we meet with politicians to talk about clients’ project/issues, there’s one question we are inevitably asked: “have you spoken to the community?” If the answer is “yes” and you

With the recent budget update in Queensland and large projects such as Adani’s Carmichael Coal mine poised to start, it’s timely to take stock of the importance of the resources industry to the state. According to Queensland Resources Council (QRC) industry data, gathered from its full-member companies (those who are in production), one in every eight jobs and one in every $5 spent in Queensland is directly related to the mining and resources industry.  The QRC estimates the industry supports some 14,200 businesses and direct expenditure data indicates the contribution of mining and resources companies to the Queensland economy in 2017/2018

Warning: the following story contains lots of rude words — sort of. It’s not that they are really rude, but more that they don’t fit the strict rules imposed by our digital world. You know, the kinds of rules that seek to clean up websites, stop smutty posts being added on Facebook, or prevent you writing body parts randomly on forms instead of your real name. And that’s the kind of thinking that caught out Natalie Weiner. https://twitter.com/natalieweiner/status/1034533245839450113 Natalie, as we will call her to get this post through your spam filter, wasn’t alone. Her pain was shared by James Butts, Ben Schmuck, several blokes named

It’s been a good year to be purple. Heck, it was even officially named the colour of the year. Sure the Pantone colour of the year is technically Ultra Violet, but in the light of our own branding, we are happy to claim it (and assume our competitors are green with envy). The last time we got so excited was back in 1999, when Pantone nominated Cerulean as “colour of the millennium”, with the optimistic hope that it would herald a new age in which “consumers will be seeking inner peace and spiritual fulfillment”. According to Pantone, Ultra Violet (also known as Pantone 18-3838) is

So, you’ve signed up to Twitter and to your disappointment no one is reading your tweets or responding to your brilliant insights. It’s a common complaint for many Twitter users: if you’re not already famous, no one is listening to anything you say. So, to help you get a little more out of the platform here are some top tips to assist you with being heard. Use your real name If you want to build a professional network and for people to take you seriously, you need to use your real name. People are much more likely to trust you and what

Here are some simple and easy tips for optimising your existing brand or developing a new one. Don’t try to do everything in one logo There are many things I love to eat. I love a great, thin crust pizza with a simple range of ingredients. I also love big, fluffy waffles covered in chocolate ice-cream and one thing I can never go past is my mum’s pumpkin soup. However, just because I love all these individual foods doesn’t mean I can cram all the flavours together to make a super food. Indeed, quite the opposite. What I would end up