Digital 6 Feb 2023 What a children’s book taught me about fine-tuning generative AI When I was a child, there was a book I loved by the name of Amelia Bedelia. Amelia Bedelia was Read more
Digital 1 Apr 2016 Can social media sway elections? 10 years ago social media didn’t exist in politics, Associate Director Ruth Callaghan discusses how today it plays an increasingly Read more
Engagement 2 May 2021 Walking the talk – overcoming tokenism in engagement The accusation of tokenism in your engagement can stop a practitioner in their tracks. The reputational risks associated with tick-box Read more
Engagement 28 Feb 2020 Jenn Morris joins Purple We’re excited to announce the addition of accomplished business leader Jenn Morris OAM to the Purple team. Read more
Engagement 21 May 2019 Why do businesses fail when it comes to Indigenous employment? According to Industry Capability Network (ICN) data, there has been a near 50 per cent increase in the number of Read more
Digital 11 Nov 2022 Got a Twitter strategy? Rip it up. Now. For advertisers, Twitter has gone from a niche market to a dumpster fire, and the reputational risks are only going Read more