Design & Branding 2 Apr 2018 Let’s talk about branding, not blanding Let’s talk about branding, not blanding Photo by Daryan Shamkhali on Unsplash Cannings Purple Art Director Cameron Jones discusses how to stand out the competitive world of branding. Rebranding can be tricky. And expensive. Making your business stand out while keeping it aligned with your overall strategy can be tough. Getting the perfect balance between... Read more
Design & Branding 9 Apr 2017 Emergence Creative Festival wrap-up Art Director Cameron Jones took some time out to attend the Emergence Festival in Margaret River. It’s an event which Read more
Digital 15 Dec 2021 Branding for the rest of us: B2C vs B2B Almost all the branding talks, books and experts cover business-to-consumer (B2C) branding. It’s sometimes difficult to look at the preferred Read more
Digital 27 Apr 2021 How Spotify uses data to tell a story Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet Read more
Digital 11 Aug 2022 VR is the future of meetings but won’t solve all the problems I was running late. By the time the presentation was underway, the foyer was deserted so I was left to Read more
Design & Branding 14 Jan 2019 The difference between PR and advertising (and why they are sometimes the same) What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective Read more