Design & Branding 2 Apr 2018 Let’s talk about branding, not blanding Let’s talk about branding, not blanding Photo by Daryan Shamkhali on Unsplash Purple Art Director Cameron Jones discusses how to stand out the competitive world of branding. Rebranding can be tricky. And expensive. Making your business stand out while keeping it aligned with your overall strategy can be tough. Getting the perfect balance between... Read more
Digital 16 Mar 2023 Disrupting the disruptor: Move over ChatGPT, hello GPT-4 ChatGPT has revolutionised the way we work since its November launch - now its new upgrade, GPT-4, promises to be even more transformative. Read more
Engagement 2 Jul 2020 Why I owe my career to flexible working arrangements Renee Wilkinson says flexible work arrangements have been in place for so long at Purple that she can't imagine working any other way. Read more
Digital 23 Jun 2021 The technology driving the mining, resources and defence industries in WA The usual hi-vis and red dust was swapped for robotics, artificial intelligence and automation at yesterday’s Resources Technology Showcase. The Perth Convention and Read more
Crisis & Issues 14 Feb 2017 Happy New Year! Now get ready for crisis If you are operating publicly in 2017 it’s likely you will face at least one social media crisis, Ruth Callaghan Read more
Design & Branding 4 Dec 2020 Purple Conversations: Adam Elovalis In between designing websites and branded collateral for clients, Purple’s Art Director, Adam Elovalis takes a break to tell us Read more