Our 6 secrets to a winning tradeshow
Trade shows are invariably a confusing bustle of people and exhibitors jostling for attention. Signs, raffles, giveaways, speakers, you name it.
So, how do you make sure your stand doesn’t go unnoticed and your staff don’t spend the show being ignored and eating your own branded mints?
1. Be Strategic
The first step is to be strategic. Prepare to promote one or two key aspects of your business, be it a new product or service. Your exhibit should be designed to market these aspects in a way that differentiates you from your competitors.
2. Keep it Simple
Remember, the delegates may be jet lagged with dozens of stands to browse. To be effective, 90 per cent of the job should be done visually.
Most people will be assessing your stand in 10 seconds or less, so all signage, screens and brochures should focus on your key messages and your brand. Be bold and have a simple message.
3. Are You Entertained?
Make your booth noticeable. People are drawn to entertainment. Think music, think interactive and think prizes, giveaways or special offers. Give people a reason not to pass you by.
Create incentives for people to visit your stand and generate a buzz that attracts others. Offer the chance to win free products when they sign up to your subscription list, visit your stand or retweet you.
4. Give and You Shall Recieve
Don’t underestimate the power of the giveaway. Everyone loves to get something for nothing. Try to think outside the box of keyrings and pens.
Get staff members involved to brainstorm ideas on genuinely useful giveaways. A good quality bag is a great addition if you want people to walk away with your brochures.
5. Think Digital
Don’t forget to think digital, let your followers know in advance of your presence. Engage with the official and other popular conference hashtags to get involved in any existing social media. You can also create your own hashtag to give followers a reference point or co-ordinate a competition.
6. Follow Up
Last but not least, don’t forget the trade show isn’t the end game result, engaging in new business is. Promptly follow up new contacts with tailored business offers.
Get it right and your stand will deliver new business at your next trade show.