Design & Branding 7 Dec 2021 Rebranding pitfalls and how to avoid them Branding and rebranding is often thought of as a sale-driving or marketing objective. But it’s so much more than that. Read more
Design & Branding 9 Mar 2021 Branding analysis: WA State Election With Zac Kirkup conceding that the WA Liberals are facing defeat, and the overwhelmingly positive polls that have been published of late for Labor, it seems that the WA State Election is in the bag for incumbent Premier Mark McGowan. Or is it? Read more
Design & Branding 29 Oct 2016 User experience: Utopia or millstone? User experience is not just a design consideration – it can be the measure of your success, writes Purple Senior Read more
Design & Branding 23 Feb 2018 When bad UX design is a deal breaker Bad user experience can be as costly as bad customer experience — just ask Designer Adam Elovalis, whose patience was Read more
Design & Branding 9 Nov 2016 How to use visual tools for better PR Visual tools matter more than ever in public relations. Purple’s Art Director Cameron Jones explains why. The days of firing off random Read more
Design & Branding 9 Sep 2016 Origin of the specifics: the evolution of the annual report Annual reports are no longer the same beasts they were 10 years ago – Cameron Jones explores the evolution of Read more