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TikTok is much more than a dancing app for Gen Z’ers. The Chinese social media platform, developed from popular lip-syncing app Music.ly, has captured the hearts and minds of over one billion monthly users and become a must-have platform for businesses striving for the attention of the younger market. TikTok is a treasure trove of bite-sized content which, thanks to its clever algorithm, is tailored to you and your interests. Who’s using it? With people locked inside their homes, TikTok became the behemoth it is today, providing much needed reprieve from the pandemic and making those living in isolation feel less alone. Despite TikTok openly