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Trade shows are invariably a confusing bustle of people and exhibitors jostling for attention. Signs, raffles, giveaways, speakers, you name it. So, how do you make sure your stand doesn’t go unnoticed and your staff don’t spend the show being ignored and eating your own branded mints?   1. Be Strategic The first step is to be strategic. Prepare to promote one or two key aspects of your business, be it a new product or service. Your exhibit should be designed to market these aspects in a way that differentiates you from your competitors.   2. Keep it Simple Remember, the delegates may be

What impact does the natural environment have on mining investment decisions? Judging by the reception to miners and explorers at the 121 Mining Investment conference this week in Cape Town, a natural environment of warm weather and beautiful views is extremely favourable to the sector. With 63 companies signed up for effectively a reverse roadshow to more than 250 investors and fund managers, the 121 conference provides an efficient way for meeting investors and getting deals done. For UK fund managers, brokers and analysts, it also provides a way of escaping the bleak weather at home. And this year, deals are definitely being

We’re thrilled to announce our partnership with TEDxPerth, a local non-profit organisation with a mission to promote ‘ideas worth spreading’. As many of you may know, the global TED brand is well recognised as one of the world’s leading non-profit organisations devoted to spreading ideas, whereas TEDx events signify independently organised TED events for local audiences. Organisers of TED and TEDx events around the world are passionate believers in the transformative power of ideas to change attitudes, lives and ultimately the world. TEDxPerth is in its fifth year of operation offering a TED-like experience, and providing a platform for a selection of local