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Using social media to promote your brand is a no-brainer these days, our CRM Officer Lauren Pow discusses the problem with thinking that means every tweet or post needs to be about themselves. We recommend the 80:20 principle as a cardinal rule for social media content marketing: 80% of what you post on your business accounts should be educational, entertaining and interesting to your audience. Only 20% should be directly promotional. One of the content solutions we’d recommend adopting in your 80% would be sharing the success of your clients. And while it might not seem obvious to promote someone else’s business above