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It might be hard to remember a time before emojis. Dubbed the ‘world’s fastest growing language,’ emojis have integrated themselves into our daily communication at rapid speed. Emojis, the term which combines the Japanese words for "picture" (e) and "character" (moji), have transformed the way we communicate digitally. As of mid-2015, half of all comments on Instagram featured an emoji, with the popularity of complementing words with small pictures continuing to rise. Midway through 2022, emojis are starting to be featured heavily in professional communications, raising questions around whether their use is appropriate. New emojis arrive every year and many have evolved to have

TikTok is much more than a dancing app for Gen Z’ers. The Chinese social media platform, developed from popular lip-syncing app Music.ly, has captured the hearts and minds of over one billion monthly users and become a must-have platform for businesses striving for the attention of the younger market. TikTok is a treasure trove of bite-sized content which, thanks to its clever algorithm, is tailored to you and your interests. Who’s using it? With people locked inside their homes, TikTok became the behemoth it is today, providing much needed reprieve from the pandemic and making those living in isolation feel less alone. Despite TikTok openly

This has never been seen before in its 93-year-long history, and is an opportunity only made possible by Fortescue Metals Group (FMG). These helicopters have been specifically designed to adjust their purpose depending on the mission - such as search and rescue, firefighting, medical evacuations, or even police and federal roles, and the Royal Flying Doctor Service WA (RFDS WA) now finds itself in possession of two of them. The RFDS WA can proudly introduce two new EC-145 helicopters to their collection, allowing them to further the level of care available for their patients in critical conditions. In addition to this,

Is your content clever or cocky? Lauren Pow explains how you can tell if your content is cutting through. Content has held the coveted top-spot in digital marketing for several years, with businesses harnessing the power of credible, on-target articles, videos and posts to reach buyers where spend most of their time: online. Whether it be in the form of blog posts, videos, infographics or social media visuals, content was utilised by around 90 per cent of businesses last year with the goal of encouraging engagement, improving SEO, generating new leads and raising awareness of products and services. But as businesses invest more in