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Cannings Purple, one of Australasia’s leading strategic communications agencies, has announced a number of internal promotions including the appointment of digital expert Ruth Callaghan to the newly created role of Chief Innovation Officer. Ms Callaghan will continue to work with clients, with a dual focus on assessing innovative strategies and services as well as developing new opportunities to strengthen both Cannings Purple’s and our clients’ digital and data-driven solutions. Cannings Purple’s Managing Director Warrick Hazeldine said the creation of the Chief Innovation Officer role was driven by the pace of disruption in the way businesses and leaders communicate. “The one certainty for all

Finding the perfect agency match for your in-house communications team can mean the difference between having some extra arms and legs or a strategic and critical partner who is invested in your success. Caroline Thomson provides the checklist to find your perfect partners.   It seems quite simple on paper, but the relationship between an agency and an in-house team needs to be based on a strong foundation. Having spent many years as an embedded ‘quasi-team member’ in a large, in-house corporate communications team, I’ve experienced first-hand the benefits of bringing together people who share common values and a joint sense of pride

Accidentally said something you will really, really regret? As Ray Jordan writes, you are rubbing shoulders with illustrious company. Nothing is set in stone, so goes the oft-quoted idiom. Things can change but often with great difficulty. However, it seems that when it comes to realpolitik, some things really are set in stone, no matter how much you would like to be able to change them. There is nothing tangible or physical about words. They are just words. Yet once uttered they are uttered for eternity, as permanent as the ancient pyramids. And, ill-conceived and poorly thought through, they can come back

The trick for good communications is not finding a way to obscure the truth, Associate Director Charlie Wilson-Clarke observes but developing the fortitude to be prepared to share it. Why is the truth so hard to speak? Time and again, those of us in the communications game are accused of spinning, gilding the lily or sweeping things under the carpet – suggesting that if the message is negative, we don't dare say so. The problem with this approach is that it always gets someone in trouble. There's as much pain that comes with mishandling the truth as with a negative story itself. So the trick is

Christmas: the season of giving, of celebration, of peace and goodwill but as Director Fran Lawerence knows, in the corporate world this sometimes means, parties, panic and procrastination. For many businesses, this time of year falls into one of two categories – planning the Christmas party and shelving projects until the new year, or a frantic push to get everything done before Saint Nick arrives. While the former approach makes for a festive finish to the year, it can mean you’re setting yourself up for a painful and flat out start in January. The latter, on the other hand, is often akin to

Speaking to the grandchildren of the Baby Boomers — the nebulous group known as Gen Z  — can drive marketers and communications teams to tears. Associate Director Ruth Callaghan discusses what happens now as Gen Y finally gets a haircut and a real job, and the emerging demographic of Gen Z is picks up pace. They are one of the biggest demographics in the world, born at a time of immense social change, and will be the most educated population in history. Born after 1995, the group is estimated globally to have 2 billion members, with the oldest just 21 and the youngest

Unless you’ve been living under a rock, you’ll have noticed the media landscape has undergone a significant transformation, our Director Fran Lawrence discusses how to manage these changes. Less than two decades ago, there were distinct channels for media coverage. Print was print, TV was TV, radio was radio, and rarely did any of them cross over. Today, media organisations work across multiple platforms. They promote, publish and seek stories across Twitter and Facebook; they use audio, video and animated infographics to support features; they actively encourage the submission of news tips, photographs and leads from the general public via websites and