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Finding the perfect agency match for your in-house communications team can mean the difference between having some extra arms and legs or a strategic and critical partner who is invested in your success. Caroline Thomson provides the checklist to find your perfect partners.   It seems quite simple on paper, but the relationship between an agency and an in-house team needs to be based on a strong foundation. Having spent many years as an embedded ‘quasi-team member’ in a large, in-house corporate communications team, I’ve experienced first-hand the benefits of bringing together people who share common values and a joint sense of pride

Accidentally said something you will really, really regret? As Ray Jordan writes, you are rubbing shoulders with illustrious company. Nothing is set in stone, so goes the oft-quoted idiom. Things can change but often with great difficulty. However, it seems that when it comes to realpolitik, some things really are set in stone, no matter how much you would like to be able to change them. There is nothing tangible or physical about words. They are just words. Yet once uttered they are uttered for eternity, as permanent as the ancient pyramids. And, ill-conceived and poorly thought through, they can come back

Cannings Purple Art Director Cameron Jones examines the changing world of advertising and the rising star of Public Relations. An interesting thing just happened in the world of advertising; Melbourne company, Clemenger BBDO, has been named Agency of the Year at Cannes Lions International Festival of Creativity. It’s not unusual for an Australian outfit to win, we tend to do well, but what is interesting is the nature of the star campaign which won them the accolade. The Meet Graham campaign portrays a man whose body is equipped with the bone structure and organs necessary to resist the impact of a high-speed