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We’ve all marvelled at the harmonious sounds of a symphony in full flight. It’s a joy to behold and an exercise in true teamwork. If you took each of the highly talented musicians from the orchestra into a room and asked them to play something, I’m betting the end result would still sound pretty good. But if you then placed them back together and got them to each play their favourite individual songs, what you’d have wouldn’t be a symphony… it would be a cacophony. The results would be disastrous. It’s worth thinking about social media the same way. In the same way that