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How did formerly cutting-edge companies like Nokia and Kodak lose their way? Why do some businesses evolve, and yet others get left behind? What is the next Toys ‘R’ Us, or Blockbuster, or Blackberry, poised to go extinct through lack of innovation? Continual change is a guarantee of successful business, not just in terms of the processes you use or the services or products you offer: the culture of a business needs to evolve as well. Nokia is a good example of how a corporate culture didn’t evolve, leaving the company struggling to reclaim a once buoyant market share. Failing to appreciate