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Even though it’s a digital world, traditional media matters for monitoring, writes Consultant Emma Britton. There’s nothing like a social media slam to give business leaders a wake-up. It might be a cranky customer who has hopped on Facebook in the wee hours, adding angry-face emojis to their diatribe. It might be criticism of your staff on Twitter by an upset ‘egg’ with three followers and a disdain for punctuation. Something about the immediacy and human face of social media means that comment, and the scattered retweets or likes that follow, can cut to the heart of a business. But while social media monitoring is

It’s time to re-examine media monitoring, writes Sarah-Jane Aston, thanks to a revolution in data. Preparing a media monitoring report used to mean cutting up newspapers and pasting hard-copy clippings into bulky books, that would sit proudly gathering dust. Now PDFs pop into inboxes where they can sit unopened for days on end. But the increasing availability of public data means the insight and reporting which can be derived from coverage can make monitoring a powerful tool for any business. If you are still scrapbooking you are doing it wrong Media monitoring is not, and should never be, viewed as just a scrapbook of “brand