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A lot is made of how being smart leads to business success – and deservedly so. Achieving results is a by-product of making informed (and ultimately, correct) decisions at the right time. But you’re selling yourself short if you underestimate the importance of emotional intelligence, particularly in an era in which social media is at the heart of how so many people live their lives. I’d argue that no platforms tug on the emotions like social media channels. If you can understand the concerns, issues and emotions faced by your clients, you can start working on delivering content via those channels that