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What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective field, and I’ve eventually settled on an answer that doesn’t cause eyes to glaze over and induce mild migraines. In a very simple way it is this: PR companies earn attention whereas advertising companies buy it. Saying “buy it” might be a little simplistic. People build entire careers analysing budgets and carefully crafting media spends to get specific message in front of specific target audiences. That’s not to say PR is free. In PR there are countless ways to earn attention – events, articles,

Last night (31 May 2016), Cannings Purple’s work on the #heartofgold campaign was recognised at the COMM PRIX 2016 Awards in Toronto, Canada. We’ve said it many times, our priority is helping clients meet their strategic objectives rather than winning awards. But it’s always nice to receive recognition for a job well done. The #heartofgold campaign was a public awareness initiative on behalf of the Gold Royalties Response Group (GRRG). It highlighted the social and economic benefits of Western Australia’s gold miners, and successfully stopped an increase in the gold royalty which would have damaged the industry. COMM PRIX 2016 is a global

Cannings Purple has been awarded the winner of the Asia Pacific Excellence 'Association' Award for the #heartofgold campaign, Associate Director Caroline Thomson gives us a run-down of the award-winning campaign. The team at Cannings Purple coordinated a fully integrated campaign for the Gold Royalties Response Group, uniting Western Australian gold miners under the #heartofgold brand in their response to the State Government’s royalty review. Cannings Purple took out the award in the ‘Associations’ category, which recognises organisations that move an industry forward through its communication efforts. Managing director Warrick Hazeldine said the outstanding success of the campaign demonstrates the value of an integrated