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And just like that, the fake world causes a brand crisis in the real world and maybe another small step into the Metaverse. On December 9, the first episodes of Sex and the City reboot “And Just Like That…” were released on HBO, and ranked as HBO Max’s best debut day of any series. The show was another in a series of reboots of much-loved TV programs that have come back to life … often with mixed results. Still, the incredible ratings were great news for HBO but unfortunate for popular high-end indoor exercise bike company, Peloton. What does a fitness company have to