The decision by the Member for Perth, Tim Hammond, to stand down in order to spend time with his family has put the spotlight firmly on every other politician seeking to represent WA in our Federal Parliament, writes Tim Grey-Smith. It’s the question that every WA candidate for the next Federal election dreads being asked, “Will you and your family be able to hack it?” The decision by Member for Perth Tim Hammond to stand down in order to spend time with his family has put the spotlight firmly on every other politician seeking to represent WA in our Federal Parliament. With the
Let’s talk about branding, not blanding Photo by Daryan Shamkhali on Unsplash Cannings Purple Art Director Cameron Jones discusses how to stand out the competitive world of branding. Rebranding can be tricky. And expensive. Making your business stand out while keeping it aligned with your overall strategy can be tough. Getting the perfect balance between
Let’s say you have been heads down, focused on building your business, and after a few months you pop out a series of ASX announcements that, on small volumes, start to move your share price northwards.
Good graduate recruitment takes more than putting an advert on Seek, writes Ruth Callaghan, and Australia’s top companies are now investing heavily in graduate communication. Here’s why. Every year I have the privilege of working with the Australian Financial Review on its annual Top 100 Graduate Employers project — a massive undertaking that involves looking at the strategies and success of leading listed and private companies as they hunt for the next generation of talent. Over the four years I’ve been involved, I’ve seen the lengths some of Australia’s biggest names go to in order to secure the best and brightest
It’s that time of year when gym memberships soar and everyone drags out their lycra for a spin. But what about your social media profiles? Ruth Callaghan suggests some New Year resolutions for your LinkedIn. Is your professional profile looking a bit flabby? Is your CV four years out of date, your contact list in a stack of lacky-banded business cards and your staff photograph of a much younger, wilder you? Perhaps it is time to give your most important social profile a 2018 makeover. LinkedIn is the most important social media account most corporate workers own — but it is
Artificial intelligence, video, stakeholder engagement and the need to build trust will all be key tools and tactics in professional communications in 2018. Every day in communications brings a shiny new thing, but what are the trends that will shape your strategic conversations this year? We asked some of Cannings Purple’s business leaders to predict which communications tactics and trends will dominate in 2018. Managing Director Warrick Hazeldine: Brands will go all out to build trust and confidence. “With confidence in the corporate voice at an all-time low, the key issue for businesses in 2018 will be how they build trust with
Can too much of something be bad for you? Of course, we know this is true for sugary and fatty foods, but what about planning and decision making? Organisational and group decision-making is one such area where there is a fine balance between decisiveness and inaction. For some organisations, an autocratic style of decision making may work just fine, with those down-the-line knowing exactly who is calling the shots. For many governments and public companies, cabinet and board decisions tend to be made on the basis that the majority view is the right one (or at least the ‘righter’ one).
Even though it’s a digital world, traditional media matters for monitoring, writes Consultant Emma Britton. There’s nothing like a social media slam to give business leaders a wake-up. It might be a cranky customer who has hopped on Facebook in the wee hours, adding angry-face emojis to their diatribe. It might be criticism of your staff on Twitter by an upset ‘egg’ with three followers and a disdain for punctuation. Something about the immediacy and human face of social media means that comment, and the scattered retweets or likes that follow, can cut to the heart of a business. But while social media monitoring is
Bullish, bearish or bit of both? Fraser Beattie breaks down the prognostications for business in the new year. As the holiday season draws closer and we wrap up another eventful year, it’s time to step back and review before shaking the Magic 8 ball for 2018. We survived our first year of the Trump presidency — albeit with the occasional threat of nuclear winter. The leader of the free world and North Korea’s “Rocket Man” escalated their war of words and missile tests from the hermit sent shockwaves across global bourses. Yet on the national front, Australia’s ASX200 Index ticked over 6,000 points for