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For many years, the traditional art of storytelling was seen as being of high importance to the delivery of content – and you can see why: the best storytelling has creativity at its heart. It’s almost as if the teller takes his audience and puts them in the story. But what if you could actually, really do that? Wouldn’t “old school” storytelling lose a little bit of its bite if there was an alternative that placed the audience directly into the thick of the action? That’s exactly what’s playing out on social media, as storytelling makes way for storyliving. Storytelling, for all its