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Artificial intelligence, video, stakeholder engagement and the need to build trust will all be key tools and tactics in professional communications in 2018.  Every day in communications brings a shiny new thing, but what are the trends that will shape your strategic conversations this year? We asked some of Cannings Purple’s business leaders to predict which communications tactics and trends will dominate in 2018.   Managing Director Warrick Hazeldine: Brands will go all out to build trust and confidence. “With confidence in the corporate voice at an all-time low, the key issue for businesses in 2018 will be how they build trust with

Bullish, bearish or bit of both? Fraser Beattie breaks down the prognostications for business in the new year.   As the holiday season draws closer and we wrap up another eventful year, it’s time to step back and review before shaking the Magic 8 ball for 2018. We survived our first year of the Trump presidency — albeit with the occasional threat of nuclear winter. The leader of the free world and North Korea’s “Rocket Man” escalated their war of words and missile tests from the hermit sent shockwaves across global bourses. Yet on the national front, Australia’s ASX200 Index ticked over 6,000 points for