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User experience is not just a design consideration – it can be the measure of your success, writes Cannings Purple Senior Graphic Designer Adam Elovalis. We live in a world in which even the smallest tweak to a user interface, from Apple’s new design for its Music app, to the way a brand communicates on social media, can create millions of online shares and virtual column inches. User experience (UX) done well can create reputational kudos. Done badly, it can frustrate and anger your customers and clients. What is User Experience? User experience is any method by which a customer or prospective customer interacts with your

User experience is about being curious, asking a lot of questions and challenging assumptions. Senior Designer Adam Elovalis says asking yourself these 5 things will help you identify how better to improve your user experience. 1. Have I Got Quantitative Data To Backup And Challenge Assumptions? This is absolutely crucial. To avoid making incorrect assumptions, real data is needed to detail how people use your site. Services like Google Analytics are very useful in tracking the behaviours of your users and finding key demographics. It’s also a good idea to have social media monitoring to track mentions of your brand; hard evidence can