Digital 27 Nov 2023 OpenAI’s wild week: CEO ousted, reinstated, board shaken up It was an eventful week over at the OpenAI headquarters last week with the sudden removal and reinstatement of CEO Read more
Digital 7 Feb 2017 #SocialStars Halfway point – how are the parties performing? We are more than half way through the WA Election campaign, and Purple has been watching the performance of the Read more
Digital 17 Dec 2021 How a fake death gave a real brand a heart attack And just like that, the fake world causes a brand crisis in the real world and maybe another small step Read more
Digital 31 Jan 2024 Navigating the Uncanny Valley: AI Video’s Evolution and Impact in 2024 Now chat based AI is a new everyday norm for many people, will we see AI video make its way out of uncanny valley and into the mainstream this year? Read more
Digital 25 Mar 2021 The case to automate For many people automation is no more than a buzz word, and really, how many more of those can we handle? However, the benefits are irrefutable. Senior Digital Consultant, Cameron Wong, explains how marketing automation could benefit your business. Read more
Digital 25 May 2020 Now is the time to start telling your good news story It’s difficult to imagine another event that might present such a challenge for our health and economic systems as COVID-19 has. But there is an opportunity to tell another story - your story. Read more